• Jan 14, 2008
click image for a gallery of the Rampede staging area

Before this Sunday's "Rampede" at the Detroit Auto Show kicked off, we moseyed over to the staging area and hung out with our friends from the animal kingdom. You've got to love the sight of a longhorn steer... with a monorail in the background. A large crowd lined the fences as the big critters milled around and drew smiles. Of course, an accidental poke from one of those horns would wipe away that smile pretty quickly, so alertness was still called for. It's not that the cattle were aggressive. They were calmer than some domesticated dogs we know. It's just that their heads were well clear of the fencing that lined their route, and as you can see, they're called longhorns for a reason. Fortunately, as you all know by know the show went off without a hitch, and neither Rams nor cattle were harmed in the making of the video we've pasted after the jump.





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    • 1 Second Ago
  • 10 Comments
      • 7 Years Ago
      If Toyota's truck was called a "RAM", but Toyota brought out cattle to a launch event- I can imagine the mocking vitriole Autoblog would be spewing.
        • 7 Years Ago
        xenophobe-phobe... lol
        i like the new Ram and i think the moomers are fun.
        oh--and i wish autoblog were domestic-biased! we need some sense of nationalism when buying cars so no more little Detroit kids have to walk around barefoot eating government cheese because 1/2 the nation decides to buy Japanese (better or not).
        -oh, and before a hippie busts a piston ring over my comment: Domestics are just as good now.
        • 7 Years Ago
        Eddy, Autoblog is domestic(GM)-biased!

        anyway, enough of the four door pick ups. When are Dodge and Ford going to show us their single cab pick-ups?
        • 7 Years Ago
        There's a regular cab 8-foot box Ram 2WD on steelies in the other gallery.
        • 7 Years Ago
        I am not sure I get your comment, but I like the new Ram truck and I think the cattle thing is silly.
        • 7 Years Ago
        i got to agree with you...

        Although, i do like the new ram...
      • 7 Years Ago
      Who was manning the pooper scooper for this promotion? My vote would be for auto journalists and environmental wackos. Auto journalists are used to dealing with BS, and environmental wackos are used to creating it.
      • 7 Years Ago
      Amazing that everything went off without a single injury. Wish I could have been there.
      • 7 Years Ago
      Moooooooooo!!!
      • 7 Years Ago
      More cowbell!