• Jan 18, 2008
click above to view more high-res images of different Genesis grille

When the production version of the Hyundai Genesis was revealed, debate over its styling was a hot topic. Of particular interest to commenters was the grille, dubbed the "Klingon forehead" by some of you, which has a vertical center spine with three horizontal bars that turn down when they meet from either side. We instantly noticed the absence of Hyundai's logo on the grille and surmised that perhaps the Korean automaker felt that the presence of its logo would somehow divert attention away from the levels of luxury and refinement that people might normally associate with Hyundais.

With that in mind, we were surprised to find this Genesis V6 model with a different grille on the floor of the 2008 Detroit Auto Show. When asked what it was doing there, Hyundai responded that the badgeless grille is the only Genesis grille for now, but this version was done up as a kind of market research exercise. We were also told that it had been taken out of Hyundai's display before the Detroit Auto Show opened up to the public.

Well, we've decided to help Hyundai figure out which grille is preferred most by consumers. Vote for your preference below and, who knows, Hyundai might be listening.






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    • 1 Second Ago
  • 41 Comments
      • 7 Years Ago

      There is less need for driving it with a bag over your head if the "H" is not present.
      • 7 Years Ago
      The badge on the grille cheapens the car. I say you either need to keep it off and use the existing rib grille which is fine or you need to put the Genesis badge (which looks very nice IMO) on the hood (like BMW does with the shield). I would put no logos on the grille at all.
      • 7 Years Ago
      Not that the one with the "H" looks bad, but I prefer one without it. It looks more distinctive.

      It's true that the "H"less one looks like an aftermarket grille, a nicely done one.
      • 7 Years Ago
      I remember reading a few years ago that Hyundai was considering launching a luxury brand to rival Acura, Lexus, and Infiniti. Could it be that the "badgeless" Genesis is a sort of test as to whether Hyundai can possibly spin off the Genesis cars as a whole brand unto themselves? Perhaps like Toyota does with Scion...they have an adjacent showroom to existing Hyundai dealerships, only selling a (near) luxury car instead of a "youth oriented" compact car?
      • 7 Years Ago
      I don't like either grille. The H badge is too plain and the Klingon grille is too made up. There needs to be something in the middle. You also need to put your brand mark on the face of the car if you have a grille that big.

      It is the best Hyundai yet but it's still a BMcedes or MercMW.
      • 7 Years Ago
      totally watered down.
      • 7 Years Ago
      Klingon forehead ftw, the plain grille reminds me too much of a run-of-the-mill Sonata or something.
      • 7 Years Ago
      I voted for the Klingon-forehead grill. Its grown on me.
      • 7 Years Ago
      I think Hyundai needs a logo that doesn't look like an italicized Honda emblem.
      • 7 Years Ago
      like the 300, paying customers should have a choice in grills.
      • 7 Years Ago
      No logo please
      • 7 Years Ago
      I like the regular grille with the logo - much more classy. The spine/badgeless one looks like an aftermarket piece... to compliment a set of 20" chrome spinners.
        • 7 Years Ago
        You took the words out of my mouth; they should just make it an option if the consumer wants the after market looking grille.
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