Filed under: Trucks/Pickups, Marketing/Advertising, Videos, Ford
Got a Ford F-Series? Better follow the rules...
If you roll in a Ford truck, you'd best be aware of the rules. If you violate 'em, the BFT patrol will be all over your case like stink on a monkey. And if you've been to the zoo, you know how monkeys stink. It's not good. BFT, as you might have surmised, stands for Built Ford Tough, and the rules detail activities and things that don't jibe with the image the F-Series projects. They include No Puny Dogs; No Scooters; No Manicures; No Cutesy Cell Phone Rings; No Fancy Coffee; and No Liquid Wrench, among others. Ford has helpfully provided a website that details individual violations captured on video by camera crews traveling with BFT cops. Case #073, above, documents a fancy coffee violator, while Case #235 (embedded after the jump) is an action-filled segment featuring a manicure infraction. We expect to see additional case videos added over time.
If you're driving, say, an F-250 4x4 with a pair of Vespas in the bed, a caramel macchiato in the cupholder, a Yorkshire Terrier in the passenger seat, and a BK Veggie in a take-out bag, we'd expect to see you get chased down, tased, "softened up" a bit, and probably locked up for 20 years without parole. If your Hannah Montana ringtone goes off at any point during all this, we fear that BFT would then be forced to get medieval on you. Consider yourselves warned.
[Source: BFT]
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Reader Comments (Page 1 of 3)
David W. 12:52PM (12/21/2007)
I like fancy coffee :( haha
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Kumar 12:54PM (12/21/2007)
two things:
nice bite off of high life commercials.......
too lazy to go to the link, but I doubt they have fake cops confronting any women. That would be just a little poor in taste since yearly I read of a few losers that do this for kicks or a little more than that (pervs).
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seoultrain 12:59PM (12/21/2007)
more of a bite off milwaukee's best.
3cubed minus 3squared plus1 12:57PM (12/21/2007)
I liked the second one.
The first was alright I guess.
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WillDaThrill 1:04PM (12/21/2007)
"No man in manicure." LMFAO, that s**t was comedy. He tore out of that salon like he stoled something.
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Moltenauto 1:19PM (12/21/2007)
FYI;
Past tense of 'steal' is 'stole', as in 'drive it like you stole it'. No 'd' sound at the end.
'Stoled' is not a word.
Owain Ozymandias Buck 2:00PM (12/21/2007)
You sure learned him!
Russell 1:11PM (12/21/2007)
You can call them Redneck-patrol, John Deere hat is mandatory.
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GTX141 1:12PM (12/21/2007)
Funny concept, but too Hollywood
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clevershark 1:12PM (12/21/2007)
I can see how this will REALLY put the idea to rest that guys buy big cars and trucks to compensate for insecurities about their own sexuality.
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Bob-omb 9:23PM (12/21/2007)
Hahaha! Zing!
Kunikos 1:40PM (12/27/2007)
Yeah, I was just about to say, what is this just trying to prove that big truck owners are all napoleon-complex or penis-envy homophobes?
jgp 1:22PM (12/21/2007)
Ugh...I hated that "Man Law" stuff when I first heard of it, and I still hate it now.
Only people who are really insecure about their sexuality (and who are probably deep in the closet) care about this "Man Law" rubbish.
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CastleCharles 2:47PM (12/21/2007)
Hey, they bought a FORD to begin with... The "mentality" of this commercail is just to reassure them of their good decision....
Quattrofan 1:22PM (12/21/2007)
Agreed....still better then the sappy patriotic Chevy Silverado ads.
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Mark 5:41PM (12/21/2007)
This is our country...
Ken 1:30PM (12/21/2007)
LMAO!!!
If this doesn't sell trucks, nothing will. Thats hilarious.
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Jason Bird 1:32PM (12/21/2007)
Very very good ad for Ford...I love it when a manufacturer really identifies with their customers.
jgp...
"There is nothing as unfashionable as the fashionable non-conformist." Ayn Rand
Humor is healthy...ask your doctor.
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Jason Bird 1:33PM (12/21/2007)
Freud called...he wants his philosophy back.
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Gregg 1:40PM (12/21/2007)
So the guys from Brokeback Mountain...would the BFT police go after them, or run the other way??
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