Honda has decided that it might be unfair that another Japanese car company gets so much attention for green cars. Honda UK has hired advertising company Wieden and Kennedy to showcase all the marque's new "less impactful on the environment" products since 1950.

The idea is to show a set of popular puzzles and reworkings both in print and outdoor ads. The viewer is asked to solve teasers which demonstrate the campaign's motto, 'When problems are a joy'. The main focus of the campaign is the Honda Civic Hybrid.

A micro-site developed by Collective London supports the campaign: www.problemplayground.com hosts more puzzles and information on a range of Honda environmental products and initiatives. Honda will also introduce the new Honda FCX Clarity to TV viewers through broadcast ads.

[Source: Honda]


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