- Jan 22, 2008
Mulally says new Ford Taurus coming next year
At the Automotive News World Congress in Detroit, Ford CEO Alan Mulally revealed that the automaker would be introducing a new Taurus sedan next year to replace the one that has failed to meet sales expectations despite a number of substantial improvements and a new name. Mulally said in his speech, "The new Taurus is the one we should have made originally." He clearly concedes that the current Taurus is not what the market wants, but as to what Ford should have made originally, we can't say with confidence what he's referring to. The current Taurus is a supremely competent sedan wrapped in a supremely ho-hum package, so we expect next year's Ford Taurus to be more stylish inside and out, as well as be made available with a range of turbocharged, direct-inject EcoBoost engines to augment the currently available 3.5L V6.
Mulally also reiterated in his speech Ford's intent to commonize platforms and models that are sold across the pond from one another. He even specifically mentioned the Ford Focus, saying it would eventually be the same as the European Focus. We've been wanting a hard date for when this will happen, as enthusiasts in the U.S. have been wailing with fists for the Euro version of the Focus to be sold in the U.S. since it debuted. While a firm time-table still eludes us, at least we have confirmation that one day our Focus will be as cool as theirs.
[Source: The Detroit News]