• Jan 8, 2008
click above for 34 high-res images of the 2009 Hyundai Genesis

You can read everything there is to know about the 2009 Hyundai Genesis in the post we published late last night, but at the time we only had three images of the Korean automaker's new super sedan to show you. Hyundai released the rest of its images this morning, giving us a complete view of the car's design both inside and out, including shots of what appears to be an uplevel model that's decked out with all the trimmings (see above).

We'll reiterate our concern that many may find the design of the Hyundai Genesis derivative and anonymous. In fact, the only place a Hyundai badge appears on the car is the rear trunk lid. Is that because the company believes a logo on the front grille might deter those who believe that Hyundai can't build a premium car? And as for its derivative elements, we mentioned the Lexus-like headlights and Infiniti-inspired profile, but we just figured out where we've seen those taillights before: on the rear of a BMW 3-Series sedan. Regardless, the overall design is, as we said before, clean and rich looking. Our first glimpse of the back seat also reveals prodigious amounts of rear leg room. So we again leave the 2009 Hyundai Genesis in your hands, dear readers, to judge as you will.

[Source: Hyundai]


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  • 70 Comments
      • 7 Years Ago
      Someone above brought up the point of this failing just because it is a Hyndai. I knew I was getting the same feeling I had had before, and that post reminded me of what it was.

      Mazda Millenia.

      This was (and still is, used) an excellent car. When it came out, it was arguably more luxurious, more powerful (advanced Miller cycle S), just as reliable, and less expensive than the similar Acuras and Lexus' (Infiniti at that time had one foot in the grave). This car TANKED. People just weren't interested in a Mazda as a luxury car, they bought Acuras and Lexus' by the droves. The Millenia was plagued with low sales, and the resale was one of the worst in the industry (down there with the Lincoln Continental). Made a great used buy though :)

      But I'm wondering if my lack of excitement is because I see this as another Millenia. Everything on paper looks just as good or even better than the competition, for less money. But it has a Hyundai badge on it, associated with 3rd string cheap Korean cars, even worse than Mazda's image in the mid-late 90's.

      The Genesis (like most Hyundais) will probably be a great used car value as well.

        • 7 Years Ago
        i as thinking more last-generation 929... it looked similar to the Millenia that succeeded it. but was RWD and flagship/luxury for Mazda.
      • 7 Years Ago
      I'm sorry they strayed away from the concept vehicle, which had more pizazz and nice details, which sure look like they could be produced with today's tech. Especially the taillights. The bean counters at Hyundai evidently have no more handle on what sells than at any other company. I'm hoping the only touch they borrowed from BMW was the rear plastic, and certainly not the I-Drive.
      • 7 Years Ago
      It DID steal the taillights from the 3-series sedan and that was a mistake. Those bad boys are hideous.

      Overall, I'm not offended in the least by this car. I'm not offended by the Camry either for what it's worth. Genesis just strikes me as a bit of a nondescript blob. I'm obviously no design expert I just know what gets my attention. If this car drove past me right now I wouldn't even notice, just assuming it was another "Camcordimabu". Maybe that's what will sell?
        • 7 Years Ago
        I think you guys may be missing the point. Yes, the styling apes the M45 or Lexus LS (outside), or the E-Class and XJ (inside).

        But you're all comparing the Genesis to $40-60K luxury cars, *when its pricing starts under 30K*. Which, of course, is exactly what Hyundai wants you (and buyers) to do, even if you do find it a little derivative.

        I also suspect those who don't think this car represents any sort of step forward haven't checked the equipment or spec sheets. A full-size V8 RWD sedan with quality interior materials and loads of lux toys for ~30K is most definitely something new. The Chrysler 300 is the closest comparison, and its bunker-slit visibility and downmarket interior materials turn off plenty of prospective buyers, while its styling makes more of a statement than many sedan buyers are comfortable with. The non-V8 models aren't quick, either.

