Filed under: Trucks/Pickups, Etc., Marketing/Advertising, Chevrolet
Chevy Silverado commercial spoils CBS show for fans
Earlier this year, the CBS show Cane was the seventh most searched new fall show. Since then, we haven't heard anything about it, neither good or bad. That changed this week when someone at CBS had a Homer moment ("D'oh!") and ran a story-spoiling commercial before the plot had run its course on the show.
On the show, cut to: Jaime taking off in a Chevy Silverado into a cane field, being chased by his father, Alex (Jimmy Smits in the lead role), and getting caught in a fire set by a rival. Fade to black. Cut to commercial: a Chevy Silverado bursting through a wall of flames, and a narrator asking "Did you think that stunt with the Silverado was hot?" Cut to viewers asking: "Uh, what the...?"
But come on -- was this really a plot spoiler? Because you really thought it possible that the main character and his son were going to die in a fire in the show's first season? Really? CBS, in fact, did get one angry call. And with that, probably lost the one ardent fan of Cane.
[Source: Winding Road]
Reader Comments (Page 1 of 1)
RicardoHead 9:57AM (12/15/2007)
Cancelled cable and have no TV for the past couple years. There wasn't anything good on then, and from what I hear or catch in hotels on business trips there is nothing good on now. Just think about about how often you sit there flicking thru channels hoping for something interesting and not finding squat, and then think how you're paying $1,000/yr (cable/TV/juice) to do that and you'll get it. For a grand I can fly to Europe once a year or Mexico a few times and not waste it on Time Warner and Best Buy.
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Edsel 12:16PM (12/15/2007)
Same here. Haven't watched television in over ten years. Now, with the internet streaming television from all over the world, I realize how similar our diverse cultures actually are, TV sucks everywhere.
Mulad 10:02AM (12/15/2007)
GM did something similar in an episode of "Las Vegas" two or three years ago. I forget the setup, but some of the characters were headed out to the mountains, and the show transitioned straight into a minute(s)-long ad with trucks driving through the snow. "Las Vegas" has done some other product placement, mostly by including music groups in various episodes.
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tankd0g 10:10AM (12/15/2007)
So there is one person left that watches the commercials.
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Rick Lyon 10:18AM (12/15/2007)
I was excited to watch the show when it first started because it was cane dealers in Miami. I thought it would be like Scarface drama or something along those line. Then, 15 minutes into the show, the 'cane' is not from 'cocoa' but from 'sugar'. So these are criminal sugar dealers/growers? What? Ah, next. I can't wait for the criminal pet store owners killing each other for customers....
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Peter 12:09PM (12/15/2007)
Read about the Fanjuls and then say that
Rick Lyon 12:12PM (12/15/2007)
I'm just talking about story-line/plot. I'm not saying they aren't violent criminals. I'm saying the 'cane' title seems deceptive and sugarcane seems less intriguing to base the show around.
Luis 12:11PM (12/15/2007)
For that lonely Cane fan that was upset, don't worry, there are still plenty of crappy shows on CBS you can still watch...
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Luis 12:15PM (12/15/2007)
@Peter: Wow, who knew sugar was so controversial.And how fitting it takes place in Florida...sugar,the other white powder! Thanks for the interesting read.
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Dad 12:19PM (12/15/2007)
"Chevrolet, Like a rock"
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fm 1:23PM (12/15/2007)
lol
MJL 2:07PM (12/15/2007)
"Ardent" fans?? (From ardeo, ardere = to burn in Latin) Oh Autoblog, you slay me!
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catgirlshyla 5:02AM (12/16/2007)
At least Hawaii can claim "Maui Wowie" in addition to Sugar Cane.
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fireblade 3:59PM (12/16/2007)
what an ugly looking truck. Hopefully it burned to the
ground.
s 12:43PM (12/18/2007)
Like a Rock, sitting on the side of the road with the hood up.
At least thats what my last Chevy truck did all too often.
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