Kia asks for the rock, buys its way into NBA

Close your eyes for a moment and picture the typical form of transportation for an NBA baller. We're assuming that none of you envisioned a Kia, but that's exactly the association that the Korean automaker wants people to make in the future. To that end, it's paid an undisclosed amount of money to buddy up with the NBA and become its official supplier of cars. This paid honor means that Kia can run promotions at the biggest NBA events of the year like the playoffs and the draft, and in return Kia will give cars to the charity of choice for the players named MVP, defensive player of the year, most improved and best sixth man. While we likely won't see any all-stars rolling in an Optima, Kia's affiliation with the NBA is a big advertising victory, even if the "official car" title cost the company a fortune.

[Source: Automotive News, subs. req'd]

Reader Comments (Page 1 of 1)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.








Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

Subscribe via: iTunes | RSS


Featured Galleries

  • Spy Shots: 2011 Lincoln MKX
  • Spy Shots: 2011 Ford Edge
  • MINI Beachcomber concept
  • Gold Mercedes-Benz SLS for Dubai Motor Show
  • 2011 Mercedes-Benz E-Class Cabriolet
  • 2011 Audi A1 Graffiti Teasers
  • Reader Spy: SRT-prepped Dodge Journey R/T
  • 2011 BMW Z4 sDrive35is
  • Ferrari P540 Superfast Aperta
  • 2010 Dodge Viper ACR-X
  • First Drive: 2010 Lexus GX460
  • Hennessey Performance Venom GT in the shop
AOL Autos

Find Your Next Car

Autoblog Video


Autoblog Green

BloggingStocks

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum