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Chrysler has looked deep into it soul and decided to join the General and FoMoCo in an attempt to reduce its reliance on fleet sales. Chrysler's Vice Chairman, Jim Press (that still doesn't sound right), alluded to the reduction during a conference call regarding December sales figures and said, "you have to stay out of the 30-percent range and into the 20s." Where in "the 20s" was unspecified, but with vehicle sales expect to continue their decline this year, any reduction of income could hurt the automaker. However, Press went on to say that he expects a "very small increase" in retail sales during '08 and a plan is underway to increase the value-per-dollar quotient of Chrysler's brands by offering more features for less cash.
[Source: CNN Money]


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  • 16 Comments
      • 7 Years Ago
      This should help the resale of Chrysler products. It had to be done.
      • 7 Years Ago
      The only reason Chrysler sales were slightly up in 07 is because of massive incentives they offered on basically everything. more so than ANY other OEM in 2007. Liberty's for $99 a month, Rams for $175 a month. You cannot beat those prices. I work with dealers daily and even loyal Ford or GM employees were going to Chrysler stores because even with employee pricing you couldnt beat those prices. but guess what? those days are over. Chrysler sat their dealers down and announced that the days of incentives like they saw in 07 are gone for good. they told all their dealers to plan for a minimum 20% decline in sales from 07. what this means is that consumers will start buying vehicles for quality and value since they wont be getting those ridiculous price points any more. Chrysler is in serious trouble because their quality is sub-par, their trucks underperform and when a consumer comes in to renew their lease and is told their $99 Liberty payment is now $200 (minimum) they will lose these customers. Just the way Ford and GM lost business to Chrysler in the past several years.
      • 7 Years Ago
      I'm not of that school. I'm Chrysler- I've got idle plants and plummeting market. Why not increase fleet sales? What is your alternative to the massive costs of mothballing or selling about a dozen facilities in North America? What the hell- at least you could say you've finally tried everything.
        • 7 Years Ago
        RamSport, you must be kidding. The only reason Chrysler sales are up is because of massive incentives they offered on basically everything. more so than ANY other OEM in 2007. Liberty's for $99 a month, Rams for $175 a month. I work with dealers daily and even loyal Ford or GM employees were going to Chrysler stores because even with employee pricing you couldnt beat those prices. but guess what? those days are over. Chrysler sat their dealers down and announced that the days of incentives like they saw in 07 are gone for good. they told all their dealers to plan for a minimum 20% decline in sales from 07. what this means is that consumers will start buying vehicles for quality and value since they wont be getting those ridiculous price points any more. Chrysler is in serious trouble because their quality is sub-par, their trucks underperform and when a consumer comes in to renew their lease and is told their $99 Liberty payment is now $200 (minimum) they will lose these customers. Just the way Ford and GM lost business to Chrysler in the past several years.
        • 7 Years Ago
        Do you really not pay attention? Chryslers sales are actually slightly up from last year. I'd say for "the underdog" that that is pretty damn good. Imagine waht they're gonna do once they make non Daimler cars. Remember, all of the upcoming cars you guys bash are all Daimler developed cars, so give Chrysler LLC a chance
      • 7 Years Ago
      What is Chrysler going to do with all of the Sebrings if they are going to have fewer fleet sales?
        • 7 Years Ago
        Improve them with their emergency "Project D" and sell them to individual consumers!

        (If only it was that simple.)
      • 7 Years Ago
      They need to do more than that. They have to start building cars that people want. It's that simple.
      • 7 Years Ago
      How will they sell anything if it is not fleet?
      • 7 Years Ago


      Where in "the 20s" was unspecified.

      What about 29.9%?
        • 7 Years Ago
        You beat me too it. That's what I was thinking.
      • 7 Years Ago
      They'd better stop making the Sebring then.
      • 7 Years Ago
      with the new UAW contract it is now cheaper not to build the cars and lay off the workers than it was under the old work rules. under the old rules it cost almost as much NOT to build the cars as to build them so they kept the lines running and hope they sold the cars
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