• Dec 16th 2007 at 10:08PM
  • 32
According to numerous published reports today, Ford is expected to announce within days that India's Tata Motors will be the preferred bidder for the Jaguar and Land Rover brands. Assuming this happens, look for Tata to pay Ford up to $2 billion USD for the pair of iconic British marques. As has already been reported here and elsewhere, the British labor unions have come out in support of the Tata bid, and the Indian company also has Fiat lined up to help show it the ropes when it comes to managing major European brands. Tata has also stated that the three British factories used to produce Jaguar and Land Rover vehicles will be retained. We'll keep tabs on the developments, since it now sounds like some sort of announcement is imminent.

[Source: The Sunday Times]


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  • 32 Comments
      • 7 Years Ago
      I don't see a problem with it... who cares who owns it as long as they both make great cars in the future...

      As for people lumping Land Rover (It is Land Rover, not "Range Rover". The Range Rover is a vehicle produced by the company Land Rover) and Jag together as both being failures, you clearly don't know what you're talking about.

      Land Rover has been one of the only profitable divisions for Ford over the last few years. The only reason they are selling it is because they had to pair something profitable with Jaguar so that people would buy it. I would imagine Jaguar alone wouldn't be worth nearly half of the total cost being paid here.
      • 7 Years Ago
      I think this will a hugely positive step for Jaguar, Land Rover, and TATA.

      TATA has a great reputation for their passenger vehicles. but it'll be next to impossible to break into the two biggest markets - USA and Europe - without first gaining some credibility in those countries. Easy way to do that would be to produce Jaguars and Land Rovers that are both exciting and reliable and also maintain that luxury pedigree that is expected of the two marques.

      The brands are already well know and if TATA does it right, they'll have no problem securing their name as a reliable and resirable car for the masses.

      Land Rover will help TATA with the technology for their off road and military vehicles. Jaguar will help TATA with their passenger cars. TATA will help both with marketing. I don't care what anyone says, marketing is essential. Coke-a-Cola and MacDonalds are far and away the leaders in their markets, they also do the most merketing. that is not a coincidence.

      I don't know as much as i would like to about TATA but for all that i have read and heard, it sounds like they are making all the right moves to makes this a very profitable venture for them. I wish them, Jagura and Land Rover all the best.
      • 7 Years Ago
      w/o this baggage, Ford will soon have no excuse to doing so poorly.

      And Tata better not dilute the brand... I think Tata's going to get in the R&D of these two marques to eventually bring Tata to the developed world.
      • 7 Years Ago
      Good ridens, they have pulled Ford down long enough. Let Volvo be the new King of FOMOCO.It was always the crown jewel of the company to begin with.
        • 7 Years Ago
        agreed, but I still like them. I think not having a Jaguar Taurus will be great.
      • 7 Years Ago
      As an American male of a certain age, I was lucky enough to know someone with the excess $$$ to buy an XKE in the early 60's. Wonderful car, fabulous smell and sound, truly a sensual delight- in the daylight. Our good friend, the Prince of Darkness, stranded us several times, but my overall memories of that car are still positive. Then the definition of sedan cool- XJ6. Two homeruns in two swings. That model STILL defines cool luxury to me, all these years later. Surely someone has the wherewithal to exploit this built-in brand panache. To me, put an XJ8 and a 7 side by side, there is no contest. Or am I just an old idiot with memories clouded by age?
      • 7 Years Ago
      Just another investment deal... no one, not even GOD, will be able to do anything of value with Range Rover. The Jaguar, might be saved, but I'm just afraid that the big cat was spayed long ago.

      I think Tata will eventual realize they got bamboozled by Ford and then it'll be KaKa for Tata.
        • 7 Years Ago
        You realize of course that Land Rover has been exceptionally profitable the last few years and is currently enjoying it's best sales year in history?

        No, I didn't think so.
      • 7 Years Ago
      now with tata the defender might have a new future beyond 2010, even only as a 4x4 in the developing world.
      • 7 Years Ago
      Recipe for disaster: British world-class engineering (hah), brilliant (not) Lucas electronics, a million layers of India's infamous bureaucratic mentality, Italian business/marketing nonsense, and styling that's lost it's way.

