Holland gets special-edition Land Rover to benefit Malaria
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Close your eyes, we're going to play a little automotive word association. Just one round. Think of "malaria" – now what vehicle are you associating with the unfortunate disease? It could only be the Land Rover Defender, the go-anywhere, no-nonsense sport-ute that has probably traveled more malarial swamps and barren deserts than any other vehicle in history. Granted most marketing firms would not recommend that their clients associating their product with a debilitating disease, but this marketing association is geared towards raising funds to eliminate the disease. That's good.
Land Rover Netherlands has teamed up with designer Piet Boon to produce a limited edition Defender. The Dutch designer has added some minimalist details to the truck, equipped with LR's 2.4-liter turbodiesel, in return for €56,900, a portion of which goes towards the Drive Against Malaria foundation. Like the previous Piet Boon Edition of the Range Rover Sport, only 15 will be made available, so if malaria is your cause, you live in Holland, and you're in the market for a new truck, we'd like to meet you better get yours now.
[Source: Piet Boon Design via Land Rover Owner International]
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Reader Comments (Page 1 of 1)
Dan 4:44PM (12/19/2007)
I love the cream color and the Boost alloy rims in black aren't too bad either, but the slits in the headlight bezel is so ugly.
Defender's rule
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bill 4:49PM (12/19/2007)
Won't the use of DDT eliminate malaria? It worked before, so it would probably work now.
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Russell 4:53PM (12/19/2007)
What, no hate posts?
Com'on if it were a Hummer, the rainforest and little chipmonks would be dying already.
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psarhjinian 5:00PM (12/19/2007)
Well, there's the obvious "I wouldn't want to get caught in a malarial swamp in a vehicle that, if you turn on the headlights, rolls down the window instead".
Maybe I'm too young, but the first thing I think about when I think "Land Rover" is "Glitchy Bastard".
bill 5:31PM (12/19/2007)
No, no, Glitchy Bastard was my first wife. Uh, wrong situation..........
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JB 5:56PM (12/19/2007)
electric windows in a defender???
never!!!
stanger351 6:26PM (12/19/2007)
Now if we can only get a special edition Aveo here is the U.S. to raise rabies awareness....
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bathtub gin 11:58PM (12/19/2007)
Wouldn't a Cujo-edition Pinto be better at raising rabies awareness?
Back on topic - the best accessory for the Malaria-edition Land Rover would have to be a gallon jug of DDT and a big can of Deep Woods Off.
Harrison 6:45PM (12/19/2007)
It's not a Land Rover if I can't strip it down to the frame with a screwdriver and a wrench.
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Will 7:31PM (12/19/2007)
Thumbs up for Land Rover.
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Xcountryflyer 8:27PM (12/19/2007)
How about a pink Hummer for breast cancer awareness?
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Tom Gabriele 3:33PM (12/21/2007)
"Holland gets special-edition Land Rover to benefit Malaria"
now excuse the language, but why in hell would you want to benefit malaria? i am appalled that no one else is offended that land rover is trying to spread this horrendous disease!
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