        To me, the bigger challenge for the Genesis is going to be Hyundai's dealers, which are typically the worst of the worst for having inexperienced staff and slimy old-school sales tactics. They need to cut the loud-ties-and-balloons crap pronto if they want the Genesis to stand a chance boosting the brand's image.
        • 7 Years Ago
        that's exactly what i thought it was... a toyota crown
        • 7 Years Ago
        Yeah, there is a Camry quality about. I feel like this might be the closest thing we'll get to a Toyota Crown.
        • 7 Years Ago
        that's exactly what i thought it was... a toyota crown
        • 7 Years Ago
        "PJ @ Jan 8th 2008 2:38PM

        I think you guys may be missing the point. Yes, the styling apes the M45 or Lexus LS (outside), or the E-Class and XJ (inside).

        But you're all comparing the Genesis to $40-60K luxury cars, *when its pricing starts under 30K*. Which, of course, is exactly what Hyundai wants you (and buyers) to do, even if you do find it a little derivative."

        I actually compared to the "Camcordimabu" (Camry, Accord, Altima, Malibu) but you have a good point with the V8 engine and RWD platform. I don't doubt that Hyundai may be on to something and forcing the others to step up their game. I just thought the styling was a little bland. Now, their target market may want bland. But, I think if their target market wants bland then they will also want FWD and high efficiency engines but what do I know?
      • 7 Years Ago
      >>> I like this car. Thumbs up to Hyundai!
      • 6 Years Ago
      I think most of the cars these days that are on the road have similar appearance here and there. The Genesis sedan is no exception. I think that is due to today's consumer's taste. Just ride in one of the S500, 7-Series or LS. There are tons of features the are derivative from each other. These luxury cars makers built it so to appeal to their paticular consumers. Hyundai by building Genesis seems to attempt to attract certain crowd: those who want an affordable luxury vehicle. There are those who are able to pay $70,000-$90,000 for any car. But, those who are currently driving Sonata, Azera, Camry, Accord, Mazda6, Maxima, and such because that is what they can afford or want to pay for their mode of transportation. Then, they will have a chance to drive a vehicle that is much luxurious without paying $50,000+ for it. What I am saying is, those who really want a MB, Bimmers, Lexus, Infiniti or Cadillac will get one no matter what. But, others who are less concerned will try different makes. Hyundai has been building quality cars with excellent warranties in the last 5 years (prior to that I doubt it). Wasn't that the same with Honda, Toyota and Nissan came out with their luxury divisions? They asked: "Japanese luxury cars???" I think Genesis sedan will do quite well. I read that Hyundai's goal is to sell 20,000 units per year which I think will be easily met. I think people need to see it, drive it to make their decision. I can't wait what this Genesis is made of. I will judge on quality and performance. I will most definately test drive one including the Genesis coupe.
      • 7 Years Ago
      Its funny that you guys are criticizing Hyundai for the bland styling, then bash the grill (which is one of the most stylized elements on the car.)

      The grill looks great. The car looks great. This looks to be the first car that Hyundai has truly done right.
      • 7 Years Ago
      Dude, name one car that is original RIGHT NOW. They all copy each other. And btw, who wants that stupid IDRIVE crap any way? Very confusing. Let them have it.
      • 7 Years Ago
      Hyundai has taken a step in the Chinese direction with this ripoff everything and the kitchen sink vehicle. I'm sure it will be an Azera Plus. A good driving vehicle with a great price that will be below the class leaders.
      • 7 Years Ago
      I just can't figure out who the potential buyer for this car was supposed to be? If you're in the market for a luxury sedan, you're going to get something that shows you have money (brand recognition is very important in the luxury market) like a Jaguar, BMW, Lexus, Audi, Mercedes-Benz et cetera...

      So how can you look to save money on a luxury car? Isn't the POINT that you have money to spend, so you bought a luxury car!? If you're looking to save money, then a luxury car isn't your thing anyway, so why would anybody buy a luxury Hyundai? I have nothing at all against Hyundai, the Tiburon was a great little car, and my grandparents own an Elantra that just keeps chugging along, and same goes for one of my best friends. Hyundai makes good cars, yes, but for the luxury market you need a luxury division because of the product you're selling. This is why Toyota established Lexus, why Nissan established Infiniti, Honda Acura, and so on! Your potential buyer is someone who wants to drive an expensive car, so you need an expensive car company to make that car, which is why you establish a luxury division.

