Chrysler completely reorganizing product development strategy
In addition to that, Chrysler is creating global, centralized "centers of excellence" for each of its brands to raise the standard of the products it already has out. To be located in countries like Mexico and China, these localized development centers sound as if they'll be like the design studios set up in SoCal by import manufacturers to take advantage of the talent pool and track trends.
All of Chrysler's product development talent will also be grouped into five teams from now on: Jeep, trucks, cars and minivans, mid-sized vehicles for global markets, and street and racing technology (SRT) performance products. The purpose is to group developers together who would be charged with design and innovation, which would ultimately increase parts sharing among their respective vehicles. If all goes according to plan, we'll see Chrysler products with cutting edge designs and vastly improved interiors in the near future. Here's hoping...
[Source: Auto News, sub. req'd]
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