As a result of the new deal, the premium Danish electronics company will supply the British sportscar maker with special audio systems for its upcoming models. Expecting a virtual symphony to be recreated in the upcoming Rapide, then, would be a safe bet.
B&O, which bears no relation to the Atlantic City railroad station on your Monopoly board, already has a similar relationship with Audi, and was expected to announce a partnership with another automaker sometime soon. In anticipation, the company's stock rose over the course of several days, but fell again following the announcement that the deal was struck with Aston Martin and not with a larger manufacturer.
Good for Aston then, less so for Olufsen.
[Source: Automotive News – sub. req'd]