2008 Chevy Impala 50th Anniversary Edition coming to Detroit
by Alex Nunez on Dec 14th 2007 at 5:55PM 
Click the image above for over 30 high-res pics.
The Chevy Impala is celebrating its 50th Anniversary, and to commemorate the occasion the Bowtie division is offering up a badge-and-trim special edition. What you have here is the garden-variety Impala LT, upgraded for anniversary-edition duty with an FE3 sport suspension, 18-inch alloys, commemorative "50th" Impala badges and a rear spoiler. Inside, the seats are leather and two-toned, with eight-way adjustability for the driver and anniversary embroidery on the headrests. Other edition-specific features include a multifunction steering wheel wrapped in contrast-stitched leather, slightly fancier floormats, and doorsill plates sporting the anniversary logo. It comes in red or black and is, without question, the single most unexciting car GM will be introducing at next month's Detroit Auto Show. [Source: GM]
PRESS RELEASE:
CHEVROLET MARKS 50 YEARS OF THE IMPALA WITH COMMEMORATIVE EDITION
DETROIT – An iconic brand of America's automotive market for half a century, Chevrolet's venerable Impala celebrates its golden anniversary in 2008. Chevy is recognizing the milestone with a commemorative model.
Like the original 1958 edition, the 2008 Impala 50 th Anniversary Edition is distinguished with unique trim and amenities, giving customers a special product infused with the fun-to-drive spirit that has characterized the Impala for half a century.
"Chevrolet is thrilled to mark 50 years of the Impala," said Ed Peper, Chevrolet general manager. "Few brands can claim such a heritage and throughout the decades, Impala has always stood for the value, performance and style that has made Chevrolet America's car."
The Impala 50 th Anniversary Edition goes on sale in spring 2008. It is based on the popular and well-equipped Impala LT, with the following unique and standard features:
* FE3 Sport Suspension (replaces the FE1 Touring Suspension)
* Four-wheel ABS
* Eighteen-inch alloy wheels (replaces 16-inch wheels)
* Rear spoiler
* "50 th Anniversary" Impala badge on the C-pillar
* Two-tone, leather-trimmed seats and "50 th" logo embroidered on the front headrests
* Eight-way power-adjustable driver seat (replaces six-way adjustability)
* Leather-wrapped steering wheel with accent-color thread (includes audio controls)
* Ebony carpet
* Ebony floor mats with accent threading
* "50 th" Anniversary emblem on the sill plates
* Two premium exterior colors: Black Granite Metallic or Red Jewel Tintcoat
The 50 th Anniversary Impala also includes a one-year upgrade to the OnStar Directions and Connections package, including Turn-by-Turn Navigation.
Also standard is the Impala's convenient flip-and-fold rear seats, the cushions of which flip forward to reveal a storage tub that serves as a covered storage area beneath the seat and offers convenient grocery bag hooks. A generous pass-through from the trunk can be created by flipping the seat bottoms forward and the seat backs flat – an exclusive feature in the midsize segment.
The 50 th Anniversary Impala is powered by a refined and efficient 3.5L V-6, rated at 211 horsepower (157 kW)* and 214 lb.-ft. (290 Nm)* of torque. Vehicles with federal emissions systems in the United States are equipped with the 3.5L engine, which is compatible with E85 ethanol fuel, allowing the vehicle to run on any combination of gasoline and/or E85.
When using gasoline only, the 3.5L-equipped Impala is EPA-rated at 29 mpg on the highway.
Impala history
Introduced in 1958 as a premium package for the full-size Bel Air, the Impala was an immediate sales success, selling approximately 60,000 units. It was designated a stand-alone model in 1959 and offered top-of-the-line amenities and performance, including a 335-horsepower (250 kW), 348-cubic-inch (5.7L) V-8 engine. Sales increased to approximately 175,000.
As Chevrolet's full-size platform evolved throughout the 1960s, so did the Impala. The model range included coupes, sedans and convertibles – with early-year models distinguished by their six-taillamp rear styling. Other full-size Chevy models had only four taillamp lenses.
In 1961, the performance-oriented Impala SS was introduced. Today, it is considered by many to be one of the first true muscle cars, with power coming from a variety of standard and optional engines, including a 409-inch V-8 that produced one horsepower per cubic inch. Only 142 409-powered SS models were built that inaugural year, but 409-powered Impalas would go on to be scourge of drag strips across the country and the subject of a popular song.
For 1965, the full-size platform was redesigned and the Impala was all-new. Customers responded to the sleek, new design with enthusiasm. More than 1 million Impalas were sold that model year, setting a sales record that has since gone unmatched.
New-generation Impalas were introduced in 1971 and 1977, with the '77 models featuring "downsized" styling that still offered full-size accommodation, but with more compact and efficient exterior dimensions. The re-sized Impalas carried the brand into the mid-1980s, when the name was changed to Caprice.
The Impala returned in 1994 as the high-performance Impala SS – a sinister-looking muscle car built with the heavy-duty powertrain and suspension components of the Caprice police car package. It was a sellout success for three consecutive model years, bowing out only with the end of production of GM's full-size rear-drive platform.
After a three-year hiatus, the Impala name returned again for 2000 on Chevy's full-size, front-drive architecture. That seventh-generation Impala proved popular, but greater success came with the refined eighth-generation model, which was introduced for 2006.
Sales jumped nearly 18 percent in 2006, reaching nearly 290,000 units. Sales increased again in 2007, up more than 11 percent through November and challenging the sales rate of key competitors such as the Honda Accord.
