• Jan 13, 2008


The Dodge Ram is a game changer for Chrysler, with lots of new storage options, a heavily upgraded interior, available coil-sprung rear suspension and up to four more MPG than the outgoing model. We've already detailed the excitement of Chrysler's unique introduction of the new Ram, but we figured you'd like to see video of the action, as well. Only Chrysler would march 115 head of cattle up a street in downtown Detroit to welcome its new pickup. They appear on screen with about 2:00 left. Keep your eye on the herd in the background too, they get ornery and a couple can be seen crowd surfing. Check out Jim Press in his first big press conference on the Chrysler payroll, as well. He looks like a Pentastar lifer.



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  • 19 Comments
      • 7 Years Ago
      I thought it was funny that everyone was still laughing while he was trying to talk about the truck... even at the press conference they're laughing about the new dodge
      • 7 Years Ago
      Funny how a company with this many problems can come out with a truck that looks so much better than the #1 seller in the segment (f-150).
      • 7 Years Ago
      Jim is trying to pull of that Rancher look with that jacket. It's like Snoop Dogg trying to cook real in Doctors white rope.
        • 7 Years Ago
        Considering the suspected state of affairs in Auburn Hills, a white outfit and red sash might have been more appropriate. But kudos to the PR staff for pulling off some decent 'bull choreography'...of the literal sort.
      • 7 Years Ago

      It's no wonder that journalists have historically had a high incidence of alcoholism. If I had to sit through hours and hours of marketing pablum like this one, I'd be escaping through drink too.
      • 7 Years Ago
      Better looks, better pereformacne and better economy, whats not to like?I think Dodge and Ford have set themselves apart from the rest of the trucks on the market. that is why you see mostly Dodges and Fords on the work site when real hauling is being done!
      brian
      • 7 Years Ago
      what is the correlation?a ram is a sheep!or in dodgism its
      one ugly truck
      • 7 Years Ago
      I don't get how anyone could find the new F-150 more attractive than the new Ram, but I think we can all agree they're both better looking that the Tundra. That thing's a mess.
      • 7 Years Ago
      Good looking truck. It is about time that Dodge got it together, again. But it is still no F150. Long live the F150.
      • 7 Years Ago
      This is a serious and much needed improvement.
      • 7 Years Ago
      God damn that truck is fugly. F-150 is still by far better looking...
        • 7 Years Ago
        So you like the looks of a semi-retarded looking pickup?
      • 7 Years Ago
      Jim Press did a great job.
      • 7 Years Ago
      it says the video is no longer availible for me
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