- Jan 20, 2008
Whoops, eh? - Canadian Ford ad spurs backlash
We can't say for sure if it's just people looking for things to get offended over, or if Canadians are just hypersensitive to Manitoba's reputation as a car theft hotspot. Either way, Ford has responded to the politically correct whining and pulled the ad while offering copious apologies. While car theft and traffic accidents are no laughing matter, especially when innocent people are tragically injured, you can't blame a car advertising campaign that uses an exceedingly common phrase for inducing an already rampant problem. We fail to see how people commiting criminal acts have anything to do with the automaker's sales efforts. Certainly, the message sent by the advertisement is that the Escape is tough enough for Canada, not that it's the car of choice for boosting. It'd be nice to see a company under unreasonable fire just offer up something like "whatevs, get a thicker skin." It's advertising, after all, not the cure for cancer. Of course, it would also have been easy enough to say "Drive it like you hate it" and send largely the same message.
Thanks for the tip, Richard!