• Jan 13th 2008 at 11:48AM
  • 24

Click image for high-res gallery of the 2009 Dodge Ram unveiling

Poor Chrysler can't buy a break. On the day of the official unveiling of the 2009 Dodge Ram, the Sunday Freep's front page is dominated by Ford's new F-150, while the Ram is relegated to a small, cropped grille shot in the upper right corner of the front page. Newspaper readers who want to have a gander at Dodge's new pickup need to make tracks to the business section. It's okay, though, because Chrysler's official Ram reveal is pretty much a lock to take page one in tomorrow's paper.

After the assembled media was herded onto temporary bleachers set up outside the COBO Center, Chrysler let loose a herd of its own, and a more traditional one at that. 115 head of cattle and several cowboys accompanied the Ram to its formal unveiling. Presiding over the event were honorary urban cowpokes Jim Press, Bob Nardelli, and Tom LaSorda. All on hand were given the usual enthusiastic rundown of the '09 Ram and its features, during which it was also announced that a hybrid version would be "coming soon." A few laughs were had as a few of the assembled steer got a little too friendly with each other when they arrived at Chrysler's presentation area. Journalists in attendance walked away with some free beef jerky, but we don't think anyone told the cattle about that. Video of the introduction's coming up in a bit. Until then, we've got high-res shots of the '09 Ram's debut in the attached gallery.

All Photos ©2008 Drew Phillips / Weblogs, Inc.

  • Image Credit: Alex Nunez

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    • 1 Second Ago
      • 7 Years Ago
      It is just a grille in the front. that's all. The rest of the truck is bland, dull, from a side view perspective, and generic in the rear. This being a total new design, the engineers and designers did not push the envelope very far. It seems that they went backwards. The interior is a total rip-off, copy from the old F-150.
      • 7 Years Ago
      Dodge needs to learn that chrome doesnt make a truck look any better, it looks worse. The pics i've seen of the new ram with all body color grille and bumpers looks SO much better.
      • 7 Years Ago
      Although I prefer my trucks plasticy on the inside (mine would be wrecked in a week out here in oil-country) I'm very excited to hear/read what independants have to say about the interior.

      As pointed out above, its more than a simple restyle. The entire rear-end including frame has changed, new powertrains, new construction such as the fenders no longer add strength/support to the cab - there may be 03-07 elements in it, but this is a new truck everywhere that matters.
      • 7 Years Ago
      Thank God they brought those smooth taillights lenses back.
      Overall, I like the 09, but I'd still need to be "sold" on it since my 02 Ram is still my favorite, has very low miles and is paid for. Maybe the Lifetime Warranty is just the thing...
      • 7 Years Ago
      I LOVE IT!!!!!!!!!!!!!!!!!!
      • 7 Years Ago
      I agree with the sentiment above, Dodge nailed the interior. Looks perfect. I especially like the new steering wheel layout. I hope it, along with other design cues, make it into the next Dakota (if there is going to be another, that is...)
      • 7 Years Ago
      The new Ford is by far the best looking truck. The Dodge is the same old story. Plain jane with low fuel economy. Even the older Fords look and perform better than the Dodge.
        • 7 Years Ago
        I've never read so much BS in my life. Can you guys be any more biased about your chosen products? Taste is taste and no one can argue that. But this new Ram (I own a 2003 Ram) is an impressive improvement over the previous models and offers a crap-load more features and luxury improvements. I suspect the reason why they modified the Hemi (no effort there) to produce 380 Horse and 404 Torque was to slap the Tundra in the face and IT WILL. As far as all the other designs go this new Ram is beautiful and has got flocks of people gathering around to check it out.

        Does it look like an F-150? Perhaps in some aspects along the body. But what bloody pickup doesn't resemble another manufacturer's truck to some degree or another? Don't tell me that the domestic trucks are all completely different, because they aren't! Most pickups look the same to some degree with only the "Grill" and "Interior" to seperate it's overall design. It's just a matter of common sense when designing a domestic truck. There's only so much you can do with the shape and size of something, unless you go completely exhotic on something and then it doesn't resemble a pickup at all. So enough nonsense about taste or looks.

        Look at the feature list and make comparisons, I think this Ram is a winner and is gunna sell quite well.

        Also for the silly-ass comments about how an F-150 out-performs a Hemi-Ram.. I would like to see posted specs and facts on that one. If you're talking power/towing you can dream on.
          • 7 Years Ago
          LOL, Hi Chuck. I always enjoy meeting someone who is " dyed in the wool " even when they know but won't admit that they are wrong. I myself have a Ford Lariat and it is exceptional, on the other hand I have to co-workers who bought the top of the line Dodge pickup's and they can't get rid of them fast enough. I work where I have to travel a lot. On the road, about every 10 oe 15 miles you see the Dodge pickups on the side of the road with forsale signs on them. I beleive that this is testimony enough. Ford is the best and toughest truck on the road, and the #1 best seller for more than 30 years running. Go get your facts my man!! LOL
          • 7 Years Ago
          Blah Blah Blah.

          I'm also always amused when someone wearing "wool" themselves calls me a sheep. Kettle Black? Anyway you're not making any sense and you're starting to sound like someone who typically doesn't know what he's talking about.

          "I see Dodge's on the side of the road all the time"

          "My buddies can't wait to get out of them"

          Ok so were you stating opinion or does either of the above comments have anything to do with "Engineering"? I'm curious. Funny, I could use your "yo-yo" psychology and do the same thing... here I see Fords on the side of the road and people here can't wait to get rid of them. Riiight.

          I was talking actual engineering specs. Ya know? Like Horsepower, Quartermile times, Towing Specs, Awards, Reviews, hell... even a bloody URL link at this point would seem more intelligent then reading your factless rant. I seem to be debating with someone who hasn't at all yet presented me with any facts other than the one "fact" that you are avoiding my question.

          Now don't be shy and/or ignorant, here's how it works. You pick a Ford model and I pick a Dodge model and we compare specs and then we have something to talk about. Until then you're just biased and factless.

          So back your crap up, or move along.

          Dodge Rams are excellent trucks.
      • 7 Years Ago
      Unveiling? Its a just a mid-cycle facelift.
        • 7 Years Ago
        It may note look completely different on the outside, but the interior and powertrains have been updated and there are a lot of new features
      • 7 Years Ago
      LOL, we haven't seen either of these trucks in person. I hardly think hordes of F-150 owners will abandon them to go out and get a Ram. Different people have different tastes. Ford is that company that people love to hate. I think they are working smart to rebuild. Cut away the cancer and slowly jump in there. F-150 hands down.
      • 7 Years Ago
      Gay Spokescows? Wait till the AFA hears about this!
      • 7 Years Ago
      Now thats a nicer looking front-end then ever before! It looks a lot nicer then it did.
      • 7 Years Ago
      That grille looks a little Tundrish to me. LOL
        • 7 Years Ago
        I really like this new Ram. Seems to me they are right on the money with this new truck. Owning an F150 currently, I'm a bit bummed out about the new F150. Looks like the Silverado/Sierra have a new competitor.
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