• Dec 20, 2007
Britain's Birmingham Post newspaper has gone out on a limb and reported that Tata Motors will be named the winning bid for Jaguar and Land Rover as soon as tomorrow – Friday, December 21st. Neither the seller, Ford, nor the buyer, Tata, have confirmed that an announcement will be made tomorrow, and in fact Ford has repeatedly said that a buyer will not be named until early next year. The British paper reiterates the same estimate we've heard before, that Tata will be doling out around £1 billion, or $2 billion USD, for the right to own these two storied brands. Of course, we'll let you know tomorrow if the announcement does actually happen.
[Source: Automotive News, sub. req'd]


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  • 23 Comments
      • 7 Years Ago
      Ford made quite a few mistakes in their time but credit to them for carrying Jaguar for so long. Most parent companies would of wash their hands of this problem a long time ago and taken key assets with them (Just remember what BMW did with Rover). Jaguar has had enough chances.
      • 7 Years Ago
      What Tata wants obviously is Jaguar/Rover´s production facilities not the name brands. Jaguar will just be spun off, but then teh company will bounce back with some real Jaguar models. Retro is not dead, but it just has to be done well. Sorry Ian callum, you will be the first to go.
      • 7 Years Ago
      Jonny...relax, it was a joke.
      • 7 Years Ago
      Damn it
        • 7 Years Ago
        mr dolemit..... lets begin.

        #1. I dont know why you got in to the whole racist whatever rant...but
        here is the real scoop.

        i am not racist at all! i am an auto entusiast that feels nothing is sacred. i never even liked the fact that Ford owned jag and rover!

        its like when tvr left blackpool to be made in italy. i feel the heart of the auto industry is dying to a war against the $.

        if it werent for big business i woulnd feel this way. Again cars mean more to me than a piece of metal so seeing jag and rover move again is why. Its the same reason i liked the idea of B.L. in the 70's, of coarse bl was a major failur but its the idea i liked. There, never take what i say in racist terms. Its all about the attempt at keeping the automobile a gloriuos piece of machinery instead of the displosable form of transport it has just become.
        • 7 Years Ago
        Yes, because God forbid a non-American, non-European, non-Japanese company make cars.

        If your xenophibic views prevent you from owning cars made by either Indian or Chinese companies, or cars assambled by Mexicans (the three favourite targets of racism here on Autoblog), then simply don't buy them. They certainly are not going to force you to buy their cars, so I don't understand what the lamenting is all about.
      • 7 Years Ago
      TATA - just one of those names that really don't work in English. www.urbandictionary.com

      If you own two TATA vehicles--"I just love your TATAs."
        • 7 Years Ago
        ... Tata's...huh... aw, f-it...
      • 7 Years Ago
      Imagine that new curry leather smell.........mmmmmm.
      • 7 Years Ago
      Now the question is dies this change your oppinion about Jaguar.

      Ford is an American company that kills everything it gets its hands on, Tata on the other hand is Indian(no auto history) but it is a veru successful company.
        • 7 Years Ago
        Ford doesnt kill everything it gets its hands on.

        The fact that Ford acquired Volvo, Jag, LR, and Mazda is a direct result of their already being at death's door.

        They could have gone the way of Austin and MG.
      • 7 Years Ago
      @ jonathan

      All I can say is you need to learn to take a joke. And Britanny Spears has nothing to do with curry chicken.
      • 7 Years Ago
      Wow all you Jag/Rover heads wined and cried over jag bein owned by ford.

      Re-badged fords they say!

      Now what you've got? Re-badged tata!

      Haha can't wait to see the next jags and roves.

      Jag/Rover will be dead in 10 yrs if even that long. This move will surely drive them to irrelevances. when will thes companies learn that grand-luxury and econo do not go together? Mb/Chrysler anybody?

      Bye-bye Jag and rover at least we still have Aston.
        • 7 Years Ago
        Ford was juggling with a few brands and was trying to save $$$ ... Tata on the other hand has nothing that comes remotely close to Jag in its portfolio. That means that instead of trying to save dollars by mixing parts from other cars, they will actually have to have original material ....
        • 7 Years Ago
        Pat, no offense but you ARE naive. You think that tata will just do what is good for jag and make all seperate parts for each lines haha! Too funny. I wish you could see my face right now!

        What is going to happen is that jags are going to get cheaper way cheaper! and TATA's are going to get better end of story.

        The jaguar intellectual property will erode and then they will try to either spin it off or sell it. Once they have used it to the fullest tata benefit. Sad day for jag no matter how you spin it. At least ford wanted it as a trophy. Too bad ford was in bad times or would have helped Jag out more. Tata is just a startup that needs everything jag has. Like a parasite t will suck jaguar dry and then throw it away to die off.
        • 7 Years Ago
        I agree with Abe. Ford did make them better but people still wouldn't buy because they were owned by ford. It seems unless you are Japanese you have a hard go at it. Just look at mb/Chrysler merger.

      • 7 Years Ago
      The "confirmed" seems to conflict with the "sources say" part.

      Is it confirmed or just reports right now?
      • 7 Years Ago
      I hope Indian businesses one day conquer all UK businesses ... you know Mahatma Gandhi, he believed in non-violent ways ...
      • 7 Years Ago
      it's all fine and dandy as long as all tata built cars will not get the yield to cows sensor
        • 7 Years Ago
        Actually, you really don't want to hit a cow, especially with your shiny new Jag.
        • 7 Years Ago
        hahaha.
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