Filed under: Detroit Auto Show, Spy Photos, Trucks/Pickups, Marketing/Advertising, Ford
We don't need no stinkin'... New Ford F-150 badge revealed!
We're only a couple weeks away from the 2008 North American International Auto Show in Detroit, and the premature unveilings seem to be trickling in at a slightly slower pace than they did last year. Ford has managed to keep its 2009 F-150 off the web for the most part (except for these spy shots), which is more than cross-town rival Chrysler can say about the 2009 Dodge Ram. Our friends over at NAIAS headquarters haven't spilled the beans on the Blue Oval's new F-150, but they have given us a glimpse of the truck's new badge.
As you can see above, it looks like designers at Ford have updated the truck's branding in their favorite word processing program by clicking on the Italics and Bold buttons. The brushed aluminum gradient backdrop looks more like a stamped chunk of metal than did the chrome-painted plastic of the current model (right). Well, now that we've got the badge unveiling out of the way, all we have left is the 5,000-lb. truck that has been the best-selling vehicle in the U.S. since the Brady Bunch was on prime time TV. Let us know what you think of the new logo after the jump.[Source: NAIAS Newsletter via Top Speed via Jalopnik]
Reader Comments (Page 1 of 2)
Taylor 12:34PM (12/28/2007)
Slow news day huh? I'll take my Dodge Ram thanks.
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WillDaThrill 7:20PM (12/28/2007)
HAHA, you guys are beating me to all the good lines today. This is the funniest day of Autoblog reading I've had yet.
To tell you the truth, I would have held on to this until the unvieling of the truck.
"Breaking news: I have trimmed my toenails!"
MemphisNET 12:40PM (12/28/2007)
I hope its not a sticker...
I too will stick with Dodge.
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Tool 12:41PM (12/28/2007)
Wow! Yet another BOLD MOVE from the geniuses in Dearborn.
Jim Farley is proving to be a great hire. With this change he is on track to be marketer of the year.
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Tyo 12:42PM (12/28/2007)
Sick Column Shift Boot!
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Travis Rassat 12:44PM (12/28/2007)
I like how this looks, but it will be harder to polish around than the previous version, especially that little gap between the top of the "F" and the "1".
Sorry, I know I'm nitpicking, but that's a pet peeve of mine... I usually take badges off, if possible, and the problem's solved!
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Sean Flanagan 12:45PM (12/28/2007)
This is news? The slapped this together in Illustrator; it's not even a picture or a decent rendering of a badge.
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Guenther 1:51PM (12/28/2007)
Ask John if you can refund the price of your subscription- of course its a slow news day- Christmas shutdown, eh?
Sean Flanagan 1:54PM (12/28/2007)
John, I'd like a refund of my subscription. Oh, it's already in my bank account? Thanks! ;-)
I'm not accusing John of slow news, I'm accusing Ford of it.
Speddy 12:51PM (12/28/2007)
EFF-150 looks ...better?
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rar 1:35PM (12/28/2007)
I think a 2500HD badge looks better.
Andrew 1:16PM (12/28/2007)
This honestly took someone 5 minutes to do in Illustrator.
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KCurtis 8:02PM (12/28/2007)
I believe the Chevy logo came from wallpaper. Go figure. lol
L3 1:29PM (12/28/2007)
I, for one, welcome our new-badge-wearing insect overlords.
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KL 1:31PM (12/28/2007)
I agree Andrew, It acuallly looks like the about to be discontiued Lincoln Lt truck....The inside is cool but the outside is too Toyota......And the new Tundra is a mess too.
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J. D. Billiford 1:50PM (12/28/2007)
>>> *Yawn!* And this is considered news worthy?
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Chris Shunk 2:09PM (12/28/2007)
it is just a badge, don't overthink things
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Larry 3:41PM (12/28/2007)
As Travolta's grandmother in Saturday Night Fever told his family, "It's justa a PHASE, justa a PHASE!"
richardtoh 2:30PM (12/28/2007)
I hope this new badge design did not take too much of the development budget away items like better engine, better fuel economy and safety features.
If it does, it is an insight into the psyche buyers. Ford must think that a cool badge can be appealing to this segment of buyers and sell them the product.
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SPG 5:49PM (12/28/2007)
I think that replacing that Art Deco esque plain but "bold" badge with the new one will further cheapen the brand.
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