VIDEO Detroit 2008: Dodge Ram live reveal (with more cattle!)
The Dodge Ram is a game changer for Chrysler, with lots of new storage options, a heavily upgraded interior, available coil-sprung rear suspension and up to four more MPG than the outgoing model. We've already detailed the excitement of Chrysler's unique introduction of the new Ram, but we figured you'd like to see video of the action, as well. Only Chrysler would march 115 head of cattle up a street in downtown Detroit to welcome its new pickup. They appear on screen with about 2:00 left. Keep your eye on the herd in the background too, they get ornery and a couple can be seen crowd surfing. Check out Jim Press in his first big press conference on the Chrysler payroll, as well. He looks like a Pentastar lifer.