With the end of the year 2007, so came the end of Ferrari's 60th anniversary celebrations. Although the 60 special-edition 612 Scagliettis made to mark the occasion were nothing compared to the F40 and F50 supercars that were created to celebrate previous anniversaries, for its sixtieth Maranello partied it up in a number of ways, including an around-the-world rally. The relay baton that was passed off through each country on its global adventure was decorated with 60 emblems, each designed for the occasion and depicting an icon from each year of the company's history.
Now those emblems are being offered to customers as a collection, each minted in brass and mounted on a wooden base covered in red silk. Anchoring the display is the same Ferrari badge that goes on the boot lid of every new Ferrari road car. The collection is available for about $2000, but if you think nobody would drop that kind of cash on something like this, there are thousands of Ferrari collectors out there who are used to spending easily a hundred times that on a new car without batting an eye, and 1947 of them will have these hanging in their homes, offices or garage.
[Source: FerrariStore.com via Luxurylaunches.com]













Reader Comments (Page 1 of 1)
GT @ Jan 6th 2008 10:27PM
one of the better decisions from the marketing department... but really, whats next, a Ferrari eyepatch?
DIRETTORE @ Jan 15th 2008 8:51PM
***
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INVITATIONS
BRACELETS
PROGRAMS
MENU'S
LIMITED EDITION BOOKS FOR CORPORATE CLIENTS NOT AVAILABLE TO THE PUBLIC
CONCORSO D'ELEGANZA
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PENS, PENCILS, NOTEPADS
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Michael @ Jan 6th 2008 11:05PM
I'm just gonna buy the Chinese copy for $8.99, extra glossy $11.99.
TBlueMax @ Jan 7th 2008 11:14AM
A new, steel Rolex Datejust will run you just under three times the asking price for this Ferrari display so price is relative.
I would strongly consider purchasing this for myself if I were a true Ferraristi - but I'm not.