• Jan 17, 2008
Ford's been cranking out hybrid CUVs on the CD2 platform for four years now, and with over 40,000 produced, it's gotten to be old hat. Since it started in 2004, Ford's managed to make the Escape, Mercury Mariner and Mazda Tribute 30-percent cheaper to build. That cost reduction, coupled with the pending introduction of the hybrid Fusion and Milan platform-mates, will allow Ford's hybrid program to actually turn a profit for the first time in 2008. The Mariner and Escape hybrids find about 21,000 owners per year, and adding the hardware to the sedans could spur sales of Ford's hybrid system, further reducing costs. We're excited to try out the sedans with the hybrid system and the potential for a winner is there if Ford manages to deliver the goods at an attractive price.

[Source: Automotive News, sub. req'd]


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  • 25 Comments
      Chris
      • 7 Years Ago
      I am looking forward to the Mercury Milan Hybrid!

      I hope it will be a great sales success.
      • 7 Years Ago
      What I find intriguing, is that you can purchase a Mazda Tribute hybrid in two levels of options, and they are both priced much lower than you can purchase the Ford Escape hybrid in those levels of equipment.

      Mazda even has the better warranty with free rental car service during warranty work...etc.., yet Ford prices their Escape Hybrid much higher with the same options or less options than the Mazda Tribute version.

      I looked at the stickers myself at my local Mazda dealer, and then have gone to Carsdirect.com to compare purchasing either badge-engineered clone, and the Mazda is the better buy, by far!

      By the way, the sticker mileage for the Mazda Tribue Hybrid was 34 mpg City, and 30 mpg Highway. I would assume the Escape hybrid is the same.
      • 7 Years Ago
      Tony,
      I wanted to thank you for the email apology you sent directly to me, but I must say I am shocked that you came on here to rant and mouth-off once again.

      Oh well, i guess you wanted to show off to your little friends that you somehow bettered me. While I appreciate your candor and humilation towards your lack of knowledge and the processess in which business is actually done, it would have been nice to end it on a good note here too between us.

      Oh well, at least Ford is making a profit (even with shared tech from Toyota, it is still a profit!)
      • 7 Years Ago
      Ford claims that they independently developed their hybrid system.
      That’s fine with me. However, ford went on to say that some aspects of hybrid system was found to be too similar to patented Toyota hybrid technology so to
      avoid law suits they negotiated a deal with Toyota to enable them use it.

      Here is the question: does independently producing something that is already patented to someone else make it your own?

      Answer: Hell no!!

      Kudos to ford for at least trying.

        • 7 Years Ago
        You make it sound like Toyota walked in for a patent, got it that minute, and then Ford should have known it was already patented. Please!

        You need to understand how getting a patent works. It is EXTREMELY involved and time consuming. Ever heard a product claim "aptent pending?" This is a term used when a product wantas to go to market anyway, rather than wait for the process to complete.

        What Ford did was they were making a hybrid system, and AFTER Toyota finally got the patent, Ford then saw that some areas were similar. Rather than face a lawsuit in the future, they did the proper thing and made a deal with Toyota. Win-win for both parties.
      • 7 Years Ago
      Why no Ford Focus hybrid that would get even better gas mileage than an SUV hybrid?

      People who buy hybrids want the best gas mileage possible. A hybrid SUV does not give that!
        • 7 Years Ago
        actually it does. it gives you that in an SUV. people in america love their suv's and trucks (both large and small). the escape hybrid gives you the storage and functionality of a small suv with better gas mileage than a lot of cars.

        People dont understand that the current hybrid drivetrain is relatively large. which is why concealing the battery unit under the cargo area in the back makes putting it in an suv a lot easier than a small car.
      • 7 Years Ago

      Yeah! Ford made a Profit.
      _ _
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      II
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      You Go Ford!
      • 7 Years Ago
      I actually just priced an Escape hybrid from ford.ca. 11.2% lease rate and $700+ per month payment doesn't seem all that affordable to me.

      The sticker isn't too bad if you're paying cash but their lease and financing rates are just crazy.
        • 7 Years Ago
        Finance through a credit union. Navy Fed's at 5% for up to 6 years. 3.5% on 3 year loans.

        Also, check Leasecompare.com.
      • 7 Years Ago
      another thing a lot of people dont realize now is that Ford is officially the only manufacturer who's hybrid line is still eligible for Federal (and state) tax credits. Toyota.. NO... Honda... NO... GM... NO.... automakers need a certain amount of "credits" they earn by making these vehicles, and Ford customers are the only ones who get this when they purchase a hybrid. depending on what state you live in, these tax credits can be upwards of $4500...
        • 7 Years Ago
        Bzzt. Wrong. Fail. Please cite your source.