      Whatever progeny Tata derives from this grouping, it'll never be considered a true Jaguar. Sad, but 'Jaguar' is now just a meaningless label.
      • 7 Years Ago
      Man this is so so funny to me.

      First India takes over and Dominates the British National Sport. (cricket)

      Then by all account they are fast becoming a technological power house, in a way that the united kingdom has never been, rising at a speed that is soon to catch up with the US in terms of sheer tech prowess.

      NOW this.
      ah ah aha.

      Accompanied with Racing teams that was recently acquired by Indian investors, I really think we are about to see a serious shift, in the car industry.

      I think people who fear brand dilution, etc from Tata have not really been paying attention to Indian business processes.

      Unlike the Chinese, whose culture is not necessarily aligned with brand 'VALUE', Indian corporations have a VERY good understanding of brand management and have sustainably pushed their properties forward.

      I'd say, this is the start of a new disruptive pattern.
      give them 10 -15ys, and I bet you Jag will be back on track and in a very promising position against BMW/AUDI/LEXUS/INFINITI.

      As far as I can tell LR is not really doing so bad as it is, and they seem to be on a roll, so using this momentum could really propel TATA into new spaces.

      wow.
      ah ah ah.
      • 7 Years Ago
      randomposter- care to explain any of what you are saying? How is it like flushing those 2 brands down the toilet in the long term?
      • 7 Years Ago
      I wish Tata the best of luck with this cat. I don't have expectations quite as high as Jag's for the XF, and I know how important that is to their operation, but could this be India's Rover-SAIC?
        • 7 Years Ago
        Chaz: I think that this deal bodes well for these two marques. India being an emerging market, and that country's new found wealth, then there is always national pride. Indians are fierce loyalists. Which means Jag and LR will sell boat loads of vehicles in India, and to Indians everywhere. Especially the entry level X-Type and the LR2/3(?) Freestyle.

        Mehul: Ford has poured quite a bit of coin into Jaguar moreso than Rover, because they've owned Jag much longer. The problem was not R&D dollars, it was in the product that they brought to market.

        Aside from the S-Type and the 90s XK, their line really was not worth looking at. They were stuck in the mid 1900s with the XJ, and the X-Type was a reskinned Ford. The XF, though nice for a Jaguar, has a cold, stoic almost Germanic feel to its interior. From the British I expect warmth. See: Bentley, Aston Martin and the rest of the Jag line-up.
      • 7 Years Ago
      Karma sux for the Brits, huh?

      I'd love to see an Indian company start building a Land Rover Defender with a basic bullet proof diesel and sell it in the US.
        • 7 Years Ago
        @ Tater: Clean Diesels, yes they are cleaner than they used to be. The laws are also now tougher than they used to be.

        http://ag.ca.gov/globalwarming/cleanairact.php

        http://www.latimes.com/news/opinion/la-ed-epa24oct24,0,2095994.story?coll=la-opinion-leftrail

        Now that California has sued the EPA and won, other states are going to be adopting their standards. Vermont has already done so, and Massacheuttes may soon follow.

        Europe has always embraced diesels, clean or dirty. The US has stricter federal standards than most of Europe, and California has stricter standards than the Federal government.

        The autombile market in the US is at least 10 fold the market in Europe. Most major cities in Europe stink to high hell of diesel fumes. Multiply that by 10 for NYC, Chicago, LA.

        No, I am not stuck in the 70s. What's good for Europe, is not necessarily good for the US.

        • 7 Years Ago
        You people and your diesels. You continue to ignore the difficulty associated with getting these diesels certified in all 50 states. Since the federal government is slow to act, more states are going to adopt California's tough as hell laws. Good luck with your quest for more diesels.

        Diesels are fine as work vehicles. Most large cities don't want or need them.
        • 7 Years Ago
        wishful thinking. I'd kill for that too.
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