Filed under: Marketing/Advertising, Toyota
Toyota to be named sponsor of "Holiday Cheer"
Following in the fine tradition set by the likes of Lowes Motor Speedway (formerly Charlotte Motor Speedway) and the DTE Energy Music Theater (formerly Pine Knob), Holiday Cheer now has an official name sponsor. For this season of merriment, Toyota has signed on as the official sponsor of good will during the holidays. The $30 million deal will include promotions of the season's first snow fall and 15-second Toyota pre-roll ads before visions of sugar plum fairies start dancing in your head. Toyota will also be mailing out 100 million greeting cards as part of the program. If Toyota Presents: Yuletide Spirit proves to be successful in boosting holiday sales of Toyota vehicles, the automaker may continue the sponsorship of all things merry and anything ending with the suffix -nog in future years.
NOTE: Click the Read link or look at the source to get the joke.
[Source: The Onion]
Reader Comments (Page 1 of 1)
TriShield 5:07PM (12/17/2007)
America's finest news source.
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nissanfreak87 5:12PM (12/17/2007)
I
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nissanfreak87 5:12PM (12/17/2007)
strange didn't post my entire post,
I love the onion, there
VP 5:22PM (12/17/2007)
What are the odds that half the people that are about to post here won't see that this "news item" is from The Onion?
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Mystic Motors 5:33PM (12/17/2007)
I love the Onion too.
This is a great blog by the way. I'll be sure to refer it to my visitors at Mystic Motors.
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Gunner 5:35PM (12/17/2007)
Toyota sponsers "Holiday Cheer" .........what's next......Hitler celebrating Hanukkah?......
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Alex 5:37PM (12/17/2007)
i was totally confused until i read it was sourced from the onion.
he who laughs last, thinks slowest.
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Mike 7:10PM (12/17/2007)
Bah Humbug.
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Derek 7:18PM (12/17/2007)
The Onion is a satirical newspaper. Look around on their site and read some of the other 'news' stories.
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J.Crew 1:04AM (12/18/2007)
Ah the Onion, funny stuff as always.
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Tagg 10:43AM (12/18/2007)
The funny (or sad) part of it it that I could actually see this being true!
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