BMW considering 'green' brand
The resort to an additional brand comes after analyzing a few more simple solutions. The possibility of a MINI transformation into an economy image was dropped due to fear of hurting the unique automobile's design appeal with too many models (although somehow they decided it's a good idea to make a MINI SUV). The BMW Group has also shot down the possibility of purchasing any brands currently up for sale by other manufacturers, since none meet their green image needs. They have also passed over the notion of revitalizing a dead brand, like Triumph or Riley, which are BMW owned. So what's on the horizon? That's open to debate, but a fourth brand strictly focused on fuel economy and emissions is a distinct possibility.
[Source: Automotive News - Sub. Req.]
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models