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Reader Comments for
Subscribe to this threadSpy Shots: International LoneStar Class 8 tractor
(Page 1 of 1)
FC @ Jan 12th 2008 11:03AM
New Class 8 Flagship Set for World Debut at Chicago Auto Show
That’s right, Navistar will unveil its new International® LoneStar® class 8 flagship tractor under the bright lights of the Chicago International Auto Show on February 7. Journalists from around the globe will report the story from Navistar’s news conference and LoneStar is our headliner. LoneStar will help further define the International brand and enhance Navistar’s corporate reputation.
LoneStar is a break-through new product, a “segment buster” with a beautiful exterior design and an equally stunning and innovative interior. LoneStar was developed in record time without the use of confirmation prototypes. Our product development team went directly from clay and math models to production – a feat that most automotive companies have aspirations to someday achieve in their own product development processes. This new thinking and creativity embodies exactly what we want the world to see in Navistar – a winning company capable of great things.
Establishing this positive momentum for Navistar’s reputation and the International truck brand is crucial to our future success and growth plans. Simply put, being recognized as a winner makes all our goals achievable. People want to do business with winning companies, buy products from winning companies, invest in winning companies and work for winning companies.
The LoneStar tractor is designed to be fuel efficient, ergonomic and quiet, with bold looks and customization features. Most of the attendees and media at the Chicago Auto Show will have never spent any time in a class 8 truck. We aim to amaze them with our innovative design that enables drivers to save at the pump without having to sacrifice comfort, creating an entirely new category of truck. To further enhance attendee experience, they will be able to configure their very own LoneStar, right from the Navistar booth. And in the process, we hope to make our industry customers proud to be a part of the transportation business.