• Dec 18, 2007
click image for more pics from our own review of the 2007 Toyota Tundra

Motor Trend awarded its 2008 Truck of the Year award, the last of its three yearly awards, to the Toyota Tundra today. New for the 2007 model year, the Tundra beat out the Chevy Silverado HD, GMC Sierra HD and Ford's line of F-250, -350 and -450 Super Duty trucks. What's interesting about MT's TOTY competition is that because these trucks have such a wide range of capabilities and purposes, they are not pitted against each other, bur rather against specific criteria determined by the magazine's editors. Each is scored in the areas of "superiority", "value", and "significance". They use this strategy in both the Car OTY and SUV OTY award competitions, as well.

While we think the Tundra is the most significant truck that hit the market this season, at least in terms of how it has increased competition in this segment to new levels, we're not so sure that it stacks up as well in the other two categories. For one, it's difficult to call the Tundra "superior" when it's been saddled with a number of quality issues, including most recently its first official recall of 15,600 trucks for a driveshaft issue. And how exactly is the Tundra a better value than its competitors in the class when all can be had with a bed full of rebates and incentives?

Our money was on the F-450 for this award, as the truly super truck from Ford is rather peerless in the market. But we're not the editors of Motor Trend, and it's their award to give to whomever they choose. We're sure they're ready for the onslaught of armchair automotive journalism that's coming their way. Toyota, no doubt, is thrilled with the honor. Expect to see new commercials for the Tundra with those golden calipers on the hood any day now as the automaker attempts a last ditch effort to reach its goal of selling 200,000 units in 2007.

[Source: Motor Trend]



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  • 263 Comments
      • 7 Years Ago
      I guess Toyota bought a bunch of advertising space in Moron Trend this year...
      • 7 Years Ago
      Tundra, the truck that is changing nothing.
      earl
      • 7 Years Ago
      in one word >>> bullcrap


      money buys everything, even awards like that one
      terry sharp
      • 7 Years Ago
      This truck was most likely picked by a bunch of office boys that rarely get out into the real world. Instead of watching tv commercials, they should talk to construction workers, farmers and ranchers who know what it takes for a pickup truck to perform!! Did you know that thare is no word in the Japanese lancuage that translates to pickup truck
      Glen
      • 7 Years Ago
      Bereft of recalls.... sales much lower than projections.... a marginal product introduced by a formerly formidable player now resting upon its laurels. I wonder how the editors can honestly justify this one? Look out Toyota -- GM's coming back with a vengeance!
      • 7 Years Ago
      I guess that Toyota found something else to spend their year-end cash on other than incentives. The problems with the Tundra are becoming nearly legendary. This makes both Toyota and Motor Trend look like a joke. Toyota are probably working hard to correct their problems. Doesn't sound like Motor Trend are.
        • 7 Years Ago
        MUSASHI66
        Yea, keep saying that to yourself, while the competition has zero problems and zero recalls.
        And one more thing, Tundra is out of its league when it comes to HDs and Super Dutys, you know the league with real trucks.
        • 7 Years Ago
        Blake, you got your answer.

        Russel, did you read the article? Did you see that little detail that says "we are not comparing vehicles head to head, but against certain things"? I know that Tundra is not HD, and it does not play in that arena. But it does play in the 1/2 ton, and it is great in what it does.

        Few issues that HAVE been fixed from a company that has been super reliable for years VS no current recalls from companies that have been claiming top spots for last how many years? I would still pick the Tundra.
        • 7 Years Ago
        Musashi66,

        Q: "So, after this, what exactly is better about Silverado than Tundra, when we compare vehicles with same specs?"

        A: A boxed frame front to back.
        • 7 Years Ago
        Stop your mindless mewing about boxed frames already- the Big, bad, burly SuperDuty doesn't have one either.
        • 7 Years Ago
        Geunther...ever take a look at the frame of a Ford Super Duty? It uses pretty thick steel....something the Tundra doesn't use.

        Also, while I think the boxed frame argument has gotten old, a boxed frame on a light duty truck is a good thing.

        A certain amount of flex is needed in HD trucks and even semis and whatnot. But the work an F-150 or Tundra would do doesn't warrant an HD style frame.

        I am sure of the Tundra utilized frame rails made out of thicker steel, it wouldn't "flop" around like it does. I have test driven two. I enjoyed the power and the ride. And while I am not a Toyo fan, I would possibly consider one. But I noticed a ton of flex going up and down driveways and over bumps when I did my two test drives. Heck, our 08 F-550s (and even our 02) rarely flex...and thats with a dump bed on the back.
      • 7 Years Ago
      This is an outrage! Some people I don't care about picked a truck I'm not in the market for as their favorite! I'm still trying to get over the fact that my favorite breed of dog didn't win Best-In-Show and to top it all off, a blonde won Miss America but I like brunettes! I don't know if life's worth living if my favorite things don't win popularity contests.
      Audi
      • 7 Years Ago
      Ahhhh you guy's c'mon... you and I know that Toyota will continue to beat out any GMC, Ford, or Chevy truck. The Toyota quality and reliability is awesome!!

      It's not the ad that made Toyota Tundra Truck of the yr it's the extensive testing they do on these trucks and you cannot fathom that a foreign truck can finally out beat any american made truck..

      Way to go Toyota,, I agree because I have this awesome truck" you get what you pay for"
      • 7 Years Ago
      I love how Musashi is making such a big deal about people disagreeing with TOTY award, yet going nuts and responding 20 times in one thread. Yeah, the poor, weak Toyota needs a defender.
      You already agreed that fully boxed frame is a good differentiator, so you can stop pretending that other trucks have nothing on Toyota in the 1/2 ton segment. See the video on YouTube to see how it affects Tundra when going full speed on small bumps.
      And "case closed" in statistics does not exist. You twist it one way, I can twist it the other way. Chevy produced a lot more trucks with a lot more variations from 1999 that Toyota did from 2000. With exactly the same distribution of problems per iteration, it makes absolute statistical sense that Chevy would have more recalls. Your case sucked, so it wasn't closed, it was thrown out.
        • 7 Years Ago
        Dude, I am at working with nothing better to do, of course I am going to post.

        If a boxes frame is sooooooo good, how come HD Fords don't have it?
      • 7 Years Ago
      I own a new tundra and it really is an amazing truck. I have a chevy 3/4 ton (a little older) I love the chevy its solid few problems,but it does not compare to the tundra for pulling my trailers, and its ability to stop the trailers would even impress the cry babys on this board that don't actually have or driven a Tundra.
      • 7 Years Ago
      To cut thru all crap posted against toyota from the people in denial Or maybe even people that are in denial that there in denial. Just look at the big money on toyota stocks market cap.gm's stock value Market Cap: 15.24B Fords market cap stock value is Market Cap: 14.37B toyota is worth Market Cap: 169.25B- Over 10 times more.For the few that need to know what market cap is-It is the total value of all the shares of any companys stock.YA toyota is that good!!!
        • 7 Years Ago
        Toyota stock is nice but it has little to do with the quality truck they have.
      • 7 Years Ago
      Huh?
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