        Toyota/Lexus is the only one who has been phased out. Honda will be phased out 01/01/09.

        http://www.irs.gov/newsroom/article/0,,id=157632,00.html

        http://www.irs.gov/irs/article/0,,id=176409,00.html

        • 7 Years Ago
        bzzt. wrong. fail. YOU are misinformed. CITED from Detroit Free Press... article by Susan Tompor, today:
        "The first 60,000 hybrids or lean-technology vehicles sold per manufacturer -- and that clock started ticking in 2006 -- qualify for the full credit.

        The cap was part of the compromise lawmakers made to win support for the credit from Detroit automakers, which did not want to give an unlimited benefit to Toyota and Honda.

        And, no surprise, Toyota Motor Corp. and Honda Motor Co. each have hit the 60,000 sales limit."
        (continued)
        "Once that 60,000 limit is hit, buyers gradually get a much smaller credit -- the credit is first cut in half and later cut into one quarter of the full amount of the tax credit. And down the road, the credit vanishes.

        Toyota, Honda maxed out

        This year, you're out of luck when it comes to tax credits if you plan to buy a 2008 Toyota Camry Hybrid, a 2008 Toyota Highlander Hybrid or a 2008 Toyota Prius.

        Anyone who bought a hybrid from Toyota or Lexus after Sept. 30, 2007, will not be eligible for any tax credit.

        "We maxxed out," said Martha Voss, a spokeswoman for Toyota Motor Sales USA in Washington, D.C.

        "We would, however, like to see the government continue to take a leadership role supporting consumer interest in hybrids and other alternative-fuel vehicles," she said.

        The Toyota Prius started out with a $3,150 tax credit if bought from Jan. 1, 2006, through Sept. 30, 2006. But that credit had fallen to $787.50 for purchases made April 1, 2007, through Sept. 30, 2007.

        If you're looking at a Honda Civic CVT, you should know that the Honda hybrid tax credit for vehicles bought in 2008 also will be smaller than last year.

        Honda's cumulative sales of qualified vehicles hit the 60,000 limit during the third quarter that ended Sept. 30.

        So the credits for Honda are being phased out this year."



      • 7 Years Ago
      "Hybrid Fusion and Milan platform-mates"? Not quite. Those were sourced from the 2003 Mazda 6; the Escape is a jacked up 1998 Mazda 626.
      • 7 Years Ago
      Hm. I had a Toyota salesman tell me the other day that the Ford Explorer hybrid system was built on license from Toyota. True or sales pitch?
        • 7 Years Ago
        all car companies license specific parts from each other, the only difference is that some pay for their overlapping hybrid tech while others have to get their asses handed to them in court

        Toyota Loses Bid to Overturn Hybrid Patent Verdict
        http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aS2X9oQ9QIng
        • 7 Years Ago
        Ford and Toyota BOTH license technology back and forth. Ford's hybrid system has some Toyota specs as well, Toyota Vehicles have Ford Specs. The Hybrid system IS NOT a complete license job. Just parts on both ends! So you could say there's a little bit of Ford in every Toyota and a little bit of Toyota and the Hybrid Fords.
        • 7 Years Ago
        the Fusion system is supposed to be all ford, no toyota patients or materials at all. it will go over to the escape as well next year. the battery is devolped in California.
        tghe Fusion will debut in Washington next week with the milan coming in Chicago
      • 7 Years Ago
      Max, I think it is a stretch to say the Ford hybrid system uses Aisin transmission means the whole system is licensed from Toyota. Even the Wiki source you cited stated plainly that the develops were independent.

      The question was if the salesmen was stating the truth. The answer is no. Clearly the intent of his statement was to attribute more than the transmission to Toyota.

      While I understand your arugment that the system would not work without the transmission, modern car's component comes from a great deal of sources, and some from your competitors' companies. It does not mean the entire car or the overall system is from that company.
      • 7 Years Ago
      Tony,

      I did not realize you were privvy to exact dates of filings and stampings in the U.S. Patent Office. Exuces me sir! You obviously are smarter (smart ass more like!) than the rest of us.

      I was schooling you on the patent process. You already knew it front to back obviously since you KNOW that Toyota had a patent on it LONG before Ford came along. Uh-huh. And there is no time for engineering or testing before filing a patent either then, right?
      OK genius. So when Ford went to get a patent, they then saw Toyotas, and then realized some siliarities. Hmmmm, so far I am correct, and you are still an ass.
      So then Ford makes an agreement with Toyota and all is well.

      What part of my explanation is wrong? Hmmm. Nothing. You again make it sound like Toyota had a patent, and then Ford started development and copied some of it. Please do better research before mouthing-off.
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