• Jan 10, 2008
click above for more high-res pics of the Buick Riviera Concept

General Motors has released new photos of the Buick Riviera Concept, which reminds us that we are that much closer to getting our first up-close look at this concept designed in China. The Riviera, which made its debut at the Shanghai Motor Show last year, will make its first North American appearance in Detroit in just a few days. Designed at GM's Pan Asia Technical Center, the Riviera will supposedly set the tone for the next generation of Buick vehicles. Design highlights include carbon fiber bodywork, gullwing doors, and a futuristic interior with blue ambient lighting. We doubt much of that will ever make into a production vehicle, but we do give two thumbs up to the team that designed the exterior.

While our first live shots of the Riviera Concept won't come for a few days, the new studio shots from GM can be found in the gallery below.





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  • 22 Comments
      • 7 Years Ago
      over all not bad. some details look a bit odd and over done to me but im not the target market anyway. For someone my age Buick stands for blue hair mobile. The only Buick that really perks my interest is the old boat tail Riviera from around 1971 before the ugly huge bumpers ruined the design. I've never seen one in person but the ones in the movies looks cool.
      • 7 Years Ago
      Now this in black would def make it my car, plus its almost my last name (Rivera) :D
      • 7 Years Ago
      Nice car...but all of the blue lighting gives me headache.
      Hmmm...if this were in all black, w/red lighting...it could've been in the running for KITT. snnnkk...I jest. But the car does look really nice. Let's hope it gets through Detroit customs.
      • 7 Years Ago
      Re-inventing a brand is risky business- look at what was no longer my father's Oldsmobile and the new Bill Knapp's. Sure, neither were exactly on fire, but they had a reasonable customer base that ended up being scared away.
        • 7 Years Ago
        I'm sorry Guenther and Bob, but the only way for these traditional car companies to survive is to reinvent themselves. Let's face it, as you guys get older, the buying demographic gets younger and younger. They need to inject some edge into their production lines.

        The sad thing is that they've got a ton of young design talent at their disposal, but the bean counters and traditionalists like yourselves hold the company back from truly breaking free and forwarding the design of the auto industry as a whole.

        This is not to say that all cars need iPod docks, fruity details, and fugly quirkiness... but they DO need designs that don't look like they were crapped out of the 1980's design bin with modern internals (ala the new Taurus).

        Domestics can no longer afford to let Japan and Germany push the design envelope. Time to be a leader.

        On a side note, I like how the concept Buick pretty much looks like an Infiniti G37 with gullwings.
        • 7 Years Ago
        You are right, but Buick really doesn't need to reinvent itself. Instead, it needs to return to its roots, but do a better job at it. I think the Enclave does that in a modern way. If the Lucerne was a little more adventurous in it styling and interior, it too could do the same.
        • 7 Years Ago
        They may have money but money doesn't give you good taste. :P
      • 7 Years Ago
      Paint it black and give it a twin turbo.
      • 7 Years Ago
      Some iteration of this should have come like 5 years ago. Does GM have any luxury coupes on a par with the G37 or 335i?
        • 7 Years Ago
        the CTS is supposed to bring that tye of competition
        this should be softer otherwise GM will start to compete with itself again
        • 7 Years Ago
        But there isn't a CTS coupe. That's my issue.

        I don't think a Buick coupe would interfere with much, if any, CTS sales. The G35 sedan and G35/G37 coupe don't step on each others toes. Same with the Bimmers.
      • 7 Years Ago
      This is an absolutely stunning design (even without the gullwing doors).

      Unique, distinctive, tasteful. There's nothing else on the road that looks like this. I would totally lust after one of these if it came into production. I'd probably buy this over a G35 coupe.
      • 7 Years Ago
      I always thought this is what Saab should be making!
      But, atleast one GM brand is coming out of its shell and ditching the old people.I guess now they can move over to Saab or Saturn if you bland.
      • 7 Years Ago
      Build it.
      • 7 Years Ago
      >>> Not bad. Not bad at all.
      • 7 Years Ago
      This is a good looking design, and continues GM's recent swing away from crap.
      • 7 Years Ago
      Producing cars like the Riviera, Enclave and Holden-built Park Avenue isn't reinventing the brand, it's taking back to what made it great in the first place.

      What is Buick without cars like the Regal, Park Avenue, LeSabre, Wildcat, Grand Sport or Riviera? It's nothing, a soul-less shell of what it once was.

      Cars with striking design and heritage are vital to old brands like Buick who have a rich heritage and image they can build on. It's time GM made real Buicks instead of milquetoast cars that GM tries to say are "just like Lexus". American brands shouldn't be remodeled after foreign brands, they should be remade into what made them great in the first place.

      As for the Riviera, it's a good basis. It's too Asian looking but with some restyling it could be a killer luxury performance car for Buick.

      Make it so GM.
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