• Dec 14, 2007
As of January 1st Volkswagen of America will be known by a new name: Volkswagen Group of America. In their efforts to take down Toyota as the world's top automaker Volkswagen has chosen to begin embracing its multi-brand size by adding the term group to its corporate moniker. It's a reminder that the company is more than just the letters "VW." The Volkswagen Group of America encompasses the brands of VW, Audi, Bugatti, Bentley and Lamborghini. It also houses the brand's financial service branches (go figure there are no financial branches for Bugatti or Lamborghini). Executives believe the change in title will also better prepare the organization for future brand expansion.

[Source: Just-Auto.com]

PRESS RELEASE:

VOLKSWAGEN OF AMERICA, INC. TO BE RENAMED VOLKSWAGEN GROUP OF AMERICA, INC.

New name describes company's wide array of individual brands; reflects collaborative approach

AUBURN HILLS, MICH. (Dec. 12, 2007) - Volkswagen of America, Inc. announced today that it has changed its name to Volkswagen Group of America, Inc. The change will be fully effective January 1.

The new name better reflects the fact that the Volkswagen Group of America includes five distinct brands: Audi, Bentley, Bugatti, Lamborghini, and Volkswagen, as well as the related financial services functions of Audi Financial Services, Bentley Financial Services and Volkswagen Credit.

"Our company, like the entire Volkswagen Group, has grown dramatically since our formation in the United States in 1955. Our new corporate name allows our individual brands to flourish, while recognizing that we have a common support structure that gives us great strength as we face our competitors," said Stefan Jacoby, President and Chief Executive Officer. "The new name Volkswagen Group of America reflects the much wider array of goods and services we now offer, and prepares us for even more activities in the future."

Operating under the umbrella of Volkswagen Group of America, the Volkswagen and Audi brands will continue to provide sales and service under their names, Volkswagen of America and Audi of America.

Volkswagen Group of America, Inc. remains a wholly owned subsidiary of Volkswagen AG, which together with its subsidiaries and affiliates worldwide is now the fourth largest automobile company in the world.


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  • 23 Comments
      • 7 Years Ago
      "I don't know where you stand but IF you or others think that's the case then you can't think that VW can make a go in the US with those same kind of sales."

      If you average out VW sales the figure that they are at is about, well, average for them and they have been doing it for 61 years in the US.
      • 7 Years Ago
      Volkswagen is the biggest automaker in China... a amarket rapidly catching the US.

      You need to look beyond the shores of the US to see where VW's stratedgy lies.
        • 7 Years Ago
        Are you serious?! Albeit VW is no Toyota, it's doing halfway decent in sales. I see more and more VW's around here (northern Chicago burbs) every day. Young people with decent incomes graduating from college are gobbling up the things. Something tells me they're the ones who are going to continue buying new cars in the future, even when prices keep going up, and if they're picking VW now, they may just pick Audi tomorrow.
        • 7 Years Ago
        Then why don't they just pack the f**k up and leave. If they don't care or can't make it in the US, then they should leave. How much longer can they honestly survive in the US?? They are a disaster of a car company in this country.

        Every last ounce of reputation has been squandered.

        It's a cost pit for them...Wolfsburg has been saying this for years. Honestly, I wouldn't be surprised if this is the last ditch effort before calling it quits over here. Put a fork in em. IMHO, good riddance.
        • 7 Years Ago
        Oh, and JB, I agree with you.
      • 7 Years Ago
      VW is number one automaker in both Europe and China. In addition, in the European market they have other brands Skoda and Seat. They definitely have a shot to be number one, but it will take a serious refocus for the North American market.
      • 5 Years Ago
      You just don't understand how great Volkswagen group is now, your hung up on the crap stuff they made ages ago. The group makes sooo many great cars now. From the forthcoming Volkswagen Up which should be a massive seller in Europe, China and maybe Japan to the Bugatti Veyron which is possibly the greatest car of all time, a collosal feat of engeneering and Volkswagen deserves every single bit of credit. They lose millions on every Veyron sold but they made it in the name of engeneering and isn't it brilliant that a man man like Ferdinand Piech was powerfull enough to get it all the way to production. Supercars like the Audi R8, Lamborghini Gallardo and Reventon and forthcoming Estoque, the new Grand Bentley and the ultra profitable Continental GT range and maybe even a new Bugatti Royale. The Porsche 911, a new Carrera GT are all part of the Volkswagen group portfolio now. Even brands like SEAT and Skoda, look at the gorgeus Bocanegra concept or even the new Exeo, the Skoda Joyster concept and Yeti, all great cars under the Volkswagen Group umbrella.

      Would you rather a souless, boring, car company like Toyota or a magnificant car maker like the Volkswagen group atop the car making hierachy?
      • 7 Years Ago
      Richard Warren: I completely agree with your post about VW's sales status. Damnit, the reply button only works 80% of the time.
      • 5 Years Ago
      You just don't understand how great Volkswagen group is now, your hung up on the crap stuff they made ages ago. The group makes sooo many great cars now. From the forthcoming Volkswagen Up which should be a massive seller in Europe, China and maybe Japan to the Bugatti Veyron which is possibly the greatest car of all time, a collosal feat of engeneering and Volkswagen deserves every single bit of credit. They lose millions on every Veyron sold but they made it in the name of engeneering and isn't it brilliant that a man man like Ferdinand Piech was powerfull enough to get it all the way to production. Supercars like the Audi R8, Lamborghini Gallardo and Reventon and forthcoming Estoque, the new Grand Bentley and the ultra profitable Continental GT range and maybe even a new Bugatti Royale. The Porsche 911, a new Carrera GT are all part of the Volkswagen group portfolio now. Even brands like SEAT and Skoda, look at the gorgeus Bocanegra concept or even the new Exeo, the Skoda Joyster concept and Yeti, all great cars under the Volkswagen Group umbrella.

      Would you rather a souless, boring, car company like Toyota or a magnificant car maker like the Volkswagen group atop the car making hierachy?
      • 7 Years Ago
      The post forgot to mention SEAT and Skoda. Not that either are sold in the US, but if Alfa takes off, SEAT might not be too far behind!
      • 7 Years Ago
      So Volkswagon took a play out of Toyota`s book and are calling themselves American too?

      So why not? The brain dead inbreds in this country will buy it.
      • 7 Years Ago
      And, now that they have officially named themselves a group, could you please start compiling/reporting/quoting their monthly GROUP sales numbers?
      • 7 Years Ago
      Apropos of nothing,I saw a rare Phaeton in the parking lot of the nearby mall. they had removed the VW from the front.
      Why do all these EUropean auto cos want to be GM? Even GM has probs with being GM, big probs.
      • 7 Years Ago
      "Richard, you are making the wrong comparisons"

      All I'm comparing is numbers sold, VW is far from done in the US, in fact their best year was with the old air-cooled product. That was about 500,000 at it's best. The exchange rate more than anything gave the Japanese there foothold in the 70's far more than product.
      • 7 Years Ago
      I completely agree, and your post made me chuckle a few times.
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