
click image for more pics from our own review of the 2007 Toyota Tundra
Motor Trend awarded its 2008 Truck of the Year award, the last of its three yearly awards, to the Toyota Tundra today. New for the 2007 model year, the Tundra beat out the Chevy Silverado HD, GMC Sierra HD and Ford's line of F-250, -350 and -450 Super Duty trucks. What's interesting about MT's TOTY competition is that because these trucks have such a wide range of capabilities and purposes, they are not pitted against each other, bur rather against specific criteria determined by the magazine's editors. Each is scored in the areas of "superiority", "value", and "significance". They use this strategy in both the Car OTY and SUV OTY award competitions, as well.
While we think the Tundra is the most significant truck that hit the market this season, at least in terms of how it has increased competition in this segment to new levels, we're not so sure that it stacks up as well in the other two categories. For one, it's difficult to call the Tundra "superior" when it's been saddled with a number of quality issues, including most recently its first official recall of 15,600 trucks for a driveshaft issue. And how exactly is the Tundra a better value than its competitors in the class when all can be had with a bed full of rebates and incentives?
Our money was on the F-450 for this award, as the truly super truck from Ford is rather peerless in the market. But we're not the editors of Motor Trend, and it's their award to give to whomever they choose. We're sure they're ready for the onslaught of armchair automotive journalism that's coming their way. Toyota, no doubt, is thrilled with the honor. Expect to see new commercials for the Tundra with those golden calipers on the hood any day now as the automaker attempts a last ditch effort to reach its goal of selling 200,000 units in 2007.
[Source: Motor Trend]













Reader Comments (Page 1 of 18)
Freestyle4x4f150 @ Dec 18th 2007 11:13AM
cough, cough, bull shyt
geo.stewart @ Dec 18th 2007 11:40AM
guess who bought a truckload of adspace this year????
WillDaThrill @ Dec 18th 2007 11:52AM
Agreed. With all the problems it had in the '07 MY, they name it the truck of the year for '08? I would have voted for the Silverado or Sierra.
Robert @ Dec 18th 2007 12:39PM
I don't believe this. This is worse than the wannabe Ridgeline winning two years ago. An I agree with the adspace issue.
MUSASHI66 @ Dec 18th 2007 12:47PM
Obviously, GM bought the ad space, because CTS won COTY.
But no, that can't be. CTS won because it is such a great car, and Tundra won only because of ad money.
Yeah, right.
Speddy @ Dec 18th 2007 12:56PM
Truck [remove With The Most Flaws and Ugliest Interior] of the Year is the Toyota Tundra for 2008.
MotorTrend will graciously accept the anonymous donor check...after these messages.
geo.stewart @ Dec 18th 2007 1:15PM
mush-
I think Caddy won it on ad space also, see their ads all over, but at least there is some redeeming value to the CTS. I dont think it will blow away bmw fans and I think the malibu will be the one to change its market the most.
fireblade @ Dec 18th 2007 1:44PM
Amazing how bias your report is...
Mike @ Dec 18th 2007 1:46PM
cough, cough, bull shyt. uh.. NO.
Go TOYOTA!!!
Alex @ Feb 5th 2008 5:18PM
there's a place for people like you... http://www.gmscoop.com
go there.... and then just stay there
sheesh, fanboys
Russell @ Dec 18th 2007 11:13AM
WTF
Pete @ Dec 18th 2007 11:17AM
I have a great amount of hatred for this truck.
Russell @ Dec 18th 2007 11:22AM
I thought it was a joke at first, is it?
If not, MT is a joke then.
rndmnme @ Dec 18th 2007 11:17AM
Motor Trend = Epic Fail
Brian @ Dec 18th 2007 11:17AM
LOL! Poor Neff. You must be ready to pull your hair out with this one.
EJ25RUN @ Dec 18th 2007 11:17AM
I call major B.S, this is wrong period, i sold these at a toyota dealer so im not some american truck fan... these really do suck!
TOM @ Dec 19th 2007 10:19AM
YOU HAVE NO IDEA WHAT YOU ARE TALKING ABOUT. SOUNDS LIKE YOU HAVE AN AXE TO GRIND. DID THE TOYOTA DEALER FIRE YOU FOR LACK OF PRODUCT KNOWLEDGE?
Charger06RT @ Dec 18th 2007 11:18AM
Huh?
the marais @ Dec 18th 2007 11:18AM
That Motor Trend article reads like a Toyota press release.
Man, now that Cadillac CTS Motor Trend award does not seem as notable anymore.
geo.stewart @ Dec 18th 2007 11:37AM
me thinks Motor Trend had to pick a japanese vehicle since they went american on the COTY.
but yeah, this definitely lowers the worth of other awards.
And I thought the Malibu should have won the COTY. It will have a bigger impact in the bread and butter sales than the CTS will against the BMW.