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J. D. Billiford @ Jan 16th 2008 2:45PM
>>> This is just a sign of the times. Everyone is cutting back and pulling the belt a little tighter, regardless of whether you're a family of four or a major corporation.
I suspect this trend will continue as other companies begin to reevaluate their marketing budgets. Especially for such events as the Super Bowl.
Chrysler recently announced it was pulling away from television and pursing a more Internet-based ad campaign.
Although no automaker can really afford to completely withdraw from TV advertising, don't be too surprised if in the future you start seeing less of them.