      I can only predict that this fantastic effort by Hyundai is doomed to complete and utter failure purely because of their name. It's a shame too, because they did what so few companies are willing to do, which is make the best car they possibly can. They're cursed by the Hyundai name, sadly. Though if I were in the market for the Genesis, I'd simply buy a G8 instead.
        • 7 Years Ago
        Lexus didn't show you had money in 89/90...it showed you were frugal. The LS400 undercut the BMW and MB sedans by a good 20k. Everybody knew the Lexus was a Toyota and everyone still knows it. A separate division is of little use. If this V8 has an MSRP of 40k, we're talking 36k or so is easily had with some bargaining. Where else can you get a large RWD LUXURY sedan with a V8 for under 40k? It's simply not available.

        Nobody thought Toyota or Nissan could sell luxury cars either. 20 years later fools think Lexus and Infiniti are luxury brands and not rebadged Toyotas/Nissans. Trust me, in 1990 BMW/MB owners laughed at the notion of paying 35k for a luxury sedan from a Japanese car maker. Today Lexus, with its Camry-derived RX leads sales of luxury makes.
        • 7 Years Ago
        a G8!!!!!!!!! Does a g8 offer 368 horse power, more interior space then a bmw 7 series, 100k warranty, 8inch nav screen on and on and on and on, plus buy a pontiac and try to resell it......lose way more than half the first year. I run a car lot and buy 07 g6 for under 10k? WTF
        • 7 Years Ago
        • 7 Years Ago
        The customer base for this car can be found inside Target stores across America. It is for people who want to feel like they are in a more upscale environment that is within their fiscal reach.

        Unlike autobloggers, the average consumer can't tell the difference between any of the luxury marques when seen driving down the road. The typical car buyer only knows that all these vehicles have a a similar 'expensive look', and that is 'the look' one needs to be seen driving in to be associated with the social class the average Genesis buyer wants to be a part of.

        Most consumers want to live in a social class above the one they reside and purchase products that give them the feeling that they are attaining that level, hence huge sales of knock-off Chanel, Gucci, YSL products; people buying homes that they can not afford to furnish but look like smaller versions of the mansions of the well to do. These are consumers who want a car that looks a $70,000 car does, but can't afford it. A car with a similar look for $30,000- that is attainable.
        • 7 Years Ago
        I'd imagine that's why they've created this "Genesis" badging - will the car even wear Hyundai emblems?
      • 7 Years Ago
      The original ariticle talks about the car needing a feature that sets it apart from the rest. I'm thinking Hyundai outfits the car with some 9" LCD screens and a Sega Genesis game system. Who wouldn't want to be sitting shotgun in this car if they could rock out to "Sonic 2"?
      • 7 Years Ago
      'Acura Ledgend--->SC300---->300m---->Hyundai Genesis'

      Except Legends were really nice cars. Especially the last gen coupes.

      Anywho...

      Genesis interior > domestics from these pics.

      Haven't sat in a newer Hyundai, so I can't speak to the build quality. Anyone?

        • 7 Years Ago
        I driven a 3.3L Sonata and V6 Sebring back to back, both rentals from Enterprise. The Sonata was quicker, handled better and the interior made the Chrysler look pathetic. It wasn't a contest.
      Ken Baker
      • 6 Years Ago
      Since I'm not a professional autophile, I'm probably less qualified to apply snobbish comments about this vehicle

      I like the simpler lines and loads of options Hyundai provides with the Genesis. This car appeals much more to me than the Gangsta appearance of the Chrysler, or the Squared Off boxy look of the Cadillac; it provides much more than the Acura T, the Malibu, and the Buick Lucerne. It does so at a price that appeals to someone with my resources.

      The grille is without logo, but who cares? It is pleasant and balanced, and fits the front-end style of this car.

      I must say I detect some BMW, Mercedes, Audi, Lexus hoitey, toitey in some of the comments. Thats a good sign for Hyundai and guys like me. I'm considering buying one.
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