• Dec 30, 2007
Through the success of the Enclave, Buick has discovered that nicely designed, well-built, high content vehicles sell. Being the first Buick in a long time to log advance orders, GM thinks it might be onto something with the Enclave formula. That recipe consists of bolder styling than past Buicks, with cues coming from the Velite and Riviera show cars. Avoiding retro, forthcoming Buicks promise to amp up the curbside drama with unabashed curves, and a lot of chrome. The Enclave has an interior that was obviously fussed over, too. If Buick can turn out a car using the same discipline that guided the successful Enclave launch, it should be exciting to watch the brand reinflate. Both the Riviera and Velite concepts have striking, tight designs that are nothing like the blobby, amorphous Buicks of the recent past. The Lucerne is a stylistic step in the right direction, and with a new LaCrosse due soon, we might start to see the return of stylish GM sedans that people clamor to buy. We'll get some indication soon, when we see what Buick brings to Detroit.

Follow the jump to see the Velite's unveiling at the 2004 New York Auto Show.

[Source: AutoObserver]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 34 Comments
      • 7 Years Ago
      The only cars that match the Enclave were the ones on the GM inside news revitalization page. I Liked the Roadmaster and lacrosse looks. The back of the wildcat looked great. I guess I'm lucky enough to be the generation that graduates from high school in time to save up money during college to get the freshest coolest Buick upon graduation. They should be out by then. 5 years is a long time to change interior plastic forulas.

      Right now, it looks like GM had a moment where they said, Let's give each brand one nice car and we'll have a few filler cars in the meantime. I hope the new Buicks get the back pillars of old. Kinda like the 90's Roadmaster. Or the 70 GSX 455. I always thought they looked rich.

      They should just make a car with the same curves as the Enclave. You know, not as tall. Not a wagon. And headlights like the Charger or holden Park Avenue. Just Buick-ised.
      • 7 Years Ago
      I think GM can change one thing for Buick, especially the Enclave, its the interior plastics, its the only thing I think needs change in it.
      GM plastics tend to look cheap, even when they are expensive
      • 7 Years Ago
      NO MORE 'EXTRA' CHROME!!
        • 7 Years Ago
        Bring on the chrome- chrome is a GOOD thing in a world of look-alike, boring cars.
          • 7 Years Ago
          icck. Looks like hooker in pearls.
      • 7 Years Ago
      Wow - the light-up logo is awesome. And I bet easy to do with blue-white LEDs.

      Go to it. Buicks were always extroverted - a great direction to go.
      • 7 Years Ago
      I chuckled at the title, but that Buick in the picture does look pretty damn good.
      HotRodzNKustoms
      • 7 Years Ago
      Cadillac is Art & Science think CTS
      Buick can be Bold & Dramatic think Enclave or Velite.

      Let me just say if they produce the Velite with a V8 (small block or northstar) and RWD I will be the first to put my deposit sown at the dealership. A stylish large Buick convertible will always be cool to me.
        • 7 Years Ago
        @HotRodzNKustoms
        Northstar is on its way out for Cadillac, its too expensive to make. Was the last brand-specific engine too. Until the Lucerne, it was never "GM Northstar" it was always "Cadillac Northstar".
      • 7 Years Ago
      Hey GM, don't forget to make them mechanically reliable and fuel efficient, those are two important factors moving into the future.

      And, since you already have a core consumer group of middle aged to older consumers (nothing wrong with that,) how about make Buicks even more friendly to the people buying them.

      Toyota announced that they are designing a car for older drivers, smart with the baby boomers starting to age. Why not go ahead and develop the Buick to that car for GM, since it is already popular among aging drivers.

      Make Pontiac the brand oriented to younger drivers.
        • 7 Years Ago
        Toyota announced that they are designing a car for older drivers...

        What do you call the Avalon?
        • 7 Years Ago
        I assume it's going to be the Avalon with even more enhancements for older people. Probably some tech like Cadillac already offers, like HUD at night, combined with some new stuff that is really going to help older drivers.

        The point is that Toyota has recognized an emerging market of older drivers and are going after them with cars they are going to want to drive. Buick already has a lot of that market and should be working to keep them.
      • 7 Years Ago
      Gee, who knew, boring designs don't sell nearly as well as dramatic, well executed designs?

      Buick has had some pretty good designs in the past, and I don't just mean the Grand National, now, will someone tell these "goons" PERFORMANCE SELLS, TOO.
      • 7 Years Ago
      Good looking vehicles with quality! Who would have guessed that this was the winning combination? I have to say that I love the look of the 2008 LaCrosse, with the bigger grille but they need to make the seats more comfortable. All the current Buick's are great vehicles.
      • 7 Years Ago
      I don't mean to be rude but the Enclave surprised me when I came upon one the other day. Thoughts like "this what they should be doing" entered my head and after my curiosity got me to read up on them it seems it's true, a good Buick (again, finally). Believe me I want GM to stay alive and vehicles like this will do it. The over the top-ness of it can and should be spread throughout the line. GM people should meditate upon it and let it's chi spread through them..
      • 7 Years Ago
      The car look fine but they really need to drop that name, "Buick", it's old and crap sounding name. Honestly... everytime I hear Buick... I always think about some dude hunting a deer with a Buick. It's retarded and sicken me.

      Their badge gotta go.
        • 7 Years Ago
        Let's take it even further. Stick with the recognized names AND retain model names. Nothing was wrong with Roadmaster, Special, and Century. I'll even accept LeSabre, Invicta, and Electra, named introduced in 1958 as I recall.

        Chrysler could, if it survives, bring back the city name series of models; Chevrolet could revive the resort-city names of old. Along with Malibu, they had Bel Air, Delray, and Biscayne. At least these names mean something, and within car makes, the model names have some relation to each other. Even Toyota does it with variations on translating the word "crown".

        As for badging: bring back the OLD, pre-60s Buick crest. Old-looking? You bet. But it is also part of the heritage. Just like it would be great to see the martlets ("ducks") return to the Cadillac crest.
        • 7 Years Ago
        You can't get rid of a name that have been there for such a long time. I mean to build up an image for that brand from scratch will take lots of money. Scion had to be market. It cost money.

        "Buick" everyone knows what a buick is when someone says it. It conjure up imagery. For me it's a unibody brick car and can't be dented and often get stolen. My Family first car was a buick.

        If you make a new brand like Vick or whatever no one knows what the hell you're talking about. And then you have to build a history for it, market it, blah! Too much work.

      • 7 Years Ago
      Perhaps the approach decades ago of freshening designs nearly every year wasn't so bad. Odds were in your favor of having a hit at least every few years. And if you didn't like the current design, you'd have to wait no more than a few years for another hit. While that process was more expensive, at least car designs didn't fester for years on end and get stale.
    • Load More Comments