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Reader Comments for
Subscribe to this threadREPORT: Ford to say "Tata" to Jaguar, Land Rover soon
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Chaz @ Dec 16th 2007 10:15PM
I wish Tata the best of luck with this cat. I don't have expectations quite as high as Jag's for the XF, and I know how important that is to their operation, but could this be India's Rover-SAIC?
Mehul @ Dec 16th 2007 11:11PM
I think Tata has much better brand management skills than SAIC. Just take a look at Tetley (Another UK brand). You can barely find Tata's name on it.
Right now, what JLR needs is money poured in its R&D and Tata seems to have it.
Mr. Oak @ Dec 17th 2007 10:21AM
Chaz: I think that this deal bodes well for these two marques. India being an emerging market, and that country's new found wealth, then there is always national pride. Indians are fierce loyalists. Which means Jag and LR will sell boat loads of vehicles in India, and to Indians everywhere. Especially the entry level X-Type and the LR2/3(?) Freestyle.
Mehul: Ford has poured quite a bit of coin into Jaguar moreso than Rover, because they've owned Jag much longer. The problem was not R&D dollars, it was in the product that they brought to market.
Aside from the S-Type and the 90s XK, their line really was not worth looking at. They were stuck in the mid 1900s with the XJ, and the X-Type was a reskinned Ford. The XF, though nice for a Jaguar, has a cold, stoic almost Germanic feel to its interior. From the British I expect warmth. See: Bentley, Aston Martin and the rest of the Jag line-up.