• Dec 26, 2007
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Bloom EditionWhen you boil away everything else, the core elements of the new "Bloom Edition" Mitsubishi kei cars are their Sakura Pink paint; light-colored, water-resistant seat fabrics; and makeup mirrors. Yes, there are other colors available, and we're sure some of the Japanese shoppers (women, specifically) who Mitsu is targeting might also appreciate the cars' UV glass with water-repellent coating (think "factory Rain-X" here). But the real package centers on the Hello Kitty-look that the pink brings.

The Bloom Edition package is available on the "i" (above) and eK Wagon kei cars. It's not uncommon to see keis marketed in pastels with an eye toward female buyers anyway, but these Bloom Editions are about as direct as you can get. Who knew vanity mirrors could actually be promoted as a selling point?

[Source: Mitsubishi]



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  • 29 Comments
      DAMIEN
      • 7 Years Ago
      WHAT EVER FITS YOUR FANCY BUT STAY THE HELL OUT OF THE FAST LANE OR I'LL RUN YOUR AZZ OVER IN MY CADILLAC ESCALADE! NOT JOKING.
      Leah
      • 7 Years Ago
      ...Wow...that thing is ugly. lol. I prefer American cars anyways like Chevy! I have my favorite girl car already. My Sunburst orange Metallic Chevy Cobalt. I love it. :]
      Michele
      • 7 Years Ago
      I would NOT feel safe in such a small car........
      • 7 Years Ago
      I think it would look better under my American motor company '89 Chevrolet Silverado 2500 4X4. Now that would seriously would improve on it's appearance. As it is, my wife nor my 10 year old grand daughter would be caught dead driving that "thang"!!! P.U.!!!
      • 7 Years Ago
      Looks like a copy of the Yaris and Fit. Mitsu is way far behind to catch up now. It's hideous.
      • 7 Years Ago
      These things will be all over the place in SanFrancisco.
        bluewolf
        • 7 Years Ago
        GO COWBOY !! THIS IS A CAL-CAR !! They should ask walt disney if they can use Tinkerbell ,as a hood ornament !!! lol
      • 7 Years Ago
      Members of the U. S. Congress should be touring their districts with examples of Japanese Kei cars to demonstrate to their voters what they have legisated to meet their future transportation needs.
      stnsmok
      • 7 Years Ago
      It's just another way of selling less for more money. This is just a go-cart with a cab on it. Anyone that values your saftey wouldn't drive it on the street, or especially highways.
      stef
      • 7 Years Ago
      uhg!! Concentrate on a good looking car that uses electric or hydro...not this silly fluff. Auto makers can do it they just refuse to!!!!!!
      KD
      • 7 Years Ago
      I personally think it's a cute car, and I really want one! Not in "Sakura Pink", definately, but I still want one!
      Joan Eckard
      • 7 Years Ago
      I think it's adorable! I would drive it, but I would prefer purple.
      Ging
      • 7 Years Ago
      Most GIRLY car now is either TOILETOTA Highlander or the New Volkswagon Beetle!
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