• Jan 17, 2008
It seems like America is the only place where American cars aren't popular. Buick has huge numbers in China, and Ford's having a lot of success in Brazil. Sales of the Fusion sedan took off to the point that it now leads the midsize segment there. Riding high on the Fusion's success, Ford's sending the Edge below the equator. The Edge will join a lineup that includes the new Ka compact, the EcoSport small 'Ute, and the Fiesta.

Ford's also pumping $1 billion into it's Brazilian operations to keep the stampede going. Ford do Brasil has had 15 quarters of profit and earnings are up 72-percent over last year. The infusion of cash will go into Ford's local products, which will help the rest of their lineup come closer to the Edge's excellence.

Press release after the jump.

[Source: Ford]





FORD EDGE CROSSOVER TO GO ON SALE IN BRAZIL THIS YEAR AS GLOBAL PRODUCT PUSH CONTINUES


  • Building on Ford South America's business and product success, the Ford Edge midsize crossover will be added to the company's lineup in Brazil later this year.
  • Edge quickly has become a hit and helped propel Ford's U.S. crossover sales by 63 percent in 2007, more than triple the industry average in America's fastest-growing vehicle segment.
  • Ford of Brazil sales remain very strong – with 20.7 percent growth last year – led by new products.

DEARBORN, Mich., Jan. 14 – The highly popular Ford Edge midsized crossover will go on sale in Brazil later this year as Ford Motor Company continues its product offensive in South America and around the world.

The addition of the Edge to Ford of Brazil's vehicle lineup will provide fresh momentum after another year of earnings and sales growth for Ford in South America. Led by the EcoSport, Fiesta and Fusion, Ford sales rose 20.7 percent in Brazil and 18 percent in all of South America in 2007. The Fusion went on sale in Brazil in 2006 and is already the segment leader.

"Ford is on a roll in South America, and our plan is to use our global product strengths to accelerate the introduction of more products that people really want and value around the world," said Mark Fields, Ford's president of The Americas.

"Last year saw a new EcoSport compact utility set the pace in South America. With the arrival of the Edge and other products this year such as the new Ka, the Ford showroom in Brazil will offer the widest range of choice for customers in our history," Fields added.

Through the first three quarters of 2007, Ford South American Operations earned $754 million, a 72 percent increase over the same period a year ago. The business unit has posted 15 consecutive profitable quarters.

To keep the momentum going, Ford has announced plans to invest $1 billion in its Brazil operations in the next four years and another $160 million in its Argentina operations.

"The launch of the Edge in Brazil creates a new option for consumers," said Marcos de Oliveira, president of Ford Brazil and Mercosur. "It is a modern product that brings to the country the latest trends in global technology, aligned with the quality and innovation promise of the Ford brand."

Edge: A Hot Seller in the U.S.

The crossover market was the hottest segment in the U.S. in 2007, increasing by 17 percent overall. Ford's crossovers performed three times better – climbing 62 percent for the year.

In its first full year on sale, Ford Edge had U.S. sales of 130,125 – exceeding Ford's original forecasts by 30 percent. Edge finished the year with its best-ever retail sales in November.

The Edge is built at Ford's Oakville Assembly Plant in Oakville, Ontario, Canada. The five-passenger crossover has received a series of awards, including the highest assessments from the main car safety institutes in the United States, including the "Top Safety Pick" from the Insurance Institute for Highway Safety and five-star classification in frontal and side crash tests from the National Highway Traffic Safety Administration.

Edge also has been recognized with AutoPacific's Vehicle Satisfaction Award. The crossover's 3.5-liter Duratec V-6 was recognized as one of Ward's 10 Best Engines for 2007.

Modern Vehicle

Ford Edge includes a series of features that represent state-of-the-art in technology. It has a comprehensive approach to safety, including Ford's electronic traction and stability system, AdvanceTrac® and ABS brakes.

Edge is equipped with two-stage frontal air bags, side chest air bags for front-seat passengers and side inflatable curtains in both rows of seat. Rear door safety locks for children and tire-pressure monitoring are other standard items.

On the interior, Edge offers flexibility and comfort for passengers. The rear seat has a central armrest with two cupholders and can be fully folded for cargo. Well-crafted leather seats contribute to the interior finish and comfort.

Engineering innovations include engine, transmission, suspension and drive systems that provide the vehicle with outstanding performance and high standards for fuel economy and emission control. Edge delivers 265 horsepower with a 6-speed automatic transmission and offers either front-wheel or all-wheel drive.

"Ford Edge is a great example of our plan to create more products that customers really are eager to buy," said Derrick Kuzak, Ford's group vice president of Global Product Development. "Demand for Edge is growing at a fast pace in North America – well beyond our expectations – and we are confident it will be successful in South America, as well."



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    • 1 Second Ago
  • 13 Comments
      • 7 Years Ago
      All brazilian engineered Fords, like Ka and specially Ecosport, are a bunch of underpowered, poorly assembled, unreliable, cheap looking pieces of junk.
        • 7 Years Ago
        Ahhh, don't say s**t...

        Talking about the Edge, I don't think it will be a great success and the thing to blame will be the price. Just to exemplify, the Murano costs R$220K, that's a lot of money, enough to buy a nice house.
          • 7 Years Ago
          I hope the Edge is a HUGE flop in Brazil. If Ford cannot justify bringing their good cars here from Europe and Australia...then they shouldn't be exporting the junk they build here.
      • 7 Years Ago
      You people just can't get it right, can you? It's the European Ford Ka that's going to share engines and platform with the Fiat 500. The Brazilian Ka (like every car in Brazil) has nothing to do with the European.
      • 7 Years Ago
      Fiat 500? Wait, someone doesn't know much about what they are reporting. This isn't Europe we are talking about. Someone needs to do a revision.
      • 7 Years Ago
      The Ford Fiesta that appears in photos of the gallery is version 06, a new version of the Ford Fiesta hatch and sedan was launched in 2007 and may be given this link: http://www.fastdriver.com.br/site/noticia/not1281_19.asp#foto

      Another fix, here in Brazil this version (ST) never existed.

      This other site shows the numbers of the Brazilian market in 2007: http://www.blogauto.com.br/
      • 7 Years Ago
      "It seems like America is the only place where American cars aren't popular."

      That's kinda a lame comment. You act as if American cars cannot even break into the market. 50% market share, in the most open market in the world, (while needing improvement) does not mean American cars are "unpopular." This is especially true for the Edge.
        • 7 Years Ago
        I think you're reading too much into the comment. The point is, Ford is meeting or exceeding sales expectations in a lot of places outside the US, but struggling to do that here. Besides the Edge, Ford really hasn't had a smash hit in a while to my knowledge.

        Perhaps this is because the majority of the successful models outside of North America aren't sold here! Are you listening, Ford?
      • 7 Years Ago
      whoops - got my Ka's confused. Sorry! Here in Boston, we have Kas, but they're not from Ford, it's just a generic term. :)
      • 7 Years Ago
      To the marais,
      All Brasilian cars that run on gas have to be able to run on ethanol. They're far ahead of the US on ethanol distribution and production.
      • 7 Years Ago
      I honestly think the "crossover" hype is all marketing.

      Perhaps the only reason the segment is creating such buzz and increased market share is that automakers are basically creating whatever vehicles they want that would have been called SUVs 5 years ago and calling them "crossovers." Case in point: before Ford added a "crossovers" section to their website, the Taurus X was listed under "SUVs." When the Camry-based Toyota Highlander first came out in 2001, did anyone call it a "crossover?" No, it was an SUV!

      If you can call a car a "crossover" that used to be an SUV, even if the sales figures for the individual vehicle drop, you can still say crossovers increased in market share and create buzz!
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