• Jan 22, 2008
click above for more high-res pics of the 2008 Ford Taurus Limited

At the Automotive News World Congress in Detroit, Ford CEO Alan Mulally revealed that the automaker would be introducing a new Taurus sedan next year to replace the one that has failed to meet sales expectations despite a number of substantial improvements and a new name. Mulally said in his speech, "The new Taurus is the one we should have made originally." He clearly concedes that the current Taurus is not what the market wants, but as to what Ford should have made originally, we can't say with confidence what he's referring to. The current Taurus is a supremely competent sedan wrapped in a supremely ho-hum package, so we expect next year's Ford Taurus to be more stylish inside and out, as well as be made available with a range of turbocharged, direct-inject EcoBoost engines to augment the currently available 3.5L V6.

Mulally also reiterated in his speech Ford's intent to commonize platforms and models that are sold across the pond from one another. He even specifically mentioned the Ford Focus, saying it would eventually be the same as the European Focus. We've been wanting a hard date for when this will happen, as enthusiasts in the U.S. have been wailing with fists for the Euro version of the Focus to be sold in the U.S. since it debuted. While a firm time-table still eludes us, at least we have confirmation that one day our Focus will be as cool as theirs.

[Source: The Detroit News]



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  • 73 Comments
      • 6 Years Ago
      My parents are on their second Five Hundred right now, and they absolutely adore it. I can see why - it's very safe (Volvo platform, lots of airbags), it's very comfortable and spacious, huge cargo capacity, all-wheel-drive, decent fuel economy, and even more. I can see why they love it: I have driven that car at 130kph through a heavy thunderstorm, and it is completely planted on the road with great tires, a flawless AWD system and a decent engine.

      Though I talk about buying a German car nowadays, I would be very tempted to pick up a 2010 Taurus ST. That thing will be a larger, cheaper, faster Audi S4 with a Ford badge on the front. Not to mention more spacious and much, much cheaper to maintain.
      • 7 Years Ago
      They are throwing good money after bad. They should have invested money in expanding the Mustang platform and stop with all of the name changes. Same goes for Lincoln, the cars and the brand have lost their identity.
      • 7 Years Ago
      Can someone please put some photos of the next Taurus on the web site or tell us what it looks like?
      • 7 Years Ago
      The Taurus should have been the current Mondeo anyway. It's so much better than the Mondeo/Contour we got stuck with a few years back, even though the Contour was a good car also. Mulally has to get Ford on the same page Globally, sooner than later. We can't get stuff 2 to 3 years after Europe does (Focus), and vice-versa. People see through that crap and won't buy it.
        • 7 Years Ago
        Of course, the Contour/Mystique was the same as the Mondeo at the time (and at the time the US versions looked a little better). Had they never cancelled the Mondeo/Contour/Mystique thing, the current Mondeo would be the current Contour.
        • 7 Years Ago
        No, the Fusion should have been the Mondeo. The Taurus is Ford's equivalent of the Impala, Avalon, 300, etc. and should be big enough to let the Crown Vic die.
      • 7 Years Ago
      Does anyone know what this mystery Taurus is? I like the current one, but it is very plain. Reminds me of a FWD Crown Vic.
      • 7 Years Ago
      looking for something better? try this one:
      http://www.toyota.com/avalon/ext_large.html?page=page11
        • 7 Years Ago
        PapiLgee, what made the Taurus so exciting?
        • 6 Years Ago
        Mike,
        One would have to be very very drunk or either old and senile to buy an Avalon, since I don't drink and am in my mid fifties and brain functions above normal, there's no fear in my family of ever owning an Avalon let alone a Toyoda.
        And race an Avalon against an STS-V? Sorry buy my racing skills need more gratification than that. However I do volunteer some of my time cleaning up the local strip of Toyoda parts after the meet. Most of the toy boys are too embarrased to come back for them in a tow truck.
        And though you won't admit it, the Avalon does have remarkable simularities with the Sebring. Only the Sebring is the lessor of two evils.
        • 7 Years Ago
        Mike,

        It wasn't that the Taurus was up on the level of, say, a BMW or anything.

