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When we saw the Lincoln MKR at the Detroit Auto Show, we were every bit as excited about the high-tech twin-turbo V6 as we were the sleek-looking RWD sedan. Even the "Twin Force" name given to the hopped-up powerplant struck us as cool. While Ford doesn't necessarily disagree that Twin Force is a great name, the automaker feels customers may think "Force" somehow is more indicative of its 415 horsepower than its fuel-sipping thrift. Ya don't say?!?!?! Ford is looking to re-brand the force-fed direct-inject engine to help bring focus to its V8 power with V6 fuel economy. It just might be difficult to sell 400+ hp as green, but if it can achieve 27 mpg and hit 60 mph in 5 seconds, Ford could call it the Pinto and it would be coveted.

Is it just us, or does Ford Motor Company need a naming scion that can pick one name and stick with it? Let's see, we have the like-named Freestar (dead) and Freestyle, which is now the Taurus X. Then there was the Five Hundred/Taurus, and who could forget the MKX/MKZ/MKS/MKR debacle that even top-ranking executives can't seem to keep straight. The one year of Zephyr was classic, too. Then there is the upcoming V8 that the company wanted to name "Hurricane", yet reconsidered after Katrina nearly destroyed New Orleans. Well, if the Blue Oval is going to rename the engine, we may as well give them a hand. Let us know what you would call Ford's fire-breathing green machine after the jump. Did we mention that the Fusion was supposed to be the Futura?

[Source: Wards Auto]

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    • 1 Second Ago
      • 7 Years Ago
      Call it the Chuck Norris.
      • 7 Years Ago
      I agree....I'm a Ford man (well, actually I like all makes, but I own 3 fords) and it's amazing me that FORD is resistant to the power-wars going on now. I mean, Green is great, don't get me wrong (an Escape Hybrid is one of those 3) but I don't get why they are trying to be the leader in the environmental race that no auto-maker is going to win. It would please me to no end if Ford would bring back the SVT Team and allow them the opp. to be THE performance division for those of us who still prefer our cars and driving style less recycled. Look at the other makers success; M, AMG, SS, etc. Ford, give us a kick-ass engine a sweet name to go with it and we shall brag all the way down the road.
      • 7 Years Ago
      Twin Force Green!

      power and economy.
        • 7 Years Ago
        Twin force still works under the "Mean" and "Green" tagline. I am sure they could come up with a little mean and green logo. Not a bad idea Alex.
      • 7 Years Ago
      Ford - no guts, no glory!

      They'll name it something from focus group therapy and end up with ANOTHER pathetic looser...

      Twin Force is a great name that could give Ford a little kick, especially now when it needs it most, but they won't! That's why I've given up on Ford - No Guts, no glory - no more of my money!
      • 7 Years Ago
      Believe me that sounds great and all but lately they seem to be doing the exact opposite that everyone wants them todo here in NA.

      I have been saying for years that they need a bigger 2 door coupe than the MusStank (Thunderbird) or a Lincoln Mark VIII successor for people, like me, who just are not interested in anything remotely retro looking or at least a Ford Probe or 99+ Mercury Cougar/Ford Puma successor but they instead kill off the cool sporty platforms and leave us with nothing but boring conservative garbage, leaving only the MusStank for affordable sporty and the GT for outrageously expensive. Hell I even wish they would just redesign the Ranger more like like the ones you see in Europe or SE Asia instead of leaving us with the gas hogging Explorer Sport Trac as a successor.

      Unfortunately as good as this engine sounds I will still not ever consider going back to Ford and stick with the Foreign competition until they do come out with something remotely decent, affordable & sporty and not blandly conservative or retro.

      Sorry about the rant and rage but you probably can understand, especially coming from a former pro Ford person who used to own a badass top of the line 96 Thunderbird LX with the rare engine that also is in the Lincoln Mark VIII 32V Intec V8 plus a turbo charger in it, all from the SVT world. That used to be my best Mustang, Camaro/Firebird fighter.
      • 7 Years Ago
      Has ECO-Force already been taken?
        • 7 Years Ago
        I think a tire maker uses that name.
      • 7 Years Ago
      If Ford follows its recent trend of worst naming scheme ever:

      1. Green Force
      2. Eco-Drive
      3. Planet Power

      If Ford believes that the new marketing guy they stole from Lexus can spin the engine the way they want without giving it a stupid name:

      1. Twin Force

      Also, this post didn't mention the Fairlane, which became the Flex. But unlike the other naming blunders, I think the jury is out on if that is a SNAFU.
      • 7 Years Ago
      how about "Spinach" its green and power full…. Lets call the cars Popeye, Olive Oyl, Bluto and Swee'Pea, drop some spinach in each one and they’ll all be green and power full. What’s the point of naming an engine? Just give it a letter-number designation and move on.
      • 7 Years Ago
      Ford, cruise control, and 2 Turbo's
      Let's call it FIRESTARTER

      • 7 Years Ago
      This is truely an amazing powerplant. I am not a Ford man, but this would certainly convince me that I could be. Economy and power are hard to fit into the same box. Well done Ford, now get it to the public for once. I am still waiting for the "49'r" from the show. Hey, put this engine in it, and it's a WINNER!
      • 7 Years Ago
      Haha, I'd rename it as Crap. I highly doubt they'd honestly achieve what they want. Maybe Toyota is really the safe way to go....*gasp* And I'm not even a Toyota person.
      • 7 Years Ago
      Unless it's been done, I suggest "Gemini"

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