Porsche and Ferrari fight like cats and dogs. Legend has it that a major motivation in the development of the F40 was Porsche's release of the 959. Fast forward 20 years when Ferrari rolled out the F430 GT to usurp the 911's dominance of sportscar racing. In an increasingly commercialized market, the fight has been taken to the merchandizing arena, where Ferrari's branding efforts are rivaled only by those of Porsche Design.

In the latest battle of this merchanizing war between the two supercar-makers, Porsche Design has opened its newest flagship store, which isn't in Stuttgart where Porsche is headquartered, nor is it in Austria where the design house is based; the new store takes up 145 square meters of real estate on the second floor of Hall B at the sprawling Frankfurt International Airport, a major hub for international air travel and the airbase for Lufthansa, Europe's second-largest airline.

We've reported previously on all manner of Porsche Design products – including kitchen cabinets, wristwatches, Adidas sneakers, power tools, mobile phones and downhill sleds – and most are available at the new store, which, along with retail outlets at airports in Munich, Vienna, London, Moscow, Dubai and Hong Kong (soon to be joined by additional locations in the Copenhagen, Zurich and Manchester terminals) caters to the burgeoning airport shopping market.

[Source: Luxurylaunches.com]

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