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Reader Comments for
Subscribe to this threadLast Mercury stand-alone dealership closes
(Page 1 of 1)
TriShield @ Dec 18th 2007 11:13AM
It's the end of an era and Mercury as a brand really isn't viable for dealers or Ford anymore. I really have no idea why the company clings to it.
For decades the brand has been selling Ford vehicles with different grilles. Sometimes they have two-tone leather. What is the point?
The brand image itself is so bad who can justify the huge expense of coming up with unique products for it? Especially in Ford's precarious financial position?
Chrysler was smart phasing out Eagle and Plymouth in the 1990s. GM showed a glimmer of intelligence putting Oldsmobile down. But Ford still has Mercury and there's literally no point to it.
Mulally can't kill this brand soon enough.