• Jan 1, 2008
Blue is, among other things, the color of the doldrums (the blues), the unknown (out of the blue), the cold or airless (turning blue), the ocean (the big blue), Democrats (blue states), and racy films (blue movies). According to ad agency JWT, 2008 could see blue take on more meaning: becoming the "color of environmentalism, social conscience, and all-round niceness. JWT notes that blue is the color of the sea and the sky, making it easier for people to identify it with the current hot-button issue of climate change."
It's interesting that JWT thinks blue sea and skies make it "easier for people to identify" with environmental concerns. Like green trees and the green, green grass of home are just to damned abstract to really understand what this whole saving-the-Earth thing is all about. It's not like we need anything else clouding the environmental debate -- like Bluetec and Bluemotion, which both utilize green diesel technology. So instead of trying to figure out if you're a blue-greenie or a green-greenie, why don't we just call it teal and get on with being good to the Earth?

[Source: AutoblogGreen]


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  • 22 Comments
      • 7 Years Ago
      I wanna form my own Green party: the Soylent Green Party.
      • 7 Years Ago
      I guess they figure many people associate green with Al Gore, smelly hippies, and in-your-face hybrids like the Prius. Decent car, but too much of a statement. Perhaps some people just want to get great mileage and save money without being pegged as an enviromentalist nut.
        • 7 Years Ago
        "color of environmentalism, social conscience, and all-round niceness"

        Gee, I never knew that being nice and being environmental went together.

        What total crap. I know lots of "geen" (blue?) people you wouldn't want to be friends with, and lots of very nice people who don't care about "the planet" as much as they do the inhabitants.
      • 7 Years Ago
      ...Well, this is *The Blue Planet*
      • 7 Years Ago
      http://www.eco-fad.com/2007/09/its-not-easy-being-greenits-soooo-lame.html

      A little late on this revelation, I think. We've got to keep environmentalism hip so that celebrities keep doing it and inspire us all.
      • 7 Years Ago
      Naturally the Civic Hybrid emblem is blue.
      • 7 Years Ago
      Not sure why they think blue will replace green, but then they're an ad agency so they're probably just pulling stuff out of their shorts to get some pub. Everybody already knows what 'being green' is and if you're blue then you're sad. Doesn't sound like a very good marketing plan to me.
      • 7 Years Ago
      No offense to autoblog, but the people who sit around and think about how Blue is going to be the new green, and green is out, are a bunch of crack pots.
      Seriously...who cares. Its just a color denoting earth friendliness.
      • 7 Years Ago

      Come'on! Green is great. Green is life. Green are trees, plants, cucumbers and my swimming pool. The last time I saw blue foliage was in the 1960's, I'm too old to do Blue again.
      • 7 Years Ago
      .....'Green' because of the all the bucks environmentalists are swindling in the name of envionmentalism.
      .....'Blue' because of how sad people are going to feel when they realize they've been duped.
      • 7 Years Ago
      Everyone knows that 'Blue' is the new 'Green.' 'Green' is so 2007.
      I am green with envy, blue with sadness, and periwinkle for a Good Times burger.
      When does the 'White Sale' start?
      • 7 Years Ago
      We need to come up with a color that signifies stupid. It could be a rainbow combination since stupid comes in so many hues. People can wear wristbands so others can best determine just how stupid they are and what it is the people are stupid about. Politicians will have to wear jumpsuits that identify their areas of stupid expertise.
      • 7 Years Ago
      Well, FINALLY, a big break for FoMoCo, also known as BIG BLUE. Hooray for the Blue Oval!
      Where's my Navigator Hybrid? Bring the F-150 Turbo Diesel! Super Ultra Low Sulfur Diesel equals clean economy that should be in my next Fiesta, Focus, and Fusion.
      This is our year!
        • 7 Years Ago
        don't forget M-B with bluetec that requires AdBlue fluid. i can't wait for all those powerful turbodiesels.
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