Click for a high res gallery of the Provoq from the keynote
3:45pm: At about 4:30pm Las Vegas time GM Chairman Rick Wagoner will be taking the stage here at the Sands convention center to deliver the first keynote by a car company executive in the 41 year history of the Consumer Electronics Show. Once the speech starts we'll be bringing you full coverage right here so just keep refreshing the page for updates.
4:06pm We're now in the ballroom setup with front row seats.
Your photographer for today's festivities will be our own Chris Tutor.
Load up the page after the jump to follow all the action here in Vegas
Related GalleryCES 2008: Cadillac Provoq Live reveal
4:20 and the hall is filling up
4:31 5 minutes to go, can't you just feel the excitement!
4:37 playing a lame CES promo video on the big screens
4:40: CEA president Gary Shapiro intros GM Chairman Rick Wagoner
4:42 Wagoner rolls on stage in the Chevy Volt concept that debuted in Detroit last year
Wagoner starts talking about the technology that the auto industry has pioneered including the catalytic converter, the electric starter, on-star and the Volt
He speaking here because electronics have revolutionized the car. Existing electronics are just the beginning.
The latest electronics like stability control and on-star make the car the largest consumer electronics device there is.
Lots of GM electronics experts here. Jon Laukner, Larry Burns, Denise Grey, Nick Zielinski are all here
OnStar has over 82 million subscriber interactions including 1 every two seconds. Plays one of the recordings you've heard on the commercials. The OnStar commercial continues....
OnStar in 8 generation in 11 years. Provides crash info to emergency responders so they can be prepared. Now provides turn by turn directions. For 2009 they are adding stolen vehicle slow down.
30,000 police chases resulting in 300 deaths annually. System can remotely slow vehicle down during a chase.
4:59 In November GM signed agreement to bring OnStar to China.
5:00 On to vehicle to vehicle communications to allow cars to talk to each other to help prevent accidents
Currently has lane departure warning on the Buick Lucerne and Cadillac STS and DTS.
V2V lets vehicles with transponders let others know when the situation changes. If brakes are applied they can notify neighbors to slow.
On to the DARPA urban challenge winning Boss Tahoe.
The Tahoe was developed by GM and Carnegie Mellon University to create an autonomous vehicle. Boss was named for Charles "Boss" Kettering the first head of GM research who among many other things invented the electric self-starter.
Boss is running demonstrations here outside the convention center.
On to sustainability, with global auto sales going from 70,000,000 to 85,000,000 million in 2012, they have to do something.
Electronics have helped reduce fuel consumption through direct injection, variable valve timing and other technologies.
GM to expand flex fuel to fifty percent in production in 2012. Now they just need some ethanol to run in them.
Grow ethanol production, heavy investment in cellulosic ethanol and increase the number of E85 pumps
Now to hybrids. GM started with buses where the two-mode hybrid debuted in 2003. The 1,000 hybrid bus will be delivered here in Vegas this month
16 new hybrids in the next four years. Promote the Tahoe and Yukon hybrids. Same city fuel economy as a four cylinder Camry 21mpg.
Mild hybrid Saturn Vue gets 27% boost in mileage, plug-in Vue announcement soon
Now fuel cells. We'll see the Cadillac Provoq live in a minute. The fuel cell technology from the Sequel concept is now in the Equinox that's being used for Project Driveway.
Talking about E-Flex. Everything depends on the battery. 200 engineers working on the Volt and another 400 on ancilliary systems
The lithium battery packs are testing really well and will be installed in the mule vehicles shortly for integration and testing.
Now the new fuel cell E-Flex Cadillac Provoq!
You can read all about the Provoq here.
Provoq rolled out on it's own. Provoq signals GMs commitment to advanced technology across the brands.