• Dec 17th 2007 at 6:32PM
  • 5

Porsche and Ferrari fight like cats and dogs. Legend has it that a major motivation in the development of the F40 was Porsche's release of the 959. Fast forward 20 years when Ferrari rolled out the F430 GT to usurp the 911's dominance of sportscar racing. In an increasingly commercialized market, the fight has been taken to the merchandizing arena, where Ferrari's branding efforts are rivaled only by those of Porsche Design.

In the latest battle of this merchanizing war between the two supercar-makers, Porsche Design has opened its newest flagship store, which isn't in Stuttgart where Porsche is headquartered, nor is it in Austria where the design house is based; the new store takes up 145 square meters of real estate on the second floor of Hall B at the sprawling Frankfurt International Airport, a major hub for international air travel and the airbase for Lufthansa, Europe's second-largest airline.

We've reported previously on all manner of Porsche Design products – including kitchen cabinets, wristwatches, Adidas sneakers, power tools, mobile phones and downhill sleds – and most are available at the new store, which, along with retail outlets at airports in Munich, Vienna, London, Moscow, Dubai and Hong Kong (soon to be joined by additional locations in the Copenhagen, Zurich and Manchester terminals) caters to the burgeoning airport shopping market.

[Source: Luxurylaunches.com]

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    • 1 Second Ago
      • 7 Years Ago
      There is also a location in the Northpark Mall in Dallas, Texas. Amazing store, however the prices make you wish you hadn't seen the item.
      • 7 Years Ago
      I think International Airport boutique stores are a great way to introduce a company's products and services...interesting marketing tool-shopping environments.

      Airport design flagship stores-business strategy can reach more diverse international consumers...Hmmm, price and quality.

      • 7 Years Ago
      I think there are Porsche design stores in New York and Boston also.
      • 7 Years Ago
      how does one purchase the porsche design power drill at the store, because i cant imagine that the airplane people appreciate people carrying power tools onto their flights
      • 7 Years Ago
      Dammit, now I'm gonna have to budget a couple extra hours and hundreds of Euros for "passing through" the Frankfurt airport... impulse shopping at its worst!
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