- Jan 11, 2008
Kia asks for the rock, buys its way into NBA
Close your eyes for a moment and picture the typical form of transportation for an NBA baller. We're assuming that none of you envisioned a Kia, but that's exactly the association that the Korean automaker wants people to make in the future. To that end, it's paid an undisclosed amount of money to buddy up with the NBA and become its official supplier of cars. This paid honor means that Kia can run promotions at the biggest NBA events of the year like the playoffs and the draft, and in return Kia will give cars to the charity of choice for the players named MVP, defensive player of the year, most improved and best sixth man. While we likely won't see any all-stars rolling in an Optima, Kia's affiliation with the NBA is a big advertising victory, even if the "official car" title cost the company a fortune.
[Source: Automotive News, subs. req'd]