• Jan 24, 2008
Lotus may already have one of the greenest line of vehicles, with both the Elise and Exige easily reaching into the 30-mpg range when driven with restraint, but Mike Kimberley wants Lotus to be pioneers of green engineering.
Lotus' CEO made comments alluding to the automaker's goal of providing environmentally friendly automotive technology after signing a deal to produce a research and testing facility in Saudi Arabia that would focus on green motoring. The center is part of Lotus' strategy to branch out both technologically and production-wise, with a manufacturing center based in the Middle East. Much of this shift will come with the advancement of hybrid development, although Kimberley didn't go into detail about how the hybrid drivetrains would be implemented in this new venture.

The CEO also went on to report that development of Project Eagle is well underway, saying that the Eagle team is doing a great job and that after driving a prototype late last year he was "very impressed".

[Source: BIZOnline]


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    • 1 Second Ago
  • 11 Comments
      • 7 Years Ago
      Lotus is owned by Proton, based in Malaysia, a Muslim country. Proton recently announced that they were going to develop an "Islamic Car" (perhaps equipped with factory supplied prayer mats and an entertainment system that plays the Adhah, the Muezzin's call to prayer, five times a day??).

      Pretty sure this explains Lotus' decision to locate a facility in the land of Mecca and Medina.
      • 7 Years Ago
      I'm getting kinda tired by this green PR BS.
        • 7 Years Ago
        yeah esp after Detroit and all those 'powered by kitten farts' cars Chrysler and the like lined up. That said, if anyone was going to make strides in the green performance area, it's lotus (given their huge weight advantages over just about any other production car).
      • 7 Years Ago
      This is easy - paint the cars British Racing Green, Lime Green, light green, dark green. There are not enough Lotus cars sold in a year to make any difference. This silliness is getting tired.
      Steve
      • 7 Years Ago
      Does anyone see the supreme irony of placing this facility in Saudi Arabia? What possible interest could the Saudis have in assisting the world to cut back on oil consumption?
        • 7 Years Ago
        @Steve
        Because when their oil reserves run dry (which they will) they're going to be right royally screwed unless they have some other big tech ventures to fall back on
      • 7 Years Ago
      Sounds to me like Telsa's Director of Business Development better keep close contact with Lotus or they could lose their chasis to other Lotus partners.
      • 7 Years Ago
      hmm....strange. I would've thought that lotus would have been the last company to adopt a hybrid considering the weight of the system. I wonder what Colin Chapman would think of this...
      • 6 Years Ago
      they would probably find ways to reduce the weight