In an interview with Automotive News, BMW sales and marketing director Stefan Krause says "we cannot take the blue out of BMW and change it to green. ...Maybe we could add a fourth brand." The Automotive News article is called BMW: We may need a 'green' brand (Subscription required). Reuters says BMW's reasoning for creating a new green brand is lower average CO2 emissions in the face of increasing regulations.

The BMW green brand rumors were at a light smolder when we first wrote about it last November. The Automotive News interview should bring it to a small bonfire. BMW made a hydrogen car and they have a green Efficient Dynamics program. BMW also makes the fuel efficient Mini and recently began selling the tiny Smart in the United States. Do they need to do any more?

[Source: Automotive News via Reuters]


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