VIDEO Detroit 2008: Dodge Ram live reveal (with more cattle!)
by Chris Shunk on Jan 13th 2008 at 1:53PM 
The Dodge Ram is a game changer for Chrysler, with lots of new storage options, a heavily upgraded interior, available coil-sprung rear suspension and up to four more MPG than the outgoing model. We've already detailed the excitement of Chrysler's unique introduction of the new Ram, but we figured you'd like to see video of the action, as well. Only Chrysler would march 115 head of cattle up a street in downtown Detroit to welcome its new pickup. They appear on screen with about 2:00 left. Keep your eye on the herd in the background too, they get ornery and a couple can be seen crowd surfing. Check out Jim Press in his first big press conference on the Chrysler payroll, as well. He looks like a Pentastar lifer.
Reader Comments (Page 1 of 2)
MemphisNET 2:00PM (1/13/2008)
More power and better MPG. Love it. Oh and the styling/interior is sharp too :p
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Kevin 2:13PM (1/13/2008)
God damn that truck is fugly. F-150 is still by far better looking...
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Taylor 6:56PM (1/13/2008)
So you like the looks of a semi-retarded looking pickup?
eaeklund 2:42PM (1/13/2008)
Funny how a company with this many problems can come out with a truck that looks so much better than the #1 seller in the segment (f-150).
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Edsel 2:17PM (1/13/2008)
It's no wonder that journalists have historically had a high incidence of alcoholism. If I had to sit through hours and hours of marketing pablum like this one, I'd be escaping through drink too.
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mike 2:20PM (1/13/2008)
Jim is trying to pull of that Rancher look with that jacket. It's like Snoop Dogg trying to cook real in Doctors white rope.
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Egon 4:37PM (1/13/2008)
Considering the suspected state of affairs in Auburn Hills, a white outfit and red sash might have been more appropriate. But kudos to the PR staff for pulling off some decent 'bull choreography'...of the literal sort.
Blake 2:30PM (1/13/2008)
I don't get how anyone could find the new F-150 more attractive than the new Ram, but I think we can all agree they're both better looking that the Tundra. That thing's a mess.
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Chad 2:30PM (1/13/2008)
it says the video is no longer availible for me
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Chad 2:42PM (1/13/2008)
never mind
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Brent 2:41PM (1/13/2008)
Jim Press did a great job.
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Tagg 2:48PM (1/13/2008)
Another overdone Chrysler/Dodge intro that will overshadow the actual product they hope to sell. Just drive the truck on a stage and let the product do the talking instead of the gimmick.
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Brent 2:59PM (1/13/2008)
You are a boring individual.
Drewboy 2:59PM (1/13/2008)
I thought it was a great presentation myself.
Tagg 5:05PM (1/13/2008)
I may be boring but many are talking about the cattle (not on here, in reality), not the truck which is the point of an auto show. It might have played a little better in Texas but a bunch of cattle on the streets of Detroit in January is lame.
RamSport47 7:17PM (1/13/2008)
Aparently, we aren't real!
Tagg 3:12PM (1/14/2008)
I'm talking about people who were actually there, not sitting 200 miles away in virtual land, typing on a keyboard.
Its a shame people take everything literally.
Alon 4:43PM (1/13/2008)
I thought it was funny that everyone was still laughing while he was trying to talk about the truck... even at the press conference they're laughing about the new dodge
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Guenther 5:39PM (1/13/2008)
Those bed-boxes are HUGE. Too bad they wouldn't work with a cap. Looks like they went to a "conventional" cab configuration this time, with a regular, rear-hingerd extended, and normal sized Crew cab. I suppose the HDs might still get a MegaCab, but that would be 4 cabs- costs too much.
380hp is cool, but a 6speed would have been nice. Perhaps the diesel will get one- they could use the same AW that the tundra uses, since they already buy commercial transmissions for the Ram there now.
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cameron42985 6:19PM (1/13/2008)
This is a serious and much needed improvement.
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