Hot Wheels celebrating 40 years, planning tour of the U.S.
For Hot Wheels' 40th anniversary, it commissioned artists to design a few concepts that would celebrate the toys' heritage, and it is now planning a U.S. tour to mark the four billionth miniature sold. You'd have to be a fast food restaurant to claim to have served more people than that. Details about the tour are minimal, but Hot Wheels is planning a stop off in Detroit and an appearance at the historic races at Watkins Glen once things get underway later this summer. And a tour wouldn't be complete without schwag, so Hot Wheels plans on giving out collector cars in a variety of colors during the trip. We are so there.
[Source: AutoWeek via Winding Road]
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