• Jan 13th 2008 at 5:05PM
  • 52
click above for more high-res live images of the 2008 Hyunda Genesis Sedan

The unveiling of the 2009 Hyundai Genesis revealed that Korean automaker wants to make this sedan "the LS400 of the 21st century," doing for Korea what Lexus did for Japanese luxury in the '90s. If that's achievable – and we certainly aren't going to deny the possibility – the Genesis might have what it takes. But its non-descript demeanor and derivative styling has to be overcome by the tech and torque of a premium sedan delivered at a rock-bottom price.

As mentioned previously, three engines will be available: a 3.3-liter V6, a 3.8-liter V6 and the Tau 4.6-liter V8. The latter, when equipped with the six-speed automatic gearbox and Shiftronic controls, should allow the stately sedan to make the run to 60 in under six seconds. More impressive, the Genesis comes with a five-link suspension in both the front and the rear to keep things planted at speed and comfy for the daily slog.

What's likely to get buyers in the door, however, is the standard and optional equipment with which the Genesis is offered. Aside from plenty of safety features (active head restraints, stability control and eight airbags), Hyundai has equipped the Genesis with everything from adaptive front headlamps, a heated and cooled driver seat, push-button start, sat-nav with a backup camera, adaptive cruise control and a Lexicon 7.1 surround sound stereo with almost as many speakers as you have fingers and toes. Lexicon – as Hyundai was quick to point out – is the same supplier to Rolls-Royce; take that however you like.

Check out our new lives shots in the gallery below and our previous post on the 2009 Hyundai Genesis Sedan for more details.

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    • 1 Second Ago
      • 7 Years Ago
      In one of the pics, the driver seat is heated and cooled; whereas the passenger seat is just heated. If you can't get cooled seats for the passenger that would suck. I sold Caddys before and the DTS uses the same element to heat and cool the seat
        • 7 Years Ago
        Actually, ambientFlier, cooled seats are a great idea that are long overdue. It would take significantly less energy to cool the body through direct conduction (i.e. seat cooling) than lowering the temperature of the entire cabin through convection. Here in Texas where it is very hot, the vehicle cabin may be cool, but if you just got into the vehicle and place your hot body against the seat, it simply will not cool down efficiently. I believe one of the greatest strides to be made, and biggest hurdles to overcome in vehicle energy efficiency are with the environmental controls. As it is, they unnecessarily take too much energy. However, heating and cooling the seats directly would lessen the energy required while providing greater comfort to the vehicle occupants.

      • 7 Years Ago
      Phil's "I don't care anymore"? Tired of hearing how great this nondescript car is. People in this class buy cars for what they are, not what a value they are. People aren't buying the cheaper Hyundai's, this is not going to help them.
        • 7 Years Ago
        "Yeah, I guess that's why Hyundai sells nearly half a million cars in the US."
        With some all new models, they still had to push cars out the door in Dec. to beat 2006 sales by 12,000!
        They have pushed back their 1 million sales prediction twice and have been losing money and bosses regularly.

        "And speaking of nondescript - that's most of the Lexus line-up and it is the best-selling luxury make in the US."

        Exactly! They sale because they are Lexus! Not by looks!

        "Yeah, you really know what you are talking about. LOL!"

        Yes I do, I have worked in the auto industry 20 years and not as a salesman.
      • 7 Years Ago
      Say what you will about the styling, I think its pretty clear that it can run with the pack of a lot of those luxury sedans without looking out of place. Even the grill manages to look better in the live shots than the previous pictures. Good job, Hyundai!
      • 7 Years Ago
      Looks just like my friends Mercaides S class.

      Looks like they copied it exactly.

      Whey people drive around in this you are better off buying a used S-Class you will have the real thing not a copy.

        • 7 Years Ago
        You're blind if you think the Genesis looks that much like the S-class (the front, much less the profile or rear).

        The Lexus LS is way more of a copy of the S-class.
      • 7 Years Ago
      As much as I'm rooting for Hyundai (and I happen to own one), their weak point seems to be interiors. The photo of the door panel is the perfect example. Hyundai uses a convoluted mix of varying textures, patterns, and colors. They need to pick two colors and perhaps one accent and stick with it. As far as I'm concerned, they can lose the wood grain and leather from every vehicle. Those are two materials I find either gawdy or uncomfortable. Same goes for the silver paint they have to put on every dash. It looks entirely too 1980's. The Azera was screwed up by offering to differing colors of accent lights on the dash, both a blue and a yellow. Hey Hyundai, make up your mind! Pick a single color for the instrument color and stick with it.

      Surprisingly, it's Hyundai's child company Kia that has the fantastic interiors and color schemes. And as for color selections, Kia beats Hyundai again, hands down for both interior and exterior color selections and quality appearance.

      So if Hyundai can just work on those interiors, they'll have a winner. ...oh yeah, and lose those convoluted a/c controls in all your vehicles that separate the fan on/off from the fan speed. Those should both be on the same switch.

      • 7 Years Ago
      if folks can hold their horses, I've heard from reliable sources that the Gensis coupe will eventually get the V/8, of course tweaked out for better performance than the sedan.
      • 7 Years Ago
      zamfir, half a decade old is only 5 years! I do believe ALL car drivbers are beyond that age.
      Also the car from VW is The Phaeton, your fingers must have slipped up.
      • 7 Years Ago
      Wow, looks derivative but all the classic lines seems works well together. 375hp, rear wheel drive, 53/47 weight distribution, 17 speaker 500wt lexicon stereo, 8" lcd navigation for less than $40,000???
      • 7 Years Ago
      How much?

      Looks nice. It's too bad Hyundai felt they needed to put in a guzzling V8 and RWD to compete. Acura doesn't seem to have such problems.
        • 7 Years Ago
        Lack of RWD is what keeps Acura a tweener company
        • 7 Years Ago
        you have a choice of 2 6 cylinders as well, although I am a v/8 fan & will have a v/8 in mine when I purchase.
        • 7 Years Ago
        Well, if the price of gas goes through the roof. Hyundai can drop the V8, and bring over the 3.3 V6.

        The V6s look cammy [all the more reason to rev it out]

        I wonder if Hyundai is using the ZF 6hp21 or 28?
        If BMW is using the 21 with the N54 (twin turbo 3.0) then I guess Hyundai can use the smaller one (for better mileage)

        The Acura RL weighs just as much as the V8.

        Who is going to get the first licence plate to say SEGA?
        • 7 Years Ago
        Yeah, well, I'm talking about the TL here.

        Who cares if they're considered a tweener as long as they sell cars. And they are on the right side of the fuel economy story as gas prices ratchet up.
        • 7 Years Ago
        To quote your name, why NOT the LS2/LS7? Now, wouldn't the TL be much more awesome a vehicle if it were RWD with a detuned LS2?
        • 7 Years Ago
        Have you looked at Acura sales for the past 3 years? With the exception of the TL they have some serious sales decline! I agree that RWD V8 is not the answer but one or two per car line won't end the earth as we know it.
      • 7 Years Ago
      Nothing to bring your kids for...
      • 7 Years Ago
      At some point next year someone is going to drop a Tau in an old Tiburon and invent the first Korean musclecar. Probably before the Camaro arrives.
      • 7 Years Ago
      1--- THIS IS NOT YOUR FATHER'S OLDSMOBILE........ but it replaces the Olds pretty well.
      2--- and it made me wonder why GM needs Buick, with this competition.
      3--I hope that our country does not suffer the humiliation of Hyandai police cars.
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