Business at Goodwood is, well... good. As such, Rolls-Royce, already having dedicated millions of dollars to enhancing its production facilities, is looking to add more hands in a bid to keep up with the ever-growing demand for its cars. Production in 2007 was up 25% over 2006 to 1,000 units, and RR execs see another 10% of growth likely for 2008. Credit emerging markets for the increase in demand, especially China, in which 100 cars are expected to be sold by year's end. That's up from 71 of the mega-sleds sold there in 2006. Where people are coming into money, they're buying Rolls-Royces. After all, as status symbols go, the Spirit of Ecstasy is almost without peer, and few luxury objects communicate wealth like a big new Roller. The Phantom
(saloon or drophead, take your pick) might well be the
ultimate arrival machine. Things are going so well, in fact, that the automaker is basically sold-out through 2009. Better get that second production line
going soon, guys.
[Source: Financial Times]