• Dec 12, 2007
The 2008 Dodge Challenger is Chrysler's next smash hit, with big power, great looks, and collector appeal. Chrysler may produce 10,000 or more two door muscle cars in 2008, but the first model year's worth all models will be of the SRT badge. As we've covered already, Dodge is throwing the kitchen sink at the SRT-version of the coupe, so there won't be many options to check. Still, the Mopar fans over at Allpar.com have posted the dealer invoice anyway. The only major option listed is the MyGig Multimedia Infotainment w/Nav, which will cost buyers a reasonable $890. The one real source of pain comes from a $2,100 gas guzzler tax, which seems harsh considering that any Challenger owner will be punished each and every time they hit the pump. Allpar also speculates that next year the 6.1L Hemi engine could get a power bump to 460 HP, making the RWD brawler even more potent. There's little doubt that for the first couple of years the Challenger will be a hot commodity, and even less doubt that virtually every one sold will involve dealer markups, bringing the muscle car reincarnate well above its $40,000 MSRP.



[Source: Allpar]


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  • 16 Comments
      • 7 Years Ago
      There's no such thing as a Chrysler without dealer incentives. Ya maybe the 1st few muscle car freaks will be willing to pay extra for the privilege, but come on, it's as out of step with the current hip car culture as Burt R and the handlebar mustache.

      No matter what, it's "just a Chrysler"! meh...
        • 7 Years Ago
        I would agree with you, except the Ford GT500 is still being sold for over MSRP and that's just a Ford (of which they make 10,000 a year, the same or more than the Challenger). I don't know if it's because there is that many people that want them (meaning the muscle car market is huge), or Ford dealers are just greedy. Either way, I doubt Dodge dealers will be different. Therefore, I don't see any incentives for at least the first two years or so, unless the Camaro takes over all its sales.
        • 7 Years Ago
        Well above 40K, no thank you, I d rather have a Vette.
      • 7 Years Ago
      There's no such thing as a Toyota without dealer incentives lately. Local dealer advertises $12 000 off Tundra price.

      I love Chalenger
      • 7 Years Ago
      Why do people keep comparing the Challenger SRT model to Mustang GTs and 30k cars? This is the top of the line 425hp model. There will be a 5.7 liter 340hp model that compares much closer to the Mustang GT (300hp). The R/T chargers start around 30k so I don't know why this would be any different. The model that is coming out first slots somewhere between the Mustang GT and the GT500. . . and it's priced right in between them too.
      • 7 Years Ago
      >>> This should not come as any real suprise. With only 10,000 units being produced for the 2008 model year, you knew the price was going to weigh in on the high side.

      And of course the dealers are going to gouge the price. That's just what they do. And like any collectable the price is determined by the supply and demand philosophy.

      I personally wouldn't pay $10-$20K over MSRP for this, or any other vehicle. But for some folks it's just another item on their "gotta have it first" list.
      • 7 Years Ago
      Actually , the falling dollar should mostly only directly affect pricing on imported cars (though it does affect parts imported for assembly here)

      They make roughly comparable muscle cars (Mustang, Pontiac G6) that sell for around $30K, so this one is expensive, period. It may well be that superior, but with the economy sagging and the niche' of those who even want a muscle car small, I predict a Ford T-bird type experience for a car priced this high. The biggest number of potential customers (young dudes) is priced out of the market. Look for huge premiums paid at launch, followed by discounting after the initial rush, and discontinuation after the first design cycle. So get yours in the next few years if you want one.

      There are too many sophisticated and blazing fast cars around above $40K. At that point snob appeal wins over brute power.
        • 7 Years Ago
        Some very good points Rob. I still think the styling will attract younger buyers as well, though. And you're right about the retro buyers. I just happen to think that, like the T-bird (an inferior car) the initial number of people willing and able to drop $40k on nostalgia are limited enough that one or two years of production will satisfy that demand.

        As a $30K model the lower end units will have a higher chance of success. I'd sure pick one over a Charger. (or an Accord V6!)

        I follow macroeconomics, and part of my reasoning is that we are headed into a recession (read today's drudge headlines) very soon and people tend to not drop cash on fluff like this unless they are very wealthy, and most of them seem to prefer the foreign makes for that.

        And in the $30K range, the competition is already pretty fierce. Time will tell, but the Magnum was popular its first couple of years too, only to tail off a lot and be canceled. The Challenger will have to stand on its own merits, retro or not.
      • 7 Years Ago
      Wouldn't a bottle of Viagra be much cheaper and more to the point?
      • 7 Years Ago
      let me add. Nostalgia buyers in their middle age and beyond will eagerly buy the first units that will mostly be hanger queens sitting in the garage getting polished up on weekends and taken out for short spins now and then. After that, the sales will dry up. A surplus of barely used models on the market in years 2-3 from buyers for whom the fun has worn off will further accelerate the downturn in sales. I give the car 3-4 years at most before its pulled.
      • 7 Years Ago
      Dunno, maybe it's just me but I can't see paying 40k (let alone 60k) for one of these. I must be below their target demographic of old farts who grew up with muscle cars in the late 60s/early 70s and now have money to blow on toys like that. :) For me, this is somewhere between drool-worthy but attainable (Mustang GT, Mazdaspeed3, Evo IX, STi, etc) and the drool-worthy but completely unattainable (Viper, GT-R, Gallardo, GT40, etc). Maybe when it comes out and puts down some really, really impressive numbers that might change, but for me this really is a ho-hum vehicle...

        • 7 Years Ago
        You typically have 2 camps when it comes to readily attainable performance cars:

        Camp A = Mustangs, Camaros, T/As, Charger, etc.
        Camp B = Mazdaspeed3, Evo IX, STi, etc.

        While I agree this is about $5k to $10k too much, I wonder if you fall into the latter category and that's why you find this to be a "a ho-hum vehicle"?

        If Dodge was smart it would have made this the coupe version of the Charger R/T and sold it for the same price - $28k nicely equipped. They may be production limited, and I'm sure that $40k price will earn them huge profit margins, but I wonder how much better off the Dodge brand itself would be if the Challenger was their version of the Mustang and they were selling 150,000 copies a year instead of 20,000.
      • 7 Years Ago
      Consider the markups.

      If I had the scratch to cover the cost of the car, mark ups, gas guzzler tax, insurance and fuel costs I'd take a long hard look at a Corvette or a Viper. Especially a Viper if we're talking about turning heads.
      • 7 Years Ago
      Hmm .. first people said it wouldn't sell at all, then they said there would be huge incentives, and now they're predicting incentives sometime in the future.

      Predicting is hard, especially predicting the future, I guess.

      BTW, of course there will be incentives 3 years into the future. All carmakers know this; that's why there's a facelift every 3-4 years and a redesign every 6-7 years (and those numbers are getting lower, because public loves them new car models).
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