• Dec 31st 2007 at 4:25PM
  • 6

Porsche fanatics recognize the German sportscars for their engineering, less so for their design, which changes very little from one successive model to another. The company's merchandising design studio, however, is being recognized for its design prowess with another iF Product Design Award.

The product for which Porsche Design is being honored is the Worldtime P'6750 on which we reported earlier. The watch features an innovative movement, enclosed in a very Porsche-like minimalist case, that uses two windows to display the time in a second time zone and which time zone is being displayed, which can be switched at the push of a button.

This isn't the first time Porsche Design is winning the award, having taken home the prize seven times before. The citation is awarded by the International Forum Design and will be awarded this coming March at the CeBit Information Technology show, which is taking place concurrently with the Geneva auto show in nearby Hanover, Germany.

[Source: TimeZone.com and Porsche Design]

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    • 1 Second Ago
      • 7 Years Ago
      Porsche cars have design, what they don't have is "styling".
      • 7 Years Ago
      Dude every designs I see from Porsche that isn't a freaking 911, cayman, GT, or boxster is ugly.

      I can name watches on top of my head that's better in technology than that crap.

      Digital - Iron man (LOL), Casio (even that stupid calculator watch is superior than this)

      Analog- Cartier (Pasha), Seiko, Citizen, Benzinger, etc..

      If you're going to post these crap mind as well put on Daewoo's assault guns cause it'll be more fun to read than this.
      • 7 Years Ago
      Autoblog really needs to stop writing about this crap. Do they write about every new mitsubishi television that comes out? no, because it has nothing to do with the automotive subject. Niether does this.
        • 7 Years Ago
        Well i guess the difference being here is that Porsche Design got another iF Design Award...
        • 7 Years Ago
        im not saying their designs aren't good or that they dont deserve recognition, i'm just saying it has no more to do with the auto industry than a television, and therefor i dont think it belongs on this site.

        Am i wrong in thinking that most people would agree with me?
      • 7 Years Ago
      Not only does this have little to do with cars, Porsche Design had almost nothing to do with the car brand Porsche until they bought them in 2003. The Porsche Design studio was founded by the grandson of Ferdinand Porsche, and is was up until 2003 a very much independent design studio, not established as part of the automotive group.
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