• Jan 24, 2008

Volkswagen has been in a marketing and sales funk here in the U.S. over the past few years, but the German automaker plans to drastically change that in the coming decade. A big part of VW's North American growth plan is a brand new plant in South Carolina (actual plant location has yet to be announced) scheduled to begin operation in about three years time, and to get powertrain supplies to the factory, VW is going to build both an engine and a transmission plant somewhere on this continent. Neither Canada or Mexico have been ruled out as potential locations, and Volkswagen USA CEO Stefan Jacoby told the Automotive World Congress that the company needs to localize the plants to be competitive.

VW would like to grow its sales volume in North America to around 800,000 units per year, and a state of-the-art plant in the union-less South will help the German automaker sell vehicles without worrying about fluctuating currencies. Building up to three new plants in the States will give VW the volume it needs to succeed, and we're pretty sure the ability to slap "Made in the USA" on the bumper won't hurt much either.

[Source: Automotive News - Sub. Req.]



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  • 19 Comments
      • 7 Years Ago
      Wouldn't be their first foray in manufacturing in America. From 1978 to 1988, the Rabbit and then Golf were built in Westmoreland county, PA. The plant was then taken over by Sony, who is now shutting it down. Funny how their timing to bring a factory back to America is - as the new tennant of their old factory closes it down.
      • 7 Years Ago
      I wonder what type of bribe...........er, I mean incentives the locals are throwing VW's way.

      Seriously my city, Austin, has payed on average 1.5 million for each new job created with incentives. To me as a local taxpayer it is not worth it.
      • 7 Years Ago

      Hope they can manage to keep the unions out.
      • 7 Years Ago
      SC actually lost out on some plants (MB in Tuscaloosa for one) because they weren't willing to offer such aggressive tax breaks after landing BMW. With high unemployment here, it would be great to bring in more high-tech manufacturing jobs.
      • 7 Years Ago
      So, it hasn't been officially announced yet? You state South Carolina, and the linked story states Raleigh, NC. My sources tell me it will be Anderson, SC, just west of Greenville.
        • 7 Years Ago
        Hope the Anderson SC area is the choice of VW.
        BMW and their employees from the Upstate region of SC have proven that quality vehicles can be produced in SC.....I believe there are several other German companies in that part of SC.
        The Montgomery AL Hyundai plant and the Vance AL Mercedes plant have done well also and soon Kia will begin producing Kia vehicles in Lagrange GA....Guess these companies saw good reasons to locate in the southern region of the U.S.....again I do hope the Anderson SC area will be VWs choice
      • 7 Years Ago
      funny that VW Golf is 3third best vehicle, in a fault rate ranking of 3yo vehicles all classes..based on government controlled car check done by engineers controlling 7million vehicles in 2007..only the Mazda3 and Mazda2 had slightly lower fault rates.

      There is a reason why VW is 4th largest vehicle producer in the world and 3th largest car producer (without light trucks) close behind GM... VW sold 1.6million more cars (without light trucks) as Ford and over 2million more as Honda in 2006...

      But yes VW customers are all stupid ...
      • 7 Years Ago
      VW Quality? My 1999 VW Passat (built in Deutschland) COULD have 165,000 miles on it, and it COULD have been the best car I've ever owned, and it COULD have been the envy of all my neighbors for such a reliable, fun-to-drive, great looking automobile.

      But because it was mfg. by a company that could care less about the end user, and supported by a dealer network that tells you (i.e. service mgr, to be specific) "this vehicle tends to have many quality problems, you might contact the mfg. in Germany", it no longer is around.

      VW has all the looks and feel (just take a drive!) of quality vehicles, but they are nothing more than a conglomeration of reengineered matter that now becomes a waste of expensive materials that could have been used by a company that knows how to build a reliable vehicle!
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