With oil hitting $100 per barrel and customers clamoring for more fuel-efficient vehicles, GM is dropping coin to showcase its smaller transportation. Now is a good time for the General to tout its lighter fare, as the Detroit automaker has some real winners in its stable. The new Chevy Malibu and Cadillac CTS have received critical praise from the automotive press, and early sales receipts show that both vehicles are a hit with the public as well. In fact, GM is looking to increase Malibu production in a soft market due to brisk demand at Chevy dealers around the country. Saturn will also receive ad dollars, as newer products like the Vue could use a boost, and the hot new Astra will benefit from a coming out party.
GM is also concentrating more of its cash on web advertising, and it will also pony up ad dollars to tout Chevrolet as its environmentally friendly brand. While automotive enthusiasts know GM has come up with a string of solid vehicles, the general public may not be as informed. Nothing spreads the word quite like money.

[Source: Automotive News - Sub. Req.]

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