• Jan 22, 2008
click above for more high-res pics of the 2003 Holden Crewman

Australian outlet GoAuto is reporting that GM Car Czar Bob Lutz has confirmed that a four-door ute concept based on Holden's rear-wheel-drive Zeta platform but wearing a GMC badge will debut at the New York Auto Show in late March. From Bob's description, the vehicle is much like the Holden Crewman, which was a version of the Holden Ute with its wheelbase stretched to accommodate a second row of seats and two more doors (all-wheel-drive was also eventually an option).

The concept debuting in Detroit will be wearing very masculine GMC styling cues, however, and sounds as if it will be billed as a unibody pickup. This gives the GMC four-door ute a good shot at production since GM knows that demand for trucks in the future has to be satisfied with vehicles that are more fuel efficient than body-on-frame trucks. A recent spate of unibody truck concepts like the Toyota A-BAT Concept and Ford Explorer America Concept show that automakers are very interested in switching to lighter unibody platforms for vehicles that have traditionally been truck-based.

Lutz also points out the obvious upside that if the GMC four-door ute is popular with the public, it can be sold in Australia as Holden's replacement for the Crewman, which wasn't updated along with the rest of the Ute lineup last year.

[Source: GoAuto via Winding Road]



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    • 1 Second Ago
  • 37 Comments
      • 7 Years Ago
      GM needs a vehicle like this here in the US. Don't be suprised if it shows up here within the next two years.

      But it won't be called a Chevrolet El Camino. Bob Lutz already said that Chevrolet has too many products in its lineup already.
      • 7 Years Ago
      Looks like true small trucks are making a come back. It's about time.
        • 7 Years Ago
        This ain't no truck. Its an El Camino
      • 7 Years Ago
      Those of you expecting this car to be a fuel miser are going to be disappointed.

      The Utes with both V6 and V8 engines use nearly as much fuel as a the Canyon. If this concept is really based on the Holden Ute then expect it to look like a G8 sedan with a tray instead of a bed.

      I don't think it will help GM's CAFE much, but it will be a good offering to those who want to haul and still enjoy the perks of driving a performance car with AWD.

      I'm also curious as to where this would be manufacturered. Holden's excess capacity is tapped out by the G8 sedan. Lutz also canned the G8 Sportwagon saying Holden couldn't produce enough of them to justify the investment.

      I guess we'll see.
      • 7 Years Ago
      It looks a bit awkward, but mainly because it appears to have been lifted. If it was at the same ride height as it's near-twin the GTO, it would look very sleek and confident. In these pictures, it's got that awkward Subaru outback stance.
      • 7 Years Ago
      GM, you have my attention. Also, for me there's an added bonus because I've always preferred GMC trucks to Chevy. I don't know why though, since they're exactly the same.
      • 7 Years Ago
      Trucks should have stayed mid-size. I had a Dakota years back and liked it. Not too small, not too big, no one else to buy one from. Ford should add something above the Ranger and Chevy above the Colorado garbage. A mid size truck like the Dakota is perfect for just about anyone who wants a truck and has no choice.
        • 7 Years Ago
        Are you kidding? The current Colorados and Dakotas ARE the Mid-Size trucks. Ford did well keeping the Ranger compact but now it needs a redesign (while keeping the same general dimensions). If anything they need to be making trucks smaller than those. A truck sized in between the Colorado and the Silverado would be pointless.
        • 7 Years Ago
        I meant mid sized. I oredered one of the first Colorados and traded it in within a month. Dakota is the only mid sized truck out there. Sit in them and see for yourself. The Colorado literally had parts coming off on me. Rolled up power windows one time, whole armrest came off. Its a POS.
      • 7 Years Ago
      If it wears a GMC badge, then there's hope that there will also be a Chevy Trucks version. Bring on the El Camino!

      It does seem a bit of an odd fit for the GMC brand, though... most people will see it as "a car with a truck bed" rather than "a unibody truck". But it makes a WHOLE lot more sense to bring it to market as a GMC (or better yet, a Chevrolet) than as a Pontiac G8 Ute.
        • 7 Years Ago
        I think one of the reasons to bring this to the GMC line is for CAFE reasons. Chevy's got enough cars to help their CAFE bottom line, but GMC's line is burdened with fuel sucking trucks in that respect.
        • 7 Years Ago
        • 7 Years Ago
        Adam- I really don't think CAFE is specific to individual brands- all that matters at the end of the day is the average of all (GM) vehicles sold for a given year.
      • 7 Years Ago
      Ditto!
      • 7 Years Ago
      New York or Detroit??

      "will debut at the New York Auto Show"

      "The concept debuting in Detroit will be wearing very masculine GMC"

      ah heck, I predict Chicago
      • 7 Years Ago
      Hope it looks less akward than that.
      • 7 Years Ago
      Didn't Subaru just try this with the Baja?
        • 7 Years Ago
        The biggest problem with the Baja was it was sold in Subaru showrooms.

        There just isn't much demographic crossover between pickup shoppers and a company that names their SUV after a lib mecca in NYC.
        • 7 Years Ago
        The Baja was a small AWD pickup with a turbo four-cylinder, and an undersized bed. It also only sat 4 people. The Crewman/Ute are full size for a car, and have pretty damn big beds. They can seat 5 or 6 I believe. With an available 8.


        Totally different.
      • 7 Years Ago
      Wow. Americans know absolutely nothing about Holden.
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