Filed under: Coupes, Marketing/Advertising, Videos, Ford
VIDEO: 2008 Mustang commercial is dreamy

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With all the hype surrounding the upcoming production versions of the Dodge Challenger and Chevy Camaro, it's easy to forget that the Mustang is still king of the hill when it comes to pony car sales. We've had the very competent current model since Fall 2004, while any competition continues to be stuck in future-tense. Even without any direct competition, Ford has stayed on top of its RWD V8 American icon, and the 2+2 pony car is still the stuff of dreams. The marketing geeks at Ford picked up on the phenomenon, and the result is a :30 spot with some lucky Joe performing power slides and donuts in a red Mustang GT while the fuzz give him the thumbs-up. Ford added a hot brunette driving a Mustang convertible for good measure, and you've got the ideal REM of many-a-man. Check out the spot after the jump.
Thanks for the tip, Mike!

Reader Comments (Page 1 of 3)
Andrew 6:27PM (1/24/2008)
Lame.
Reply
Freestyle4x4f150 6:28PM (1/24/2008)
^^^^Ricer fanboy
Dax 6:36PM (1/24/2008)
Wow Andrew...just wow...
Andrew 6:43PM (1/24/2008)
Yeah, because anyone who hates Mustangs must be into "ricers".
Watch foreign television. Leave the country some time. Read a book. You'll learn a lot.
John P. 6:49PM (1/24/2008)
Yeah Andrew, I do all those things you mention and it makes me appreciate the Mustang even more for what it is. I never owned one, but think it would be kinda cool sometime.
It would be interesting to see which vehicles you think aren't lame.
Andrew 6:55PM (1/24/2008)
I'm just not into "chick magnet" cars, meh, I'm not one for machismo penis extensions. It's like wearing muscle tees with a tribal/barbed wire tat. Something's just too cliche about it. Not to mention the fact that its rear suspension is something from the Flintstones.
Not to say anything bad about the Flintstones.
tj 7:18PM (1/24/2008)
Andrew drives a Toyota Camry. He likes it because it has great reliability and can comfortably fit his four favorite people as well as him: mommy, daddy, little sister (the only girl his age he knows) as well as grandma!
Enjoy Andrew!
For the rest of us, there's more to life than gas mileage and imports.
Andrew: I'll rev that roaring v8 in my garage a couple times for you. It'll be worth the $5.50.
Andrew 7:24PM (1/24/2008)
Close. BMW 328i, and an older E30 track car.
Robert 8:03PM (1/24/2008)
Andrew, thanks for making BMW owners look like pricks. Do you not have a soul? The commercial is just plain fun. The only reason an auto enthusiast would not like it is either they are an enormous snob or they don't have a soul. Maybe you're not an auto enthusiast, but then why the track car? I'm guessing no soul.
Andrew 8:11PM (1/24/2008)
That's the thing, I think the Mustang is the hunk of steel lacking not only soul but more importantly brains. The motor is extremely inefficient. The suspension is from the stone age. The styling is tired. The whole setup is not only too obvious, but it doesn't deliver. When I think of soul, I think of firing through the Alps with a Pagani Zonda or Mercedes 300SL or Bugatti T57, not driving recklessly through a major metropolitan area trying to pick up chicks and/or race from every stoplight. Just because I haven't bought into the whole "American Muscle Car" thing doesn't mean I don't have a soul. My soul is just somewhere else.
R 8:14PM (1/24/2008)
Wow, taking a lot of heat for an opinion there, Andrew.
Andrew 8:17PM (1/24/2008)
And backing up my opinion. Thanks for noticing!
R 8:19PM (1/24/2008)
@John P. I do all those things, too, but unfortunately it has no correlation with how I feel about the Mustang. It's a sexy car, but not for me. Maybe if they dropped the live axle, got a LSD, and shaved some weight. It's getting there.
@Andrew What have you done with the E30? That's a great platform for a track car.
Andrew 8:28PM (1/24/2008)
BBS wheels (everything is downhill from here), Bilsteins, H&R springs, meyle control arms, trailing arms, limited slip, built heads/valvetrain for high compression. It's nothing special, but fun on the weekends when I feel like getting sideways.
overengineered 1:50AM (1/25/2008)
Advert is lame, in comparison this one is much better: http://www.youtube.com/watch?v=Yv4t795Yb5k
:b
JM 6:29PM (1/24/2008)
Now that's what I call fun.
http://www.subaru.com/sub/misc/2008/autoshow/ny0311/wrx/index.html?module=wrx_sti§ion=gallery_video
Reply
Victor 7:29PM (1/24/2008)
Different strokes for different folks. Hence why there are so many different car models out there.
I personally like Handling cars (STI, Evo, M3, Miata, RX-8, CTS-V) over the power-is-everything cars (Mustang, etc). But, to each their own.
Seoultrain 7:37PM (1/24/2008)
The Shelby Mustang only won 2 of 46 categories over the STi.
"If fun to you is autographing the local Walmart parking lot, the Shelby is for you."
hilarious. And some nice driving in that vid. Thanks for that.
Andrew 7:56PM (1/24/2008)
That video is interesting. I've never really put the numbers together, but man, the Cobra motor is inefficient as hell.
STi: 122 hp/liter (305hp/2.5liter)
Cobra: 69 hp/liter (319hp/4.6liter)
That's almost double...
Paul P. 8:55PM (1/24/2008)
Inefficient as hell, until you realize the shelby is making that 319hp without a turbo or intercooler. Take the turbo off the STi's 2.5L and see what it makes. Better yet, throw the STi's turbo on the Shelby and see what kind of power it puts out.
One has to realize they're totally different cars. Each appealing to different people. It's like a BMW M3 vs a Mercedes C55 AMG. One's a track star, the other is a torquey highway monster. I've got two friends with STi's and I've got an '03 Cobra. Both cars are a hell of a lot of fun, but I prefer the Cobra because I can drop the top and drive it all day without hurting my kidneys (not to mention they can't touch me on the highway). They prefer the Go-Kart like handling and AWD. Lets face it, things would get pretty boring if our only options for a fun car is an STi or Evo.
I prefer variety. That's why I have cars, trucks, snowmobiles, ATVs, a boat, ect. There isn't one vehicle that can do everything.