- Jan 1, 2008
"Blue" the new "Green" in automotive environmentalism
It's interesting that JWT thinks blue sea and skies make it "easier for people to identify" with environmental concerns. Like green trees and the green, green grass of home are just to damned abstract to really understand what this whole saving-the-Earth thing is all about. It's not like we need anything else clouding the environmental debate -- like Bluetec and Bluemotion, which both utilize green diesel technology. So instead of trying to figure out if you're a blue-greenie or a green-greenie, why don't we just call it teal and get on with being good to the Earth?