• Dec 19, 2007

Fortune has called the notorious, dog-frying Dodge Nitro commercial done by BBDO Netherlands the 56th Dumbest Moment in Business. If you initially missed this story and are jjust hearing about the spot for the first time, you might think Fortune iseither picking on Chrysler or that it was an exceedingly smart year for business, because how could a car commercial be that dumb? Then you'll watch it and understand.

We continue to laugh at the absurdity that several groups of really smart people gave that commercial an "A.O.K.!" If they just would have gone with the idea that lightning doesn't strike in the same place twice, they might have been all right. And the point they were trying to make was obvious after the first hit -- but really, folks, does no one at BBDO Netherlands own a dog or get Atlanta Falcons football games on satellite?

Chrysler pulled the ad (long before it made the Fortune list), saying it "didn't have full knowledge of the ad's existence." We'll set aside the issue of how you only have partial knowledge of an ad. The other claim could have been that it was meant to be a Europe-only ad -- but at this point, if the ad people still need more lessons in The Internet Goes Everywhere 101, then making 'shocking' commercials is probably the least of Chrysler's concerns. Still, we're kinda surprised that this is one of the dumbest things in business all year...

[Source: World Car Fans]



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    • 1 Second Ago
  • 14 Comments
      • 7 Years Ago
      People oughta be more offended that Chrysler sought to fry consumers by offering the Nitro, the first vehicle every tested by Consumer Reports that had not one 'Pro' and a laundy list of 'cons'. Whether you consider Consumers legitimate or not it is quite amazing that a modern SUV didn't receive even one positive comment from an auto publication.
        • 7 Years Ago
        I guess if you actually can believe Consumer reports that could be true.
        Consumer reports at best is only a product guide to let you know whats out there. I bought their top rated washing machine a few years back. I bought it twice really, with repairs it needed. I now have a low rated replacement (low rated by CR) but reconmended by my dealer. Hands down its a better washing machine.
        • 7 Years Ago
        The Nitro is worse than your twice repaired washing machine and your twice repaired washing machine doesn't coast $25,000!
      • 7 Years Ago
      Car is an atrocity. But no dog got hurt in this commercial jeez give em break you animal lovers.
      • 7 Years Ago
      Hey, it's not like they have any good qualities to present.

      The Dodge Nitro...

      -is slow
      -is small inside
      -is big outside
      -is ugly
      -is rough riding
      -is bad off road
      -kills dogs
      • 7 Years Ago
      Wasn't this ad made even funnier since it came out the same week as news of the Michael Vick crap?
      • 7 Years Ago
      Never saw the ad, and the clip is no longer available. Anyone know where to see it at?
      • 7 Years Ago
      Michael Vick would be proud.

      That's really in poor taste. I question any ad agency that would suggest, let alone produce, an ad like this.
      • 7 Years Ago
      Amazingly they seem to have been able to get youtube to clean it off their servers. I would have made a follow up where the dog comes back and does a number 2 on the hood of that ugly POS.
      • 7 Years Ago
      Honeslty, I thought all the nitro adds were awful. They were just stupid like this one.
      • 7 Years Ago
      Reinforces Dodge's tough image as a kind of blue collar,rock and roll ,mullet haired brand.
      • 7 Years Ago
      Found a working link. I thought it would be worse than it is, though ....

      http://www.vidilife.com/video_play_1052957_Banned_Dodge_Nitro_Ad.htm
      • 7 Years Ago
      Everyone's saying Ka, and the inspiration's there, but it's reminds me more of this Honda HR-V ad from a few years ago. http://www.youtube.com/watch?v=MOsa4V64P9Q

      Only difference is that Dodge's (BBDO's) execution is in poor taste, as I've found many of their dodge spots to be. Where Arnold's VW campaign made me seriously consider an unreliable car (albeit with numerous plus points), this Dodge campaign does nothing for this dismal line of cars. IMHO, the Nitro and the Caliber are vying for position of worst new car available.
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