        But I felt more connected to the road in the Taurus/Sable than I did in the Avalon (or just about any Toyota sedan). The Avalon (Touring was the one that I drove) was more floaty.
        • 7 Years Ago
        Been so long since you promoted your Avalon I thought you might have broken down in the desert.
        I googled "Avalon problems" and came up with the conclusion that a 51 Hudson is a better choice.
        • 7 Years Ago
        Well Mike, where do I begin? So you don't see a lot of STS's (mines a V so one would see even less) and that's the way I like it. It's not one for everyone. This is my fifth STS including an ETC and after a grand total of almost 750K of absolute trouble free motoring, excluding the 98 which was two grand away from being totalled, the jury is in. No matter how you try to put it down (as if your opinion matters) they are rock solid reliable, fun, eye catching and extremely fast cars.
        Now I can play your game and post all the recall from air bags, steering columns, transmission, cruise control, etc. but I don't have the time.
        Google "Avalon problems" and see for yourself. page after page after page of Avalon complaints and what catches the eye after reading some is just how badly Toyota dealers and Toyota itself treats their "beloved customers" when they dare to complain of problems that can't be resolved.
        I suspect there would be many more recalls and problems posted if the octogenerians that usualy buy Avalons were computer literate.
        I repeat, Google "Avalon problems". Make sure you have your depends on.
      • 7 Years Ago

      Wow "Mercury Fan Forever"... There's a rare bird...

      Anyhow, the one vehicle that Mercury has put out in ANY recent years that actually caught my attention was the Montego/Sable. When it was intially introduced it undercut most of it's competitors with higher quality and MUCH better features. Xenon Headlights, LED Tail lights, a spacious interior, capacious trunk and while not exciting, it was no where near as boring and outdated as the Grand Marquis. The flowing lines of the 500/Montego were a giveaway to those in the industry that this car was based on the terrific Volvo S80 platform.

      That's right, you were getting an S80 for ALOT less. I thought the perfectly half-moon roofline was a beautiful touch in an otherwise oblong-roofed car world.

      Unfortunately, all of the press attention was IMMEDIATELY focused on the car's ONE glaring deficiency, and that was power. By the time Ford shoehorned the 3.5L V6 into the MonteHundredSaurus the damage had already been done. Then in an absolutely WTF move, they decided to bring two dead and tired names out of history to "reinvigorate" interest.

      Unfortunately, in the host of changes that went along with the name change on the Mercury side, the car also lost some of its nicer luxury features... another stupid move.

      Obviously we know how that turned out. However I will be sad to see this platform go if it does. It's really a great alternative to everything else out there.
      • 7 Years Ago
      Ford, Ford, Ford...first, why bring back the name that harkens back to the 80's space pod you called a car. Yes I know it sold well, but if you told anyone your dad drove a Taurus, you cant say you did so without looking apologetically straight at the ground all the while. But its called the Taurus, so ok, moving on...
      Well having driven the most recent Ford 500, er, Taurus, I have few things to say which I arrogantly believe represents a good chunk of the general public's opinion. First, it drives wonderful. Solid, quiet, roomy, powerful, and everything a big American car should be. Second, at its current price and content its practically a steal. Could easily be priced higher. So whats the problem? It has no identity. Inside and out this is a somewhat handsome, innoffensive, and apparantly well-made vehicle Thing is, so is a Honda Accord. But Honda's marketing has drilled into our heads why we should choose that car. This car needs to try harder with a compellingly handsome American re-design and some damn good marketing. Oh and fuel prices going where they are, that V6 may be good for now, but a Eco-power-tech-turbo-whatever the heck 4 cyl with solid power and good fuel economy should and may well need to be an option.
        • 7 Years Ago
        I agree with the polarizing 1980's design...as far as on top of their game, Id beg to differ. The 70's and 80's spelled the beginning of the end for American auto industry. They were gobbling up other makes rather than investing in their own product and infastructure. While the Tauras may have look sleek and handsome when new, Im sure noone enjoyed it a few years later when the neighbors honda was still humming along just fine and their Taurus started falling apart. That being said, todays Taurus is, in my opinion, as good as anything out there at its price point. Fix that offend-nobody-design and support it with some marketers actually worth their pay and you'll have a hit.
        • 7 Years Ago
        I think you're being hard on the original Taurus. I was a small town teenager back then, and I remember the the Taurus as being truly revolutionary. People noticed it, and it was unlike anything else that an average family could afford. I always had a soft spot for the Wagon, with the piercing tailights and swoopy profile.