Chevrolet is one of America's best-known and best-selling automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $83,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles. More information on Chevrolet can be found at www.chevrolet.com.
*SAE certified.
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Reader Comments (Page 1 of 4)
Paul 1:06PM (4/19/2008)
I drive my 2007 Impala to work 30highway miles one way rt 84 from Carmel NY to Newburg NY .the road is hilly one place a1000ft climb many times I cked the MPG both ways the average mpg is 38.7 mpg. it depends how you drive
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Brent 6:00PM (12/14/2007)
That is a very boring car.
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David(Postal) 6:01PM (12/14/2007)
If there is any car that screams "BORING!" this is it! Why can't they make this hot like the Malibu
bruno 8:17AM (12/15/2007)
They can't make it hot like the Malibu 'cause the Malibu is not hot.
MemphisNET 6:00PM (12/14/2007)
It's too bad the next gen Impala isn't already here for the 50th. But the current one isn't that bad, even if it is FWD.
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Bob-omb 7:16PM (12/14/2007)
Coming from someone who likes GM and owns a Pontiac, the current Impala is *awful*. Anyone who thinks otherwise has never experienced the "joy" of having one as a rental.. or hasn't driven anything else.
Mad Anthony 8:30PM (12/14/2007)
funny. I actually had an Impala as a rental last week for a business trip several states away and thought it was pretty decent. My coworker and I both thought it had pretty decent acceleration too. It's boring, but the ride/handling/ect seemed good. Interior design could have been a little better though - there were several controls on one stick, so every time I went to use the windshield washers, I turned on the high beams.
Then again, my daily driver is a Ford Ranger and my coworker normally drives a Pontiac Vibe. I guess if your normal daily driver is something faster, the Impala probably doesn't seem as speedy.
MemphisNET 9:59PM (12/14/2007)
I'm not for a min saying its a mind-blowing car. I've driven many cars, I assure you, and was a big GM hold out all through the 90's and early 2000's. But its a good car going in a good direction. But my feeling is - a full size car should be rear drive. It fills a need (relatively inexpensive, good power, full size and fwd for those who don't want to go back to the 'hassle' of rwd.
CastleCharles 3:54PM (12/15/2007)
They could have given It a nose job for this version, just something to make It less of a snooze fest. It looks 10 years old here. Anything would have helped. It's not bad car, but is anyone going to jump to buy this 50th anniversary version looking like this?
Zane 4:35PM (12/15/2007)
Bob-omb, it seems you haven't experienced the "joy" of renting the uber-crap Grand Prix or Malibu. The Impala is a zillion times better than either of these. Of course, the new G8 and Malibu might just change my opinion.
dpb! 7:02PM (12/16/2007)
PLEASE! Hello, lumina with a few tweaks. This car is a dud. I had it for a company car for a while!
whofan 6:14PM (12/14/2007)
The Impala is the best looking car in its class. This one is nice. Want exceiting drive a vette. Better yet drive a boring Impala with the 5.3l under the hood.
Nicer than both Accord and Camry.
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AlexP 6:17PM (12/14/2007)
...It doesn't compete with the Accord or Camry, and I'd tell you that the Accord is nicer than the Impala.
Can't wait for Detroit...
whofan 6:28PM (12/14/2007)
Beyond perception what makes a Camry or Accord better?
Look at the numbers and this car beats both.
Someday it will be cool to drive a Chevy again.
If the majority of people think the world is flat most believe it. Reguardless of facts.
dan 6:39PM (12/14/2007)
A roomy, boring, FWD sedan in the low $20s, so what does it compete with instead?
MUSASHI66 6:35PM (12/14/2007)
It is your opinion of course, and we all have our opinions, but I am sure that majority of people would NEVER call this a good looking car.
Now, that Chevy Lumina from yesterday, that would make a nice Impala.
MikeW 9:57PM (12/14/2007)
It seems like GM goes out of its way to make the base Impala extra bad.
Look at the axle ratios, 5.3 V8, 3.29; 3.9 V6, 3.29, so a reasonable person would guess the 3.5 should also be 3.29.
Nope 2.86.
What the!
No wonder the base 4 cylinder/5 speed auto cars are faster. Camry, Accord, Mazda6, Altima (CVT)
GM has this engine plugged into the 6t70 in the VUE, so they could have a 6 speed auto, if they made the necessary changes to install that powertrain here.
Nope. They like having a first gear that goes over 50mph, and 2nd over 100mph.
If it had the 6t70, 2nd gear would only go to 55mph, 3rd would top out (with torque converter locked up) at 90mph@6000.
Then it would be competitive in performance.
henrykrinkle 6:17PM (12/14/2007)
Wow, what kind of high-tech trickery did they use to get a whole 211hp out of only 3.5 liters?!
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seoultrain 6:31PM (12/14/2007)
hahaha, funny you should say this. i had an Impala as a rental, and while driving it, it was so weak that it felt like a 4-cylinder. Even sounded like one. Thinking it was weird that Chevy would make a 4-cylinder Impala, I checked under the hood, and sure enough, there sat the embarrasing V6.
dan 6:39PM (12/14/2007)
Judging an engine on displacement alone is like judging a transmission by counting the teeth on one of the gears.
Whatever trickery it is that puts 211 hp/214 torque in the base $22K MSRP sedan where Honda gives you 177/161 and Toyota gives you 155/158, I'm all for it.