- Dec 12, 2007
Bertone's emergency plan expected today
The coachbuilder has long since evolved from being the small design house it once was into a major manufacturing facility, with capacity to produce 70,000 cars each year. But in order to break even, it needs to build at least 30,000 per year. It was building a special-edition MINI, but that ended over a year ago, and production of the Astra convertible ended two years ago. Over the last three years, according to reports, Bertone has lost €37.3 million ($55.4 million).
Industry insiders are speculating as to what Bertone's plan of action might entail, fueled by a release from chairman, CEO and owner Lili Bertone, which stated that the company received "a letter of intent from an industrial group with a strong track record in the automotive field." That hardly narrows it down, but speculation points towards former Fiat and Telecom Italia exec Gianmario Rossignolo, who is tipped to be preparing to produce a new SUV in Italy. We'll just have to wait and see.
[Source: Automotive News Europe - subscription required]