        The Taurus sure beat the heck out of a Cutlass Ciera or a K-car, that's for darned sure.

        The Thunderbird a few years early had the same effect. It was radical, revolutionary, and definately polarizing.

        Back in the 80's Ford was really at the top of their game, and I hope they can get their mojo back.
      • 7 Years Ago
      ...in the meantime the closest you'll probably to eurofocus is the Mazda 3
      • 7 Years Ago
      I think the current Taurus is an excellent car, with a not 300C flashy look, but not an Impala boring look either. I am also over 6 feet tall and have LOTS of room in the backseat even with somebody over 6 feet tall driving as well. My great aunt got an 08 Taurus base for under $25,000 and I think that thing is great. It hauls and gets 24mpg in all city driving.
      • 7 Years Ago
      I spoke with a Ford engineer on Saturday at a birthday party. He said the new Taurus was "awesome".

      We'll see.
        • 7 Years Ago
        DDL:

        I bet they were planning this new car to be the new design post-500 design, but made the quickie 500->Taurus II change as a stop-gap (that ended up not really working). Unless, of course, their plan was to utterly bore the market with the new Taurus so they could blindside it with the awesomeness of the even newer Taurus. Then it was a wild success. 8^P

        BTW, way to hold keep it this secret Ford. If it's really good, it might genuinely surprise the American consumer. I'm pretty curious to see what it looks like.
        • 7 Years Ago
        He's not lying. Seen it and it rocks my socks.
          • 7 Years Ago
          The new Taurus made Mr. Airplane cry...
        • 7 Years Ago
        Does it stay on the D2 platform? They wouldn't slip in a Falcon based RWD car, would they? If so, its the best kept secret in the world.

        Strange how they can somehow turn out a new Taurus so quickly after the 500 --> Taurus II transformation, yet the MKS and Flex seem to be taking FOREVER to hit the market.
        • 7 Years Ago
        now i am curious
        • 7 Years Ago
        What's a Ford engineer supposed to say, that it sucks? Since it's only a year away I can't imagine it being much different but I guess we'll see. With that said, the 1st thing they need to do is give it back the 500 name. Taurus just reeks of cheap rental sedan. Is anyone proud to own a Taurus, no matter what the actual car is like?
      • 7 Years Ago
      Does anyone know what the new design looks like?
        • 7 Years Ago
        Amen to that nasty 3 bar grill. Want to sell the new Taurus? Follow these three easy steps:

        1. Lose the hideous 3 bar grill.
        2. Lose the Taurus name. Wow, what a critical error in judgement.
        3. Give me some sort of hybrid model, even if it's a basic BAS system.

        That's really all it takes. Well, you might want to lose the 'overgrown 1999 Passat' look too but that would just be gravy.
        • 7 Years Ago
        Does anyone have any information on who is the lead designer of the new Taurus? I hope it's Martin Smith because J Mays is seriously not on the right track with the NA lineup...
        • 7 Years Ago
        For pete's sake, the FIRST thing you designers have to get rid of is the THREE bar grille. At least TELL US that you got rid of it. I will buy a Mercury just to avoid the three bar grille.
        • 7 Years Ago
        Yes but I can't tell you:) I like my job